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  • Offer
    € 12,15
    ex VAT
    offers available
    <ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>
  • Offer
    Exclusive
    € 12,15
    ex VAT
    4+1 FREE | 8+3 FREE
    <ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Pre-blended shades to easily recreate the most demanding hair colour trends</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>
  • Offer
    Exclusive
    € 12,15
    ex VAT
    4+1 FREE | 8+3 FREE
    <ul><li>#Hairbesties, Permanent Natural Ice offers maximum gray coverage with a cool, natural result.</li><li>The NI Series gives balanced control and is great for intermixing with other #mydentity shades when a natural result is desired.</li><li>#Hairbestie Tip: When retouching gray coverage, used desired Permanent NI shade at the regrowth and refresh mids & ends with Demi-Permanent color two levels lighter.</li></ul>
  • Offer
    Exclusive
    € 12,15
    ex VAT
    4+1 FREE | 8+3 FREE
    <ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Formulated by Guy Tang</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>
  • € 3,49
    ex VAT
    <ul><li>Matador gloves</li><li>Strong and reuseable</li><li>Non-slip and tear-resistant</li><li>For beauty applications</li><li>One pair of 19cm gloves supplied</li></ul>
  • Exclusive
    € 23,59
    ex VAT
    <ul><li>Versatile formula for precise and global application techniques</li><li>Delivers superior conditioning during the lifting process</li><li>Protective crème base soothes the scalp and reduces sensitivity</li><li>Moisturising agents for optimal protection during and after the lifting process</li><li>Formulated by Guy Tang</li></ul>
  • Offer
    Exclusive
    € 12,15
    ex VAT
    4+1 FREE | 8+3 FREE
    <ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Grey, Secondary Tone: Gray-Blue</li><li>Highest concentration of smoky ash dye-load</li><li>Control to combat warm tones to lower levels to deliver a cool base</li><li>Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed. </li></ul>
  • Offer
    Exclusive
    € 12,15
    ex VAT
    4+1 FREE | 8+3 FREE
    <ul><li> I’m obsessed with mixing Naked Blush with Rose Gold, Dusty Lavender, and Silver Smoke for a variety of blushing naked tones</li><li>Formulated by Guy Tang!</li><li>Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season</li><li>Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling</li></ul>
  • Offer
    Exclusive
    € 12,15
    ex VAT
    4+1 FREE | 8+3 FREE
    <ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Grey, Secondary Tone: Gray-Blue</li><li>Highest concentration of smoky ash dye-load</li><li>Control to combat warm tones to lower levels to deliver a cool base</li><li>Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed. </li></ul>
  • € 12,09
    ex VAT
    <ul><li>Matador Pintail Comb</li><li>Kind to the hair and scalp</li><li>Hair remains intact and split-free</li><li>Pintail separates and teases</li><li>In black</li></ul>
  • € 11,29
    ex VAT
    <ul><li>Ideal for styling and cutting</li><li>Wide and narrow spaced teeth</li><li>Doesn t damage hair or scratch scalp</li><li>Anti-static</li><li>Length 175mm</li></ul>
  • Offer
    Exclusive
    € 12,15
    ex VAT
    4+1 FREE | 8+3 FREE
    <ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Green, Secondary Tone: Gray</li><li>Neutralizes unwanted red/brassy tones</li><li>HairBestie Tip: Mix with Shadow Ash for creative control of warmth or use Dark Shadows for a scalpagé formulation to mute the scalpagé from glowing. Amplify the control by adding Turquoise or Aqua Blue Booster if matte result is desired.</li></ul>
  • € 11,79
    ex VAT
    <ul><li>Military comb for precision combing and parting</li><li>Wide and narrow spaced teeth</li><li>Slides through the hair easily</li><li>Anti-static</li><li>Length 210mm</li></ul>
  • € 11,79
    ex VAT
    <ul><li>Matador Waver Comb</li><li>Scalp-friendly</li><li>Less damage to hair</li><li>Avoid split ends</li><li>Size 11, in black</li></ul>
  • Offer
    Exclusive
    € 12,15
    ex VAT
    4+1 FREE | 8+3 FREE
    <ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Grey, Secondary Tone: Gray-Blue</li><li>Highest concentration of smoky ash dye-load</li><li>Control to combat warm tones to lower levels to deliver a cool base</li><li>Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed. </li></ul>
  • € 11,79
    ex VAT
    <ul><li>Matador Dress Out Comb</li><li>Scalp-safe and anti-static</li><li>Saw cut to reduce friction</li><li>For volume and back-combing</li><li>Size 33, in black</li></ul>
  • € 11,29
    ex VAT
    <ul><li>Matador Cutting Comb</li><li>Scalp-safe and anti-static</li><li>Saw cut to reduce friction</li><li>Aids cutting</li><li>In black</li></ul>
  • Offer
    Exclusive
    € 12,15
    ex VAT
    4+1 FREE | 8+3 FREE
    <ul><li>For warmer end results, mix the Naked Glow Series with the Copper Red Copper and Rose Gold Series</li><li>Formulated by Guy Tang!</li><li>Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season</li><li>Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling</li></ul>
  • € 14,99
    ex VAT
    <ul><li>Matador Rake Comb</li><li>Scalp-safe and anti-static</li><li>Saw cut to reduce friction</li><li>Removes tangles and knots</li><li>Size 30, in black</li></ul>