Click & Collect products

<ul><li>Glycerin, wheat protein and pro-vitamin B5 repair, condition and protect hair</li><li>Lifts hair up to 4 levels</li><li>Provides 100% grey coverage</li><li>Offers long-lasting colour with intense shine</li></ul>

<ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>

<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Pre-blended shades to easily recreate the most demanding hair colour trends</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>

<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Formulated by Guy Tang</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>

<ul><li>#Hairbesties, Permanent Natural Ice offers maximum gray coverage with a cool, natural result.</li><li>The NI Series gives balanced control and is great for intermixing with other #mydentity shades when a natural result is desired.</li><li>#Hairbestie Tip: When retouching gray coverage, used desired Permanent NI shade at the regrowth and refresh mids & ends with Demi-Permanent color two levels lighter.</li></ul>

<ul><li>Versatile formula for precise and global application techniques</li><li>Delivers superior conditioning during the lifting process</li><li>Protective crème base soothes the scalp and reduces sensitivity</li><li>Moisturising agents for optimal protection during and after the lifting process</li><li>Formulated by Guy Tang</li></ul>

<ul><li>To pastelize or mattify bleached hair</li><li>No grey coverage or lift</li><li>Glycerin, wheat protein and pro-vitamin B5 repair, condition and protect hair</li><li>Offers long-lasting colour with intense shine</li></ul>

<ul><li>Special developer for Lomé Paris Hair Colours</li><li>Guarantees perfect colour results</li><li>Creamy texture for convenient mixing and application</li></ul>

<ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Grey, Secondary Tone: Gray-Blue</li><li>Highest concentration of smoky ash dye-load</li><li>Control to combat warm tones to lower levels to deliver a cool base</li><li>Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed. </li></ul>

<ul><li>Special Bleach Powder, suitable for multiple bleaching techniques</li><li>Lightens up to 7 levels for reliably clear, cool results</li><li>Leaves the hair look luminous with shine</li><li>Compact, dust-free powder consistency</li></ul>

<ul><li>Special developer for Lomé Paris Hair Colours</li><li>Guarantees perfect colour results</li><li>Creamy texture for convenient mixing and application</li></ul>

<ul><li> I’m obsessed with mixing Naked Blush with Rose Gold, Dusty Lavender, and Silver Smoke for a variety of blushing naked tones</li><li>Formulated by Guy Tang!</li><li>Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season</li><li>Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling</li></ul>

<ul><li>Special developer for Lomé Paris Hair Colours</li><li>Guarantees perfect colour results</li><li>Creamy texture for convenient mixing and application</li></ul>

<ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Grey, Secondary Tone: Gray-Blue</li><li>Highest concentration of smoky ash dye-load</li><li>Control to combat warm tones to lower levels to deliver a cool base</li><li>Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed. </li></ul>

<ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Green, Secondary Tone: Gray</li><li>Neutralizes unwanted red/brassy tones</li><li>HairBestie Tip: Mix with Shadow Ash for creative control of warmth or use Dark Shadows for a scalpagé formulation to mute the scalpagé from glowing. Amplify the control by adding Turquoise or Aqua Blue Booster if matte result is desired.</li></ul>

<ul><li>For warmer end results, mix the Naked Glow Series with the Copper Red Copper and Rose Gold Series</li><li>Formulated by Guy Tang!</li><li>Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season</li><li>Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling</li></ul>

<ul><li>Frizz control cream</li><li>Eliminates frizz and adds lustre with a silky-soft touch</li><li>Provides moisture and elasticity to wavy, frizzy and dry hair</li><li>Perfect for obtaining perfectly smooth hairstyles</li><li>Soft hold</li></ul>

<ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Grey, Secondary Tone: Gray-Blue</li><li>Highest concentration of smoky ash dye-load</li><li>Control to combat warm tones to lower levels to deliver a cool base</li><li>Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed. </li></ul>

<ul><li>purifies greasy hair & scalp</li><li>lifts residue and product build-up</li><li>moisturizes</li><li>enriched with Keratin, Zinc and Wheat Proteins</li><li>leaves hair & scalp feeling clean</li></ul>

<ul><li>gently clarifies flaky scalp</li><li>reduces the appearance of visible dandruff</li><li>specifically designed for those with occasional dandruff</li><li>enriched with Keratin, Piroctone and Lemon Oil </li><li>leaves the scalp clarified and moisturized</li></ul>

<ul><li>brightens the look of blonde hair & adds shine </li><li>anti-yellowing, neutralizes yellow tones </li><li>strengthens the hair</li><li>enriched with Keratin, Hyaluron and Safflower Oil</li><li>with UV filter</li></ul>

<ul><li>soothes sensitive scalp</li><li>gently cleanses the hair</li><li>balances</li><li>enriched with Keratin, Calming Actives and Chamomile</li><li>leaves hair & scalp refreshed</li></ul>

<ul><li>cleansing conditioner for coloured hair</li><li>gently washes and conditions in a single gesture</li><li>prevents hair colour from fading </li><li>enriched with Keratin, Hyaluron and Safflower Oil</li><li>free from parabene & sulfate</li></ul>

<ul><li>gives fine, flat hair an anti-gravity effect</li><li>adds volume & root lift</li><li>nourishes & strengthens the hair</li><li>enriched with Keratin, Mineral Elements and Bamboo</li><li>leaves hair instantly volumised</li></ul>