L'Oréal Professionnel

<ul><li>Dulcia Advanced Neutraliser works alongside Dulcia Advanced Lotion</li><li>Provide hydrated, strong, and healthy curls or waves</li> <li>key component in achieving natural-looking, long-lasting perms</li></ul>

<ul><li>Lighten up to 9 levels and bond in one simple step for ultimate performance and condition </li><li>L'Oréal's highest concentration of Citric Acid and Glycine complex to protect bonds whilst lightening </li><li>Suitable for all blonde services; the creamy texture provides high adherence and low odour</li><li>Provide a faster lightening service, with no extra time needed for mixing or developing of a bonding additive </li></ul>

<ul><li>Smoothing and control cream</li><li>Force 2</li><li>Up to 24-hour humidity control</li><li>For extra-sleek blowdries with shine & softness</li></ul>

<ul><li>+30% light reflection* and up to 2x more translucency Vs Inoa Core range. </li><li>Up to 70% cool dyes for ultra cool colour results</li><li>Enriched with ODS technology for optimal scalp comfort and sublime shine</li><li>New and improved texture: easier to blend, mix and apply</li><li>9 new glow shades for light and dark bases</li></ul>

<ul><li>Activates curls and coils with more definition and hydration</li><li>Unique formula combining the deep care of a cream with the extra hold of a jelly for defined curls and coils with no crunch</li><li>Protects hair against heat up to 230°C/450°F</li><li>Concentrated with Glycerin 2%, Urea H & Hibiscus seed extract</li><li>Co-developed with curl experts</li></ul>

<ul><li>Instantly provides hair with an extra strong hold</li><li>Patented formula designed to give the ultimate finish with optimal shine</li><li>Anti-humidity; hair retains its style even in humid conditions</li><li>Neutral fragrance</li><li>Leaves no residue</li></ul>

<ul><li>Neutralise undesired orange undertones for light brown hair</li><li>Lock in your day 1 vibrant colour for up to 100 days*</li><li>Tone preservation and Unwanted reflects are neutralised**</li><li>Leaves hair feeling cleansed</li></ul><br><p>*instrumental test after 49 washes using the full Vitamino Color Spectrum routine</p><p>**instrumental test after 4 weeks of application</p>

<ul> <li>Professional Haircare Duo – Includes Absolut Repair Molecular Shampoo 300ml and Bi-Phase Oil 30ml, ideal for creating a professional-quality damaged hair routine at home</li> <li>Lightweight Bi-Phase Hair Oil – Patented, fast-absorbing formula combines 1% peptide bonders and 5 amino acids with concentrated oil for surface repair and instant shine</li> <li>Rebuild hair molecular structure* &amp; restore hair original strength* with Absolut Repair molecular Shampoo &amp; Hair Oil</li> <li>Gently cleanse hair with Absolut Repair Molecular Shampoo. Hair is nourished, with improved elasticity, movement***, and up to 5x the strength*</li> </ul><br> <p>*Instrumental test on Full Routine: Shampoo, rinse off serum, leave in, hair oil</p> <p>***Amino acids & peptides bonder</p></ul>

<ul><li>Luxurious lightening paste with up to 7 levels of lift.</li><li>Suited to thick, natural or coloured hair, in particular darker or difficult to lighten </li><li> Contains Nutricerides and White Beeswax to leave the hair smoother and feeling beautifully conditioned </li><li> For optimal results, always tone Blond Studio services with DIA by L'Oréal Professionnel </li><li>Helps to smooth and soften the hair fibre for beautiful condition.</li></ul>

<ul><li>Intensely hydrates curls and coils while providing shine and the most luxurious feel</li><li>The rich, soft-melting buttery formula gently envelops curls and coils to provide long-lasting, weightless hydration</li><li>Pre-detangles for an even and tamed result; hair is instantly shiny </li><li>Enriched with highly concentrated actives: Glycerin 3%, Urea H & Hibiscus seed extract</li><li>Co-developed with curl experts</li></ul>

<ul><li>Enriched with Resveratrol. Coloured hair appears more radiant and feels soft and protected.</li><li>Up to 8 weeks protection from colour fade**instrumental test shampoo + conditioner</li><li>Hair colour lasts for up to 8 weeks, and shine is radiant*instrumental test, after application of Shampoo + Conditioner</li></ul>

<ul><li>Enriched with pro-keratin</li> <li>Contains low odour technology</li> <li>Suitable for all hair types</li> <li>Formulated as a low votality texture</li> <li> For optimal results, always tone Blond Studio services with Dia Light by L'Oréal Professionnel</li></ul>

<ul><li>Pre-Shampoo Treatment helps strengthen damaged fibres for long lasting repair</li><li>Reform & rebuild the molecular structure of the hair</li><li>Concentrated with 3% Peptides bonder + 5 amino acids</li><li>Hair is visibly transformed</li><li>Detangles and makes hair more manegable</li><li>For all damaged hair textures, colour-treated, lightened & natural hair</li></ul>

<ul><li>Wild rippled ruffled look</li> <li>Textured effect, without rough touch</li> <li>Effortless beach waves</li> <li>Matte finish</li></ul>

<ul><li>Discover the Power of SteamPod - The go-to styler with patented steam technology </li><li>From straight to wavy, create versatile salon-worthy looks from the comfort of your own home </li><li>Exclusive steam delivery for continuous steam flow </li><li>Intelligent heat control from 180°C – 210°C</li><li>Integrated comb to provide discipline when styling (can be removed)</li></ul>

<ul><li>Neutralise undesired yellow undertones in blonde hair</li><li>Lock in your day 1 colour vibrancy for up to 100 days*</li><li>Up to 72hr glass shine**</li><li>Up to 72hr radiant hair**</li><li>Tone preservation and unwanted reflects are neutralised**</li></ul><br><p>*instrumental test after 49 washes using the full Vitamino Color Spectrum routine</p><p>**instrumental test after 4 weeks of application</p>

<ul><li>MT8 with Bonder Inside, allows you to lighten and bond in one simple step. Highest concentration of Citric Acid and Glycine complex to protect bonds whilst lightening </li><li>Suitable for all blonde services. Creamy texture provides high adherence and low odour</li><li>Ultimate performance & condition </li><li>Provide a faster lightening service, with no extra time needed for mixing or developing of a bonding additive </li><li>For optimal results, always tone Blond Studio services with DIA by L'Oréal Professionnel</li></ul>

<ul><li>Conditioning cream oxydant designed for exclusive use with Platinium pastes.</li><li>Specifically formulated to optimise the luxury Platinium lightening pastes from L'Oréal Professionnel.</li><li>The smooth, creamy mixture allows for easy application and creates beautiful blonde results.</li><li>Three strength levels to choose from and varying development times </li><li>The colourist can create a colour service that is completely tailored to the client from natural looking subtle, sun-kissed effect tones to bright, luminous blonde.</li></ul>

<ul><li>Reinforcing formula infused with vitamin B6 and Biotin. Intense conditioning.</li><li>For more resistant, stronger looking hair.**Brushing test. Shampoo, conditioner and mask vs classic shampoo on bleached hair</li><li>Shinier, stronger looking hair.</li></ul>

<ul><li>Design sculpting fibrous paste</li><li>For structured or tousled look and defined strands</li></ul>

<ul><li>Neutralize unwanted yellow undertones</li><li>Leaves hair soft, shiny and easy to detangle from lengths to ends.</li><li>Enhance the radiance of blonde hair</li></ul>

<ul><li>Luscious locks will shine and sparkle all day</li><li>Soft hair spray</li><li>Anti-humidity action, keeps hair intact in humid conditions</li><li>Featuring a unique formula which gives hair that overall finish you have been looking for</li></ul>

<ul><li>Multi-benefit leave-in treatment mousse to protect, define and hydrate curls and coils </li><li>Provides 11 times more definition and 2 times more hydration for a perfect hold without crunching </li><li>Provides heat protection up to 230°C/450°F </li><li>Helps to smooth hair and protect against humidity </li><li>Strengthens the hair fibre </li></ul>

<ul><li>Resurfacing, illuminating concentrated liquid treatment </li><li>Developed for sensitised bleached hair to use after a blonding service</li><li>Hair instantly looks shinier, smoother and stronger</li><li>Smoothed cuticles</li><li>X3 hair nutrition</li></ul>

<ul><li>Conditioning cream oxydant designed for exclusive use with Platinium pastes.</li><li>Specifically formulated to optimise the luxury Platinium lightening pastes from L'Oréal Professionnel.</li><li>The smooth, creamy mixture allows for easy application and creates beautiful blonde results.</li><li>Three strength levels to choose from and varying development times </li><li>The colourist can create a colour service that is completely tailored to the client from natural looking subtle, sun-kissed effect tones to bright, luminous blonde.</li></ul>

<ul><li>To neutralise undesired red undertones in dark brown hair</li><li>Lock in your day 1 colour vibrancy for up to 100 days*</li><li>Tone preservation and unwanted reflects are neutralised**</li><li>Leaves hair feeling cleansed</li></ul><br><p>*instrumental test after 49 washes using the full Vitamino Color Spectrum routine</p><p>**instrumental test after 4 weeks of application</p>

<ul><li>Deeply hydrates and pre-detangles curls and coils </li><li>Provides intense hydration and shine with a natural feel; hair is 2 times shinier and frizz is controlled* </li><li>Formulated with highly concentrated actives: Glycerin 2,5%, Urea H & Hibiscus Seed </li><li>Ultra creamy, soft-melting formula, instantly absorbed by curls and coils to seal in moisture </li><li>Addictive fragrance </li></ul>

<ul><li>Directional fixing and finishing spray</li><li>No residue</li><li>Fast drying </li><li>Creates slicked or spiky looks</li></ul>

<ul><li>Up to 8 levels of lift and instant neutralisation in one step</li><li>Respects the internal structure of the hair with bond protecting technology</li><li>Purple Dye Complex delivers soft neutralisation for an anti-yellow effect</li><li>Compatible with all bleaching techniques: foil, open-air, on scalp</li><li>For use with Blond Studio Nutri-Developers</li></ul>

<ul><li>Conditioning cream oxydant designed for exclusive use with Platinium pastes.</li><li>Specifically formulated to optimise the luxury Platinium lightening pastes from L'Oréal Professionnel.</li><li>The smooth, creamy mixture allows for easy application and creates beautiful blonde results.</li><li>Three strength levels to choose from and varying development times </li><li>The colourist can create a colour service that is completely tailored to the client from natural looking subtle, sun-kissed effect tones to bright, luminous blonde.</li></ul>

<ul><li>Enriched with an exclusive combination of FILLER-A100 and Amino Acids. Renews the look of lengths.</li><li>For visibily thicker looking lengths and ends</li><li>With the Serie Expert Pro Longer Instant ends filler concentrate treatment: Up to 66% split ends reduction* *Instrumental test Pro Longer Lengths Renewing Shampoo + Lengths Renewing Mask + Instant ends filler </li></ul>

<ul><li>Deeply nourishes and conditions, leaving your hair strong and super soft.</li><li>For intense smoothing & glossy looking hair</li><li>Anti-frizz effect</li></ul>

<ul><li>Intensely hydrates curls and coils while providing shine and the most luxurious feel</li><li>The rich, soft-melting buttery formula gently envelops curls and coils to provide long-lasting, weightless hydration</li><li>Pre-detangles for an even and tamed result; hair is instantly shiny </li><li>Enriched with highly concentrated actives: Glycerin 3%, Urea H & Hibiscus seed extract</li><li>Co-developed with curl experts</li></ul>

<ul><li>Texturising salt spray </li><li>Texturised beach waves messy look</li></ul>

<ul><li>Perfect for very fine or thinning hair, or for those suffering from hair loss.</li><li>Detangles the fiber without weighing it down.</li><li>Thickens the hair for an immediate densifying* effect.</li><li> Hypoallergenic formula.</li></ul>