L'Oréal Professionnel Serie Expert

<ul> <li>Lock in day 1 colour vibrancy for up to 100 days*</li> <li>Locks dyes in the hair fibre to protect all 5 of the colour dimensions**</li> <li>High glass shine and rich, vibrant colour</li> <li>Helps neutralise unwanted reflects</li> <li>Cleanses thoroughly for instantly nourished and stronger hair</li> </ul><br><br>*instrumental test after 49 washes using the full Vitamino Color Spectrum routine.<br>**instrumental test after continued use of the full Vitamino Color Spectrum routine.

<ul> <li>Lock in day 1 colour vibrancy for up to 100 days*</li> <li>Locks dyes in the hair fibre to protect all 5 of the colour dimensions**</li> <li>High glass shine and rich, vibrant colour</li> <li>Helps neutralise unwanted reflects</li> <li>Luxuriously rich, creamy texture intensively moisturizes for stronger, smoother hair</li> </ul><br><br>*instrumental test after 49 washes using the full Vitamino Color Spectrum routine.<br>**instrumental test after continued use of the full Vitamino Color Spectrum routine.

<ul> <li>Lock-in glass shine for up to 72 hours* with results that last up to 10 washes**</li> <li>Heat protection up to 230&deg;C</li> <li>Anti-frizz*** &amp; Anti-humidity*** (up to 80% humidity in the air)</li> <li>Protection against UV induced damage***</li> </ul><br> <p>*up to 72h after application, instrumental test vs unwashed hair. **anti-frizz, thermoprotection, nourishment, smoothness, softness up to 10 washes, instrumental. ***instrumental tests.</p>

<ul> <li>Neutralise undesired yellow undertones in blonde hair</li> <li>Lock in your day 1 colour vibrancy for up to 100 days*</li> <li>Up to 72hr glass shine**</li> <li>Up to 72hr radiant hair**</li> <li>Tone preservation and unwanted reflects are neutralised**</li> </ul><br> <p>*instrumental test after 49 washes using the full Vitamino Color Spectrum routine</p> <p>**instrumental test after 4 weeks of application</p>

<ul> <li>Neutralise undesired orange undertones for light brown hair</li> <li>Lock in your day 1 vibrant colour for up to 100 days*</li> <li>Tone preservation and Unwanted reflects are neutralised**</li> <li>Leaves hair feeling cleansed</li> </ul><br> <p>*instrumental test after 49 washes using the full Vitamino Color Spectrum routine</p> <p>**instrumental test after 4 weeks of application</p>

<ul> <li>To neutralise undesired red undertones in dark brown hair</li> <li>Lock in your day 1 colour vibrancy for up to 100 days*</li> <li>Tone preservation and unwanted reflects are neutralised**</li> <li>Leaves hair feeling cleansed</li> </ul><br> <p>*instrumental test after 49 washes using the full Vitamino Color Spectrum routine</p> <p>**instrumental test after 4 weeks of application</p>

<ul><li>Enriched with Resveratrol. Coloured hair appears more radiant and feels soft and protected.</li><li>Up to 8 weeks protection from colour fade* *instrumental test shampoo + conditioner</li><li>Hair colour lasts for up to 8 weeks, and shine is radiant *instrumental test, after application of Shampoo + Conditioner</li></ul>

<ul><li>Enriched with Resveratrol. Coloured hair appears more radiant and feels soft and protected.</li><li>Up to 8 weeks protection from colour fade* *instrumental test shampoo + conditioner</li><li>Hair colour lasts for up to 8 weeks*, and shine is radiant *instrumental test, after application of Shampoo + Conditioner</li></ul>

<ul><li>Enriched with Resveratrol. Coloured hair appears more radiant and feels soft and protected.</li><li>Up to 8 weeks protection from colour fade* *instrumental test shampoo + conditioner</li><li>Hair colour lasts for up to 8 weeks, and shine is radiant *instrumental test, after application of Shampoo + Conditioner</li></ul>

<ul><li>Enriched with Resveratrol. Coloured hair appears more radiant and feels soft and protected.</li><li>Up to 8 weeks protection from colour fade* *instrumental test shampoo + conditioner</li><li>Hair colour lasts for up to 8 weeks, and shine is radiant *instrumental test, after application of Shampoo + Conditioner</li></ul>

<ul><li>Enriched with Resveratrol. Coloured hair appears more radiant and feels soft and protected.</li><li>Up to 8 weeks protection from colour fade* *instrumental test shampoo + conditioner</li><li>Hair colour lasts for up to 8 weeks, and shine is radiant *instrumental test, after application of Shampoo + Conditioner</li></ul>

<ul><li>Designed for 1500ml Serie Expert & Metal Detox salon-sized bottles </li><li>This pump makes it easy to dispense the right amount of product </li></ul>

<ul><li>Enriched with Wheat Protein and Gold Quinoa extract. Optimal resurfacing but with a lightweight touch.</li><li>Resurfacing for dry and damaged hair.</li><li>With the Serie Expert Absolut Repair Instant Resurfacing Shampoo: Up to 77% less surface damages* Up to 7x shinier hair** *Shampoo+Instant Resurfacing Masque after 5 applications **Shampoo+Instant Resurfacing Masque </li></ul>

<ul><li>Enriched with Wheat Protein and Gold Quinoa extract. Optimal resurfacing but with a lightweight touch.</li><li>Resurfacing for dry and damaged hair.</li><li>With the Serie Expert Absolut Repair Conditioner: the hair is shinier, smoother & more resistant.</li></ul>

<ul><li>Enriched with Wheat Protein and Gold Quinoa extract. Optimal resurfacing but with a lightweight touch.</li><li>Resurfacing for dry and damaged hair.</li><li>With the Serie Expert Absolut Repair Instant Resurfacing Mask: Up to 77% less surface damage*. Up to 7x shinier hair**. *Shampoo+ Instant Resurfacing Masque after 5 applications. **Shampoo + Instant Resurfacing Masque</li></ul>

<ul><li>Enriched with Wheat Protein and Gold Quinoa extract. Optimal resurfacing but with a lightweight touch.</li><li>Resurfacing for dry and damaged hair.</li><li>With the Serie Expert Absolut Repair Instant Resurfacing Mask: Up to 77% less surface damage* Up to 7x shinier hair** *Shampoo+ Instant Resurfacing Masque after 5 applications **Shampoo + Instant Resurfacing Masque</li></ul>

<ul><li>Multi-benefit leave-in treatment oil for normal to sensitised/damaged hair</li><li>Nourishes and resurfaces</li><li>Detangles and improves manageability</li><li>Boosts softness and shine</li><li>Lightweight, non-greasy formula</li></ul>

<ul><li>Cleanses and resurfaces the hair </li><li>Enhance multidimensional shine of blonde hair</li><li>Help to smooth damaged hair</li></ul>

<ul><li>Neutralize unwanted yellow undertones </li><li>Leaves hair soft, shiny and easy to detangle from lengths to ends.</li><li>Enhance the radiance of blonde hair</li></ul>

<ul><li>Replenishes, smoothes and nourishes the hair fiber, enhancing shine and radiance of blonde hair.</li><li>Enhanced blonde hair with multidimensionnal shine</li><li> Shinier hair* *Instrumental test after application of Gloss shampoo + conditioner/mask</li></ul>

<ul><li>Resurfacing, illuminating concentrated liquid treatment </li><li>Developed for sensitised bleached hair to use after a blonding service</li><li>Hair instantly looks shinier, smoother and stronger</li><li>Smoothed cuticles</li><li>X3 hair nutrition</li></ul>

<ul><li>Anti-metal cleansing cream sulphate-free shampoo</li><li>Helps protect hair from excess copper coming from water, which can impact colour results in salon and cause breakage</li><li>Patented technology enriched with Glicoamine backed by 7 years of research</li><li>Luxurious foaming texture and fresh citrus scent </li><li>Suitable for all types of coloured hair </li></ul>

<ul><li>Anti-deposit protector mask</li><li>Helps protect hair from excess copper coming from water, which can impact colour results in salon & cause breakage.</li><li>Complement your colour, balayage and lightening results from your salon.</li></ul>

<ul><li>Protects the hair from metal* to reduce breakage and preserve colour brightness**</li><li>Up to 72h hydration and anti-humidity*</li><li>Up to 97% of colour brightness preserved after 8 weeks*</li><li>Up to 3x more definition*</li><li>UV & Heat protection up to 230°C</li><li>Provides softer, shinier and smoother looking hair</li></ul>

<ul><li>Creates the perfect clean canvas for optimal colour results by neutralizing metal inside the hair before colouring </li><li>For true to tone, bright colour results</li><li>Express application - Simply spray onto hair before colouring </li><li>Suitable for all types of coloured hair and technical services </li></ul>

<ul><li>Pre-shampoo treatment that helps prevent hair breakage & colour fade</li><li>Instantly detangles</li><li>Up to 72hr nourishment, smoothness and softness</li><li>Prepares hair for cleansing & eases shampoo usage</li><li>Lightweight, concentrated gel texture that instantly & deeply penetrates the fibre</li></ul>

<ul><li>Hair is stronger and nourished; up to 97% less breakage*** and up to 2x shinier** </li><li>Smooth hair for up to 24hrs** and heat protection up to 230°C**</li><li>Lightweight, natural finish; hair has more body and discipline</li><li>Its rich texture is instantly absorbed by the hair fibre without weighing it down </li><li>For all hair textures, colour-treated, damaged, bleached & natural hair </li></ul>

<ul><li>Help repair damage & restore original hair strength</li><li>Formulated with Peptides bonder + 5 Amino acids</li><li>Hair is stronger and nourished, with improved elasticity, movement and smoothness</li><li>Luxurious foaming texture cleanses, detangles hair and delivers a high level of care</li><li>Sulfate-free</li><li>Suitable for all types of coloured and damaged hair types</li></ul>

<ul><li>Help repair damage and restore hair's original strength</li><li>This exclusive rinse-off serum is highly concentrated with 2% Peptides bonder + 5 amino acids</li><li>Restores hair strength, elasticity and movement</li><li>Improves hair shine and smoothness</li><li>Suitable for all damaged hair textures, colour-treated, lightened & natural hair</li></ul>

<ul><li>The power of Absolut Repair Molecular now in a concentrated mask</li><li>Detangling & instant fibre penetration</li><li>Light weight, airy, silky & sensorial</li><li>For all damaged hair, fine to thick</li></ul>

<ul><li>Helps repair molecular level hair damage</li><li>Hair is instantly smooth, shiny, healthy-looking and protected against external aggressions</li><li>Heat protection up to 230°C/450°F</li><li>Formulated with Peptides bonder + 5 Amino acids</li><li>Suitable for all damaged hair textures, colour-treated, lightened & natural hair</li></ul>

<ul><li>Pre-Shampoo Treatment helps strengthen damaged fibres for long lasting repair</li><li>Reform & rebuild the molecular structure of the hair</li><li>Concentrated with 3% Peptides bonder + 5 amino acids</li><li>Hair is visibly transformed</li><li>Detangles and makes hair more manegable</li><li>For all damaged hair textures, colour-treated, lightened & natural hair</li></ul>

<ul><li>Reinforcing formula infused with vitamin B6 and Biotin.</li><li>For more resistant, stronger looking hair.* *Brushing test. Shampoo, conditioner and mask vs classic shampoo on bleached hair</li><li>Shinier, stronger looking hair.</li></ul>

<ul><li>Fortified with Biotin and Vitamin B6. The lightweight conditioner envelopes hair with moisture and nutrients.</li><li>For more resistant, stronger looking hair.* *Brushing test. Shampoo, conditioner and mask vs classic shampoo on bleached hair</li><li>Shinier, stronger looking hair.</li></ul>

<ul><li>Reinforcing formula infused with vitamin B6 and Biotin. Intense conditioning.</li><li>For more resistant, stronger looking hair.* *Brushing test. Shampoo, conditioner and mask vs classic shampoo on bleached hair</li><li>Shinier, stronger looking hair.</li></ul>

<ul><li>Enriched with an exclusive combination of FILLER-A100 and Amino Acids. Renews the look of lengths.</li><li>With the Serie Expert Pro Longer Lengths Renewing Shampoo: Up to 94% hair breakage reduction* *Instrumental test Pro Longer Lengths Renewing Shampoo + Lengths Renewing Conditioner</li><li>For visibily thicker looking lengths and ends</li></ul>