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02 September 2021
Posted by in Hair

L’Oréal Professionnel Serie Expert Metal Detox: Amplify your client’s hair colour

Discover how L’Oréal Professionnel Serie Expert Metal Detox will revolutionise your salon colour and lightening services

L'Oréal Professionnel has discovered a breakthrough treatment that helps fight the risk posed to your client’s colour service from copper. Wash after wash, excess copper accumulates in your client’s hair but, at the same time as L’Oréal Professionnel found the cause of your hair colour problems, they also discovered the solution.

The newest addition to the recently relaunched Serie Expert range, we are proud to introduce Metal Detox. Read our guide to learn why its revolutionary formula is a game changer for your salon colour menu.

What is Metal Detox?

Part of the Serie Expert range, Metal Detox is an easy to use three-step system specially designed to neutralise and remove the excess copper trapped in your client’s hair fibres. A true breakthrough for colour, balayage and lightening treatments, Metal Detox’s innovative formula protected by nine patents promises up to 87% less breakage.* The results? Strong and vibrant hair colour that reaps the maximum benefits from your colour service.

* When used as a three-part system with the L’Oréal Professionnel Serie Expert Metal Detox Professional Pre-Treatment Spray, L’Oréal Professionnel Metal Detox Professional Shampoo and L'Oréal Professionnel Serie Expert Metal Detox Professional Mask vs classic shampoo on bleached hair.

How are metals trapped in the hair?

Copper build-up is caused by pipeline erosion, with the amount that gets trapped in your client’s hair depending on the water quality where they live along with the hair’s porosity. It won’t affect your client’s health, but it can cause problems once it comes into contact with your developer during their colour or lightening service. While residual copper will often result in uneven colour, it can also leave your client’s hair more prone to breakage.

How does Metal Detox work?

After seven years of scientific research, L’Oréal Professionnel discovered the one molecule that will target the copper trapped in your client’s hair: Glicoamine. It’s the only molecule small enough to penetrate into the fibre to deactivate, neutralise and remove the excess copper trapped within. No matter which colour brand you use on your client, Metal Detox’s patented formula will offer high gloss results as it cleanses and protects hair against copper build-up.

How to use the L’Oréal Professionnel Serie Expert Metal Detox Three-Step System

Step One

Apply the L’Oréal Professionnel Serie Expert Metal Detox Professional Pre-Treatment Spray on dry hair focusing on the ends. Apply 8-10 sprays on short hair and apply 15-20 sprays on medium to long hair. By the time it’s air dried you can apply your client’s colour or lightening service.

Step Two

After colouring or lightening your client’s hair apply the L’Oréal Professionnel Metal Detox Professional Shampoo. Lather until it creates a rich foam and rinse out. You can shampoo once to remove colour and twice for an extra cleansing.

Step Three

Apply 15-20ml of the L'Oréal Professionnel Serie Expert Metal Detox Professional Mask and leave in for 2-5 minutes. For a deeper treatment you can leave in for 15 minutes. Rinse out, blow-dry and style as desired.

Shop L’Oréal Professionnel Serie Expert Metal Detox now!

How will Metal Detox benefit my business?

Whether sold as an add-on to your client’s service or separately, Metal Detox will be a game changer for your profits. Costing no more than £2.15 per colour service, and with enough for 33 applications, it promises strong and vibrant results that your clients will truly appreciate.

If you want grow your retail sales, Metal Detox supplies smaller versions of the shampoo and hair mask as part of their at-home range. Whether sold individually or as part of an aftercare package, not only will these keep your client’s hair free of excess copper between their salon appointments, but they will also help to boost your retail profits.

Shop the L’Oréal Professionnel Serie Expert Metal Detox range from Salon Services today! For more hair and beauty advice, stay updated on our page.
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