#mydentity Guy Tang Paddle

<ul><li>Up to 3x more shine on bleached hair</li><li>Up to 5x better combability even on damaged hair</li><li>Lasts for up to 25 washes</li><li>Up to 75% grey blending</li><li>Repairs the hair structure for the healthiest hair feel</li></ul>

<ul><li>Supports when painting or highlighting </li><li>Perfect when working with multi-length hair </li><li>Rose gold </li></ul>

<ul><li>Suitable for all hair types – instantly tones and refreshes colour with zero lift and damage </li><li>Adds shine to hair that lasts six weeks </li><li>Ideal for express services – it develops in just 20 minutes! </li><li>Silicone, alcohol and ammonia-free formula that contains no animal derived ingredients </li></ul>

<ul><li>Perfect coverage</li><li>10 minutes processing time</li><li>Result as permanent colouration</li><li>Intermixable for endless variation</li><li>Extra coverage shades</li></ul>

<ul><li>Gently cleanses and adds volume to fine hair</li><li>Lightweight formula improves inner hair strength and creates a fuller hair feeling</li><li>Helps to prevent hair static</li><li>Hair elasticity is improved</li><li>Vegan formula</li></ul>

<ul><li>A complete semi-permanent expressive colour palette</li><li>12 specially crafted pure vibrant shades and 1 clear shade</li><li>Full intermixability, beautiful pastelisation and bespoke colouring results</li><li>Fading true-to-tone and lasting up to 20 washes</li><li>Use full head or partial application</li></ul>

<ul><li>Ideal for a dry, oily or sensitive scalps </li><li>Infused with nutrient-rich grapevine sap and soothing chamomile extract </li><li>Zinc helps rebalance sebum production and strengthen strands </li><li>Colour safe, Vegan & Cruelty Free, Sulfate & Paraben Free, and made without Gluten </li><li>Bio-based, recyclable packaging </li></ul>

<ul><li>Improves combability and detangling performance whilst keeping the hair lightweight</li><li>Advanced Technology with Care Boost Complex, Vegan Keratin and Arginine instantly reverses 3 years of damage in just one application</li><li>Softens and seals the hair surface for shinier hair*</li><li>Provides heat protection up to 230°C</li><li>Revamped vegan** formula featuring Care Boost Complex, for instantly transformed hair quality</li></ul>

<ul><li>Ammonia-free, demi-permanent hair colour for up to 6 weeks of glossy colour*</li><li>Perfect to tone, gloss and refresh previously sensitised, lightened or coloured hair</li><li>100% true-to-tone colour with up to 70% grey coverage</li><li>Gentle acidic technology balances the hair and closes the cuticles for healthier-looking results and 3x more shine*</li><li> All shades are intermixable for personalised colour results </li></ul>

<ul><li>Natural, true-to tone colour result</li><li>Zero ammonia. Zero compromise.</li><li>Enriched with Phytolipid Technology for long-lasting colour results</li><li>100% white hair coverage</li></ul>