L'Oréal Professionnel Dia Color Demi Permanent Hair Colour - 7.1 60ml

L’oreal Dia Color is an alkaline demi-permanent gloss colour with no ammonia*. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 91% natural origin ingredients**, and up to 70% grey coverage. It provides 3x more shine*** and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use. The end of dull hair is here. *No ammonia, for a pleasant smell.

**Individual shades vary - Maximum ingredient naturality is 92%, minimum is 84%.

***Instrumental test vs. previous formula.

Developer pro tips:

You can use any Dia Activateur Developer with Dia color (1:1.5 mixing ratio). For best results, we recommend:

• 6-vol. Dia Activateur Developer for soft tone on tone colour deposit.
• 9-vol. Dia Activateur Developer for standard tone on tone colour and maintenance.
• 15-vol. Dia Activateur Developer for strong colour deposit and optimal grey blending. For up to 1 level of lift.

AQUA / WATER / EAU, CETEARYL ALCOHOL, ETHANOLAMINE, GLYCERIN, PROPANEDIOL, BUTYROSPERMUM PARKII BUTTER / SHEA BUTTER, OLEIC ACID, OLEYL ALCOHOL, COCO-GLUCOSIDE, PARFUM / FRAGRANCE, SODIUM METABISULFITE, ASCORBIC ACID, TETRASODIUM GLUTAMATE DIACETATE, XANTHAN GUM, TOLUENE-2,5-DIAMINE, m-AMINOPHENOL, HYDROXYETHYL-3,4-METHYLENEDIOXYANILINE HCL, HYDROXYBENZOMORPHOLINE, N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE, 2,4-DIAMINOPHENOXYETHANOL HCL, SODIUM HYALURONATE, THIOGLYCERIN.