4.5
2
L'Oréal Professionnel Dia Color Demi Permanent Hair Colour - 5.18 60ml
£12.65
ex. VAT
(Trade Price)
(£15.18 inc. VAT) | £21.08 per 100ml
(£15.18 inc. VAT) | £21.08 per 100ml
Offer
853219
- 5.18
5+1 FREE | 8+2 FREE
BUY 5, GET 1 FREE
OR, BUY 8, GET 2 FREE
- Mix & Match across L'Oréal Professionnel Dia Color 60ml & Dia Light 50ml only
- Buy multiples of 6 (6, 12..) or 10 (10, 20..) for offer to apply
- Cheapest item(s) free
- While stocks last
- Click here to shop the full range
The better value offer will be automatically calculated at basket.
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5.18
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3
3
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4
4
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5
5
-
6
6
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7
7
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8
8
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4.15
4.15
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6.23
6.23
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7.13
7.13
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8.23
8.23
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9.13
9.13
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8.31
8.31
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5.8
5.8
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6.84
6.84
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7.8
7.8
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9.82
9.82
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5.71
5.71
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4.62
4.62
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5.5
5.5
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6.60
6.6
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5.4
5.4
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6.45
6.45
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7.44
7.44
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8.43
8.43
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5.35
5.35
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6.3
6.3
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6.34
6.34
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8.3
8.3
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8.34
8.34
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4.20
4.2
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8.2
8.2
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5.1
5.1
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5.18
5.18
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6.1
6.1
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7.18
7.18
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8.1
8.1
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1
1
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9
9
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CLEAR
CLEAR
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9.1
9.1
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7.1
7.1
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6.12
6.12
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6.8
6.8
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7.32
7.32
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8.13
8.13
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Overview
- Ammonia-free, demi-permanent hair colour for up to 6 weeks of glossy colour*
- Perfect to tone, gloss and refresh previously sensitised, lightened or coloured hair
- 100% true-to-tone colour with up to 70% grey coverage
- Gentle acidic technology balances the hair and closes the cuticles for healthier-looking results and 3x more shine*
- All shades are intermixable for personalised colour results
Description
L'Oréal Professionnel Dia Color is an ammonia-free demi-permanent hair colour that delivers up to 6 weeks of glossy colour with 3x more shine*. Delivering up to 70% grey coverage, the 100% true-to-tone colour is the perfect second step after a lightening, colour or coverage service, making it perfect for neutralising lightened hair and refreshing faded lengths. Melanin Gap Filler Technology fills gaps from lost melanin and reinjects colour inside the hair fibre. Hair is balanced and 30% more conditioned for healthier-looking hair and natural looking results*. All shades are intermixable for truly personalised colour results. The acidic gel-crème texture ensures easy mixing, application and rinsing.
Key benefits:
*Consumer & instrumental tests
**Maximum percentage of naturality across all shades in the range, with at least 84%
Key benefits:
- 6 weeks of gloss colour*
- 3x more shine*
- Up to 70% grey coverage
- 100% true-to-tone colour
- Up to 92% natural origin ingredients**
*Consumer & instrumental tests
**Maximum percentage of naturality across all shades in the range, with at least 84%
Directions for Use
L'Oréal Professionnel Dia Color should be mixed in a 1 to 1.5 ratio, i.e. 1 tube (50ml) Dia Color + 75ml of Dia Activateur 6 vol. (1.8%), 9 vol. (2.7%).
Open the applicator bottle immediately after mixing to avoid the bottle bursting and causing damage from the product overflowing. Wearing suitable disposable gloves, apply quickly to dry hair. Develop up to 20 minutes for all technical services: Pre-colouring, toning, refreshing lengths and ends techniques, adding shine and gloss to previously coloured hair.
Open the applicator bottle immediately after mixing to avoid the bottle bursting and causing damage from the product overflowing. Wearing suitable disposable gloves, apply quickly to dry hair. Develop up to 20 minutes for all technical services: Pre-colouring, toning, refreshing lengths and ends techniques, adding shine and gloss to previously coloured hair.
Ingredients
AQUA / WATER / EAU • CETEARYL ALCOHOL • ETHANOLAMINE • GLYCERIN • PROPANEDIOL • BUTYROSPERMUM PARKII BUTTER / SHEA BUTTER • OLEIC ACID • OLEYL ALCOHOL • TOLUENE-2,5-DIAMINE • COCO-GLUCOSIDE • m-AMINOPHENOL • HYDROXYBENZOMORPHOLINE • N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE • SODIUM METABISULFITE • 2,4-DIAMINOPHENOXYETHANOL HCL • PARFUM / FRAGRANCE • HYDROXYETHYL-3,4-METHYLENEDIOXYANILINE HCL • ASCORBIC ACID • TETRASODIUM GLUTAMATE DIACETATE • XANTHAN GUM • THIOGLYCERIN • SODIUM HYALURONATE • CITRIC ACID
Delivery & Stock
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<ul><li>Keratin infused, ceramic coated plates heat up in just 60 seconds and glide effortlessly for smooth, shiny, healthy looking hair </li><li>Variable digital temperature control; choose between 150°C – 210°C for total styling control to help protect the hair </li><li>Auto shut-off safety system initiates an automatic shut off after 60 minutes </li><li>Multi-Purpose: With countoured ceramic plates, this styling tool is ideal for creating smooth curls, waves or sleek straight hair </li><li>3 metre salon-length swivel cord, plus a heat resistant protective silicone cover for safe storage </li></ul>
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<ul><li> For natural hair with progressed thinning </li><li> Clinically and dermatologically tested to deliver more thickness, fullness and density in just 30 days* </li><li> Simple 3-step system: shampoo, conditioner and leave-in treatment </li><li> Nourishes and supports scalp health, reduces thinning, and minimizes breakage </li><li> 85% of consumers noticed a thickening effect, 80% noticed an increase in hair density and 80% noticed an increase in hair fullness with the Nioxin system*</li></ul>
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<ul><li>Nourishes and moisturises the hair</li><li>Gently cleanses the hair</li><li>Strengthens the inner hair structure and reduces hair breakage by up to 80%</li><li>Leaves the hair with a healthy-looking shine</li><li>Smoothes the hair surface</li></ul>
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£8.80
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<ul><li>Heat activated straightening complex</li><li>Lock in longer lasting straightness</li><li>Protects against thermal damage </li><li>Helps retain the hair’s natural oils and moisture</li></ul>
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<ul><li>An intensely hydrating, sulphate free treatment mask</li><li>Infused with super purple pigment to replenish lost moisture and neutralise any unwanted yellow tones</li><li>Leaves blonde, grey and bleached hair feeling nourished, healthy and more radiant</li></ul>
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<ul><li>Suitable for all hair types – instantly tones and refreshes colour with zero lift and damage </li><li>Adds shine to hair that lasts six weeks </li><li>Ideal for express services – it develops in just 20 minutes! </li><li>Silicone, alcohol and ammonia-free formula that contains no animal derived ingredients </li></ul>
Offer
£8.15
ex VAT
5+1 FREE | 8+2 FREE
<ul><li>Superior shine and maximum performance in just 10 minutes</li><li>For all hair types and textures</li><li>Always use with 2% System Developer Lotion</li></ul>