<ul><li>Superior permenant cream colour with uncompromised colour performance</li><li>Unique palette of rich blonde, natural, brown, red</li><li>Up to 100% grey coverage with root to tip evenness</li><li>25% conditioning agents for gentle-on-hair results</li><li> 100% Vegan and dermalogically tested </li><li> Metal purifier, anti-metal technology </li><li> ME+ dye technology </li><li> High quality ingredients for intense and vibrant colour</li></ul>

<ul><li>Up to 70% white hair coverage</li><li>Vibrant tone directions</li><li>True to tuft with Intense Shine</li><li>Impressively long lasting</li><li>All shades intermixable</li></ul>