Since 1909, L’Oréal Professionnel Paris have developed products and services by Pros, for Pros.

L’Oréal is the professional pioneer from Paris, champion of superior and safe performance for Hair Care and Colour.

DISCOVER THE L’OREAL PROFESSIONNEL HAIR COLOUR RANGES

Hair colour is an important statement.
Explore L’Oréal's complete collection of hair colour products for your in-salon services.

NEW

Dia Color

Demi Permanent Hair Colour

• No ammonia* demi-permanent gloss colour
• Made with up to 91% natural origin formula**
• 3x shinier hair***
• Up to 70% grey coverage
• 100% tone-on-tone natural reflect

*no ammonia, for a pleasant smell
**individual shades vary – maximum ingredient naturality is 92%, minimum is 84%
***instrumental test vs previous formula

Majirel

Permanent Long-Lasting, Natural Looking Hair Colour

Up to 100% white hair coverage. Hair is 45% more conditioned after colour thanks to Ionene G*

*vs condition of hair that does not contain Ionene G

Discover Majirel

L’OREAL’S LUXURIOUS AMMONIA-FREE HAIR COLOUR EXPERIENCE POWERED BY OIL

• No ammonia* permanent colour
• 60% oil inside, for optimal scalp comfort
• Up to +48% shinier results**
• Fluid formula: fast and easy to mix, apply and rinse
• Up to 100% white hair coverage***

*No ammonia for a pleasant smell **vs before colouration ***instrumental test vs before colour

Dia Light

Acidic, No Lift, Demi Permanent Gloss Colour

• Ammonia free, tone-on-tone colour
• Perfect post lightening toning
• Luxurious lengths refreshing colour
• Hair is 30% more conditioned*

*After Dia light application on bleached hair

Blond Studio

Comprehensive Hair Lightening Portfolio

L’Oréal's complete hair lightening product range. Blond Studio allows for the most on-trend looks on any hair type, from highlights to balayage to brond.

#FRENCHBALAYAGE

French Balayage is L’Oréal Professionnel's 2 step technique, associating perfectly blended lightening with nourishing gloss.

The results?

A natural looking balayage, from soft and subtle to a more extreme transformation. A result only a Pro can achieve. French Balayage: perfectly blended, never brassy, always glossy.

DISCOVER L’OREAL PROFESSIONNEL HAIR CARE

With innovative technology, L’Oréal offers professional hair care for all hair types. Discover all L’Oréal Professionnel Serie Expert hair care products and select which ones you need to achieve the results you are looking for.

Metal Detox

Help prevent hair breakage and colour shift

• Up to 99% less breakage.*
• Hair is up to 2x shinier.*
• Up to 72h nourishment and softness.**
• Up to 97% colour brightness preserved after 8 weeks.***

Instrumental test on Metal Detox shampoo and mask vs unwashed hair.
*High repetition, instrumental brushing test after Metal Detox pre-shampoo treatment + shampoo + mask vs classical shampoo on bleached hair.
**Instrumental test.
***Instrumental test on Metal Detox cream.

Absolut Repair Molecular

Rebuilds hair’s molecular structure.* Restores hair’s original strength**

*Instrumental test after 15 applications of rinse-off serum. **Instrumental test on rinse-off serum.

Discover Steampod 4

The all-in-one professional steam styler by L’Oréal Professionnel.

Up to 80% Less Damage 1

Up to 3x Faster Straightening 2

Up to 4x Smoother 3

1. Measured as breakage from repeated combing after 15 uses on bleached hair. Steampod 4 versus BaByliss Ceramic Straight 230.

2. Hair is straighter with 1 pass of Steampod 4 versus 3 passes of BaByliss Ceramic Straight 230.

3. After 1 pass, Steampod 4 versus BaByliss Ceramic Straight 230