Discover L'Oréal Professionnel INOA, the professional no-ammonia permanent hair colour range trusted by salons worldwide. Powered by innovative Oil Delivery System (ODS) technology, INOA delivers rich, vibrant hair colour, optimal scalp comfort and exceptional shine. From natural-looking tones to fashion shades and blonde colour services, the INOA collection offers long-lasting results with up to 100% white hair coverage. Complete your INOA colour services with the L'Oreal Serie Expert Metal Detox range, or shop all L’Oréal Professionnel hair colour here.