L'Oréal Professionnel

<ul><li>Instant coverage of grey hairs</li><li>No transfer, no wet finish</li><li>Precise targeted application</li><li>Washes out in one shampoo</li><li>Available in 4 colours: Dark Blonde, Light Brown, Brown and Black</li></ul>

<ul><li>Rootlift spray-mousse</li><li>Creates volumised hair </li></ul>

<ul> <li>Reprogram hair for up to 2 weeks of frizz control&sup1; and for up to 5x more smoothness with up to 2x less frizz&sup2;</li> <li>Controlling unwanted volume for daily styling in half the time&sup3;</li> <li>Up to +77% instant shine⁴</li> <li>The fragrance is Fig Leaf, Creamy Sandalwood, Orris and violet</li> </ul><br> <p>&sup1;Consumer test on 68 participants, 1 application/week for 4 weeks. Based on a 15-day break observation.</p> <p>&sup2;Instrumental test after 4 uses of Smooth Transformer.</p> <p>&sup3;Instrumental tests with routine 4 times of Shampoo + Smooth Transformer + Leave-on.</p> <p>⁴Instrumental tests after one use of Smooth Transformer.</p>

<ul> <li>The Pro-choice for extreme hair rescue¹</li> <li>Repair the hair from 12 causes of hair damage² including heat styling, bleaching, hard water &amp; tangling</li> <li>This sulphate free shampoo &amp; mask removes metals³ in hair that is one of the major causes of hair breakage &amp; colour fade</li> <li>The results deliver up to 99% less hair breakage in 1 use and 2x shinier hair⁴</li> <li>This moisturising hair treatment delivers up to 2 weeks of hydration⁵ &amp; up to 96% instant smoothness⁶</li> </ul> <p> </p> <p>¹Prosumer test with Metal Detox Mask 13 stylists, 87 consumers.</p> <p>² Instrumental tests using the full Metal Detox routine. Causes of damage include Bleaching, bleach + colour, perming, straightening, porosity, repeated combing, tension, friction, heat chlorine, UV, Humidity, entanglement.</p> <p>³Copper</p> <p>⁴High repetition, instrumental brushing test after Metal Detox pre-shampoo treatment + shampoo + mask.</p> <p>⁵Consumer test with 13 hairdressers after at least 6 applications Metal Detox Mask on 83 consumers; 95.4% agreement.</p> <p>⁶Instrumental test with Metal Detox Shampoo + mask.</p>

<ul><li>Gentle cleasing formula provides weightless, long-lasting hydration for curls and coils </li><li>Silicone-free for a natural touch </li><li>Ultra-creamy formula that transforms into a rich and enveloping foam when in contact with water </li><li>The go-to shampoo if you have fine open curls </li><li>For healthy looking and easy to detangle curls and coils </li></ul>

<ul><li>A professional leave-in treatment spray for 30 benefits in 1 step</li> <li>Lock in 30 benefits to perform infinite backstage styles</li> <li>4% care complex to reinforce hair fibre, shielding from the stress of styling</li> <li>Surface restructuring to enable remodelling, and 24H style control. Co-developed with hair pros to work on any hairstyle</li></ul>

<ul><li>To dilute, pastelise and personalise for subtle and luminous colour reflects </li><li>Fluidifies the texture of any Dia Light mix for easy take through </li><li>Provides an ultimate shine finish; hair is up to 30% more conditioned after Dia Light application on bleached hair </li><li>Use to provide a gloss service </li><li>Suitable for all bases and limitless toning</li></ul>

<ul><li>Repairs 2 years of wear in one use* and hair becomes 97% stronger**</li><li>Provides shine for 100 hours**</li><li>3-day frizz control**</li><li>Hair becomes 83% smoother*** and more nourished without weighing it down</li><li>For damaged, colour-treated and naturally uncoloured hair</li></ul>

<ul><li>A caring Sulphate free* shampoo for coloured hair that cleanses hair. *Gentle Cleansing formula</li><li>The system helps lock dyes within the hair fibre using patented technology**. **Patent granted in France.</li><li>Lock in your day 1 colour vibrancy for up to 100 days***. ***Instrumental test after 49 washes using the full Vitamino Color Spectrum routine.</li><li>Refill pouch contains 44% less plastic****. ****Compared to 1500ml bottle.</li></ul>

<ul> <li>Absolut Repair offers the ultimate professional resurfacing experience for damaged and over processed hair</li> <li>The resurfacing shampoo and mask help visibly resurface damaged hair resulting in up to 77%* less surface damage</li> <li>The hair is manageable and up to 7X** shinier after the treatment routine</li> </ul><br> <p>*Shampoo+ Instant Resurfacing Masque after 5 applications.</p> <p>**Shampoo + Resurfacing Golden Masque.</p>

<ul><li>Reprogram hair for up to 2 weeks of frizz control¹</li> <li>Seals hair keratin for long-lasting results</li> <li>Deliver instant shine that lasts up to 5 days²</li> <li>Fights against up to 80% humidity³ with heat protection up to 230°C (450°F)⁴, controlling unwanted volume for daily styling in half the time⁵</li> <li>The fragrance is Fig Leaf, Creamy Sandalwood, Orris and violet</li></ul><br> <p>&sup1;Consumer test on 68 participants, 1 application/week for 4 weeks. Based on a 15-day break observation.</p> <p>&sup2;Instrumental test after 1 application of shampoo, mask &amp; serum.</p> <p>&sup3;Instrumental tests, with full routine after 4 uses of the Smooth Transformer.</p> <p>⁴Instrumental tests.</p> <p>⁵Instrumental tests with routine 4 times of Shampoo + Smooth Transformer + Leave-on.</p>

<ul><li>A neutralising system, enriched with magnesium and anti-yellowing agents. </li><li>For neutralized & brightened grey hair.</li><li>Helps tone the hair by counteracting unwanted brassy tones, and also leaves your hair with a glowing halo of shine.</li></ul>

<ul><li> Gently clarifies and effectively removes dry and oily dandruff, while calming the scalp. From the first applications, the appearance of visible flakes is reduced*.*Clinical test on 44 subjects, 3 applications per week.</li><li> Enriched with Piroctone Olamine, suitable for dry and oily skin, antibacterial and antifungal active ingredient.</li><li> Made with hair pros, approved by dermatologists. </li><li> Suitable for dry and oily scalps.</li></ul>

<ul><li>Go blonder than ever before with Blond Studio 9! </li><li>Powered by oil for the strongest and most neutralizing lift, helping you to achieve up to 9 levels quicker with lower volume developers </li><li>Oil boosts the lift while keeping the result predictable </li><li>Leaves hair feeling softer to the touch </li><li>Formulated to be used exclusively with the Blond Studio 9 levels lightening powder </li></ul>

<ul><li>L'Oréal Professionnel Efassor Permanent Colour Stripper</li><li>Returns hair to original colour</li><li>Pleasant fragrance</li><li>Gentle action</li><li>Also removes colour stains</li></ul>

<ul><li> This lightweight gel gently cleanses hair, while soothing and calming sensitive scalps. </li><li> Hair is soft, radiant and hydrated.</li><li> Enriched with Niacinamide, a vitamin from the B3 family, known for its regulating and soothing powers. </li><li> Made with hair pros, approved by dermatologists. </li><li> Hydrates and nourishes hair. </li></ul>

<ul><li>Helps repair molecular level hair damage</li><li>Hair is instantly smooth, shiny, healthy-looking and protected against external aggressions</li><li>Heat protection up to 230°C/450°F</li><li>Formulated with Peptides bonder + 5 Amino acids</li><li>Suitable for all damaged hair textures, colour-treated, lightened & natural hair</li></ul>

<ul><li>Enriched with an exclusive combination of FILLER-A100 and Amino Acids. Renews the look of lengths.</li><li>For visibily thicker looking lengths and ends</li><li>With the Serie Expert Pro Longer Lengths Renewing mask: Up to 66% split ends reduction**instrumental test using lotion shampoo and mask                  </li></ul>

<ul><li>Help repair damage & restore original hair strength. Up to 82% more strength*.*Brushing test vs sensitised hair</li> <li>Restore hair's original elasticity & movement**.**Instrumental test after 5 applications of shampoo + rinse off serum</li> <li>Sulphate-free, the formula’s luxurious texture turns into a rich foam, cleanses, detangles hair and delivers a high level of care</li> <li>Refill pouch contains 44% less plastic****. ****Compared to 1500ml bottle</li></ul>

<ul><li>Help repair damage and restore hair's original strength</li><li>This exclusive rinse-off serum is highly concentrated with 2% Peptides bonder + 5 amino acids</li><li>Restores hair strength, elasticity and movement</li><li>Improves hair shine and smoothness</li><li>Suitable for all damaged hair textures, colour-treated, lightened & natural hair</li></ul>

<ul> <li>Lock in day 1 colour vibrancy for up to 100 days*</li> <li>Locks dyes in the hair fibre to protect all 5 of the colour dimensions**</li> <li>High glass shine and rich, vibrant colour</li> <li>Helps neutralise unwanted reflects</li> <li>Luxuriously rich, creamy texture intensively moisturizes for stronger, smoother hair</li> </ul><br><br>*instrumental test after 49 washes using the full Vitamino Color Spectrum routine.<br>**instrumental test after continued use of the full Vitamino Color Spectrum routine.

<ul><li>Cleanses and resurfaces the hair</li><li>Enhance multidimensional shine of blonde hair</li><li>Help to smooth damaged hair</li></ul>

<ul><li>Smoothing and control cream</li><li>Force 2</li><li>Up to 24-hour humidity control</li><li>For extra-sleek blowdries with shine & softness</li></ul>

<ul><li>Go blonder than ever before with Blond Studio 9! </li><li>Powered by oil for the strongest and most neutralizing lift, helping you to achieve up to 9 levels quicker with lower volume developers </li><li>Oil boosts the lift while keeping the result predictable </li><li>Leaves hair feeling softer to the touch </li><li>Formulated to be used exclusively with the Blond Studio 9 levels lightening powder </li></ul>

<ul><li>Enriched with Wheat Protein and Gold Quinoa extract. Optimal resurfacing but with a lightweight touch.</li><li>Resurfacing for dry and damaged hair.</li><li>With the Serie Expert Absolut Repair Instant Resurfacing Mask: Up to 77% less surface damage*Up to 7x shinier hair***Shampoo+ Instant Resurfacing Masque after 5 applications **Shampoo + Instant Resurfacing Masque</li></ul>

<ul><li>Enriched with Resveratrol. Coloured hair appears more radiant and feels soft and protected.</li><li>Up to 8 weeks protection from colour fade**instrumental test shampoo + conditioner</li><li>Hair colour lasts for up to 8 weeks, and shine is radiant*instrumental test, after application of Shampoo + Conditioner</li></ul>

<ul> <li>Professional Haircare Duo – Includes Absolut Repair Molecular Shampoo 300ml and Bi-Phase Oil 30ml, ideal for creating a professional-quality damaged hair routine at home</li> <li>Lightweight Bi-Phase Hair Oil – Patented, fast-absorbing formula combines 1% peptide bonders and 5 amino acids with concentrated oil for surface repair and instant shine</li> <li>Rebuild hair molecular structure* &amp; restore hair original strength* with Absolut Repair molecular Shampoo &amp; Hair Oil</li> <li>Gently cleanse hair with Absolut Repair Molecular Shampoo. Hair is nourished, with improved elasticity, movement***, and up to 5x the strength*</li> </ul><br> <p>*Instrumental test on Full Routine: Shampoo, rinse off serum, leave in, hair oil</p> <p>***Amino acids & peptides bonder</p></ul>

<ul><li>Protects the hair from metal* to reduce breakage and preserve colour brightness**</li><li>Up to 72h hydration and anti-humidity*</li><li>Up to 97% of colour brightness preserved after 8 weeks*</li><li>Up to 3x more definition*</li><li>UV & Heat protection up to 230°C</li><li>Provides softer, shinier and smoother looking hair</li></ul>

<ul><li>Hair is stronger and nourished; up to 97% less breakage*** and up to 2x shinier** </li><li>Smooth hair for up to 24hrs** and heat protection up to 230°C**</li><li>Lightweight, natural finish; hair has more body and discipline</li><li>Its rich texture is instantly absorbed by the hair fibre without weighing it down </li><li>For all hair textures, colour-treated, damaged, bleached & natural hair </li></ul>

<ul><li>Instantly provides hair with an extra strong hold</li><li>Patented formula designed to give the ultimate finish with optimal shine</li><li>Anti-humidity; hair retains its style even in humid conditions</li><li>Neutral fragrance</li><li>Leaves no residue</li></ul>

<ul><li>Rich, permanent hair colour</li><li>Provides perfect coverage of grey hair</li><li>Wide palette of rich tones and shades</li><li>Enriched with Ionéne G and Incell</li><li>Helps strengthen and reinforce the hair fibre</li></ul>

<ul><li>Luscious locks will shine and sparkle all day</li><li>Soft hair spray</li><li>Anti-humidity action, keeps hair intact in humid conditions</li><li>Featuring a unique formula which gives hair that overall finish you have been looking for</li></ul>

<ul><li>Neutralise undesired yellow undertones in blonde hair</li><li>Lock in your day 1 colour vibrancy for up to 100 days*</li><li>Up to 72hr glass shine**</li><li>Up to 72hr radiant hair**</li><li>Tone preservation and unwanted reflects are neutralised**</li></ul><br><p>*instrumental test after 49 washes using the full Vitamino Color Spectrum routine</p><p>**instrumental test after 4 weeks of application</p>

<ul><li>Dulcia Advanced Neutraliser works alongside Dulcia Advanced Lotion</li><li>Provide hydrated, strong, and healthy curls or waves</li> <li>key component in achieving natural-looking, long-lasting perms</li></ul>

<ul><li>Luxurious lightening paste with up to 7 levels of lift.</li><li>Suited to thick, natural or coloured hair, in particular darker or difficult to lighten </li><li> Contains Nutricerides and White Beeswax to leave the hair smoother and feeling beautifully conditioned </li><li> For optimal results, always tone Blond Studio services with DIA by L'Oréal Professionnel </li><li>Helps to smooth and soften the hair fibre for beautiful condition.</li></ul>

<ul><li>Neutralize unwanted yellow undertones</li><li>Leaves hair soft, shiny and easy to detangle from lengths to ends.</li><li>Enhance the radiance of blonde hair</li></ul>