As a hairdresser, you know how important it is to give client’s hair an extra layer of protection during and following any colour or technical service. We are excited to announce our latest launch, Damage Undo. Discover everything you need to know about the newest innovation in bond building haircare from its patented KeraboostTM technology to how it will be a profit booster for your salon or freelance business.
Rebuild client’s broken bonds with Damage Undo | Salon Services
Rebuild and protect client’s hair with the NEW bond-building Damage Undo
What is Damage Undo?
Damage Undo is a bond building system featuring six easy to use care products that rebalance the hair’s pH level, maintain its condition and deliver maximum colour longevity. It uses a blend of vegan ingredients and innovative KeraboostTM technology to penetrate the hair cuticle, relinking broken bonds to repair and protect from within. Leaving hair in its best condition, other benefits Damage Undo offers include:
• Reconstructs broken bonds within the hair cuticle
• Protects hair cuticle from chemical and heat treatments
• Superior hydration and shine
• Scalp protection and care
What makes Damage Undo different to other hair bonding systems?
Damage Undo is an independent brand, meaning its system can be used in conjunction with any bleaching, colouring or perming range. It’s also much more affordable than other hair bonding systems on the market, opening bigger opportunities for you to boost profits on treatments that leave hair in its best condition. Here are just some services you can perform in your salon using Damage Undo:
• Colour services
• Post-bleaching services
• Backwashes
• Cut and blow-dry package
Unlike other hair bonding systems that can feature salon exclusive products, all of the Damage Undo products are also available in retail sizes so your clients can continue their healthy hair journey at home.
How does Damage Undo work?
The answer is a patented technology called KeraboostTM, created by Damage Undo in collaboration with the Italian Academy of Beauty and Cosmetics. It uses a special blend of vegetable proteins, peptides and fruit acids to naturally protect and relink broken bonds caused by heat, colour and chemical damage. It also rebuilds the cuticle’s outer layer, leaving hair nourished, strong and shining.
Which clients will benefit from using Damage Undo?
Damage Undo’s bonding system is so gentle that it will reverse damage from a variety of causes, opening infinite opportunities for your salon or freelance business. However, these are the hair types that will benefit from Damage Undo the most:
• Colour treated hair
• Bleached and highlighted hair
• Chemically treated hair
• Hair exposed to pollution
• Heat damaged hair
What products are in the Damage Undo system?
Stop & Lock Colour Preserver
This gentle treatment mask is a technical breakthrough specially designed to lock in client’s salon hair colour and improve its longevity. It prevents damage and breakage caused by bleaching and over oxidation, adding a silky finish using a soft blend of natural ingredients.
What ingredients does it use?
• Phyto Complex: Seals the hair cuticle, adds shine and purifies the scalp.
• Coconut oil: Protects hair against breakage by binding with its natural proteins
• Calendula Oil: Anti-inflammatory properties soothe and protect your scalp
• Manganese Gluconate: An antioxidant which neutralises excess hydrogen peroxide following colour and bleaching while blocking radicals from damaging your hair’s keratin structure.
Restructuring Masque
The Damage Undo Restructuring Masque rebuilds the hair’s inner structure using a revolutionary formula that’s ideal for performing post-service treatments. As you massage the hair mask through the mid lengths and ends, its protection system shields the scalp against dryness and dehydration while the KeraboostTM Technology strengthens the hair bonds and fibres.
What ingredients does it use?
• Hydrolysed Vegetable Protein: Has restructuring and volumising properties that strengthen the hair’s fibre
• Polyamino Sugar Condensate: Offers maximum protection to the hair’s keratin structure while leaving a soft finish.
• Aloe Vera: Soothes the scalp while hydrating and protecting hair
• Panthenol: Prevents dehydration and brittleness on the scalp
while reducing damage caused by chemical treatments and heat styling
Strengthening Shampoo
Damage Undo’s hair strengthening shampoo is the perfect treatment following any colouring or chemical service. Its gentle formula cleanses, hydrates and repairs hair while rebalancing its natural pH, protecting hair against daily damage caused by heat styling and high alkaline products such as shampoos.
What ingredients does it use?
• Phyto Complex: Seals the hair cuticle, adds shine and purifies the scalp.
• Hydrolysed Vegetable Protein: Has restructuring and volumising properties that strengthen the hair’s fibre
• Niacinamide: Naturally restructures hair
• Panthenol: Strengthens hair and adds a leaves luminous shine.
Repairing Conditioner
The Damage Undo Repairing Conditioner replenishes client’s hair colour with a dose of moisture and strength. Its multipurpose formula protects and rejuvenates the scalp against free radicals and aggressive treatments with a blend of natural vegan ingredients, reducing the appearance of split ends with a smooth and shining finish.
What ingredients does it use?
• Shea butter: Moisturises and nourishes hair while leaving a silky finish
• Fruit acids: Closes the cuticles and protects colour with a shining finish
• Calendula Oil: An antioxidant with rejuvenating properties that protects hair and scalp against free-radicals
Blue Shampoo
Damage Undo’s blue shampoo neutralises unwanted warmth in blonde and highlighted hair, a must-have for backwashes and at-home toning treatments following bleaching services. Its formula uses a combination of concentrated blue pigments and natural ingredients to give blonde hair the moisture needed to stay clean.
What ingredients does it use?
• Blue pigments: Brightens blonde and highlighted hair by neutralising warm undertones
• Salicylic Acid: Gently treats the scalp while removing dandruff
• Niacinamide: Naturally restructures hair
• Panthenol: Strengthens hair and adds a luminous shine.
Multi Benefits Cream
The Damage Undo Multi Benefits Cream is a soft hair repair treatment and styling product that offers many haircare benefits including acting as a split end treatment, improving frizz control and gentle colour care. The KeraboostTM technology repairs and relinks broken bonds, improving the hair’s manageability while holding salon quality hairstyles for longer periods.
What ingredients does it use?
• Crambe Abyssinica Seed Oil: Lightweight oil packed with vitamins and minerals for healthy hair growth
• Panthenol: Strengthens hair and adds a glossy shine.
• Shea Butter: Protects the hair and scalp while adding softness
• Hydrolysed Wheat Protein: Strengthens the hair’s inner structure and smooths out the fibre, leaving a silky soft finish
Damage Undo Step By Step
Step One
Before or following your client’s colour service, wash their hair with the Strengthening Shampoo and rinse out thoroughly.
Step Two (for blonde/highlighted hair)
Apply a generous amount of the Blue Toning Shampoo all over your client’s hair. Leave in for up to ten minutes before rinsing out.
Step Three
Apply the Repairing Conditioner through your client’s mid-lengths and ends and wash out thoroughly.
Step Four
Apply the Restructuring Masque on towel dried hair from roots to ends and leave in for five minutes before rinsing out.
Step Five
Apply the Stop & Lock Colour Preserver on towel dried hair from roots to ends and leave in for five minutes before rinsing out.
Step Six
Finish off by applying the Multi Benefits Cream onto damp hair and proceed with blow drying and styling.