1 item added to your basket

VAT Free explained


Next day delivery is not available when ordering on a VAT Free event. Please allow up to 7 working days for us to dispatch your goods for Home Delivery and Click & Collect.


We no longer hold a designated VAT Free day each month. We have changed the way we run our events to make it more convenient for our customers. Please ensure your contact info is up to date & you have given permission for us to contact you, this way you will be included in any vat free offers.

How does VAT FREE work?

VAT Free offers mean the total amount payable is the pre-VAT total of your order
To comply with the law we must still charge and show VAT
Even though we display the VAT on your order the total amount you pay is the pre-VAT total

For example:

1 2 3
If you order an item costing £100 (ex VAT) the total you would normally pay is £120 (inc VAT) When we are running a VAT Free promotion, we discount the price of the item to £83.33 (ex VAT) Therefore when we add the VAT, the total you pay is £100 which would be the original price excluding VAT

Example VAT Free shopping basket:

Example store receipt on a VAT Free day:

Terms & Conditions

VAT Free is only available on purchases of £30 and over paid in full on the day. With the exception of our regular flyer offers, VAT Free cannot be used in conjunction with any other offer or voucher unless stated. The VAT Free offer does not apply to the purchase of the following products or brands:

  • Training Courses
  • ghd
  • Paul Mitchell
  • Kenra Professional
  • Moroccanoil
  • Olaplex
  • Matrix
  • Celeb Luxury
  • #Mydentity
  • BaByliss PRO Perfect Curl MKII
  • SumUp Air Contactless Card Reader
  • Hair Colour Bulk Buy Offers (50+, 100+)
  • Equipment Direct
  • L'Oréal Professionnel Steampod 2.0

VAT Free can only be given once per transaction. All prices are exclusive of VAT. VAT registered customers can claim back VAT detailed on the receipt. We reserve the right to correct any printing or illustrator errors. Other exclusions may apply.

To be first to hear about these events, follow us on Facebook or Twitter. If you have any other queries about VAT Free, please contact us.