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VAT Free explained

VAT Free Change

From August we are changing the way we give discounts to our customers. We are no longer issuing paper based VAT free vouchers with the Flyer, and instead we will issue bespoke voucher offers via tills in store, email or text. This new scheme is designed to reward all customers fairly going forward and ensure our regular customers get relevant offers when they shop.

If you have shopped in store in the last few weeks you may have received a voucher on your till receipt, or may get emailed a voucher. Vouchers are given at the discretion of the company, as and when they choose to send them.

At certain times our Marketing department will target customers with specific deals tailored to our different professionals needs. Please check your permissions to make sure you are eligible to receive offers and promotions going forward by email or text. You can do this by logging into your online account, visiting your local store or contacting our trade card team.


Next day delivery is not available when ordering on a VAT Free event. Please allow up to 7 working days for us to dispatch your goods for Home Delivery and Click & Collect.


We no longer hold a designated VAT Free day each month. We have changed the way we run our events to make it more convenient for our customers. Please ensure your contact info is up to date & you have given permission for us to contact you, this way you will be included in any vat free offers.

How does VAT FREE work?

VAT Free offers mean the total amount payable is the pre-VAT total of your order
To comply with the law we must still charge and show VAT
Even though we display the VAT on your order the total amount you pay is the pre-VAT total

For example:

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If you order an item costing £100 (ex VAT) the total you would normally pay is £120 (inc VAT) When we are running a VAT Free promotion, we discount the price of the item to £83.33 (ex VAT) Therefore when we add the VAT, the total you pay is £100 which would be the original price excluding VAT

Example VAT Free shopping basket:

Example store receipt on a VAT Free day:

Terms & Conditions

There will be a minimum order value for vat free promotions please refer to your communication for further information. With the exception of our regular flyer offers, VAT Free cannot be used in conjunction with any other offer or voucher unless stated. The VAT Free offer does not apply to the purchase of the following products or brands:

  • Training Courses
  • ghd
  • Paul Mitchell
  • Kenra Professional
  • Moroccanoil
  • Olaplex
  • Matrix
  • Celeb Luxury
  • #Mydentity
  • SumUp
  • BaByliss PRO Perfect Curl MKII
  • L'Oréal Professionnel Steampod 2.0
  • L'Oréal Professionnel Instant Highlights
  • XP, Ion and Rusk Salon Packs
  • Hair Colour Bulk Buy Offers (50+, 100+)
  • Equipment Direct
  • Clearance

VAT Free can only be given once per transaction. All prices are exclusive of VAT. VAT registered customers can claim back VAT detailed on the receipt. We reserve the right to correct any printing or illustrator errors. Other exclusions may apply.