Redken is a
brand loved and trusted by hair professionals and beauty press. Its
scientific hair care prescriptions and iconic Shades EQ deliver
powerful transformations that preserve the health of the hair for
professionals and their clients around the world.
Redken is a brand loved and trusted by hair professionals and beauty press. Its scientific hair care prescriptions and iconic Shades EQ deliver powerful transformations that preserve the health of the hair for professionals and their clients around the world.
WHY CHOOSE REDKEN?
WHY CHOOSE REDKEN?
Founded upon principles of pH science and protein technology, Redken has been a pioneer in professional product innovation since its inception in the 1960s. Captivating generations of fans through fashion, inspiration and innovation, Redken is a buzz brand, renowned for its award-winning products, trend-led colour services and professional and consumer influencer tribe.
Loved by colourists worldwide, Redken’s liquid colour perfect pair Color Gels Lacquers and the Shades EQ Gloss deliver high impact colour with mirror-like glossy shine, it’s the hair colour that was made for social!
The multi-award-winning haircare range specialises in toning and extreme damage repair, giving exceptional colour care benefits and protein and moisture technology delivered to the root, core and tip.
discover the power
of liquid colour
of liquid colour
Shades EQ & Color Gels Lacquers are the perfect liquid match to create high impact colour results with mirror-like glossy shine.
The easy to apply liquid formulas will help you create trending colour melts, root shadows and blending techniques that your clients are asking for.
discover the power of liquid colour
Shades EQ & Color Gels Lacquers are the perfect liquid match to create high impact colour results with mirror-like glossy shine.
The easy to apply liquid formulas will help you create trending colour melts, root shadows and blending techniques that your clients are asking for.
discover the power of liquid colour
Shades EQ & Color Gels Lacquers are the perfect liquid match to create high impact colour results with mirror-like glossy shine.
The easy to apply liquid formulas will help you create trending colour melts, root shadows and blending techniques that your clients are asking for.
SHADES EQ: ICONIC GLOSS & TONER
Loved by colourists worldwide for its A-list results, Shades EQ takes hair colour and condition to the next level. The demi-permanent high shine liquid formula is perfect to gloss, refresh, tone, correct and add dimension with no lift.
MIRROR-LIKE GLOSSY SHINE
Shades EQ’s acidic pH helps deliver healthy, shiny hair with A-list
results. It’s like a lip-gloss for the hair!
Formulated
with wheat amino acids, Shades EQ is ultra conditioning - its hair
colour that thinks it’s a conditioner! Perfect for refreshing
sensitised lengths and ends (zones 2 and 3).
TONING TECHNIQUE PERFECTOR
The iconic gloss and toner loved by colorists worldwide for all hair types, with multi-benefits for every colour, every client, every technique.
STYLIST MUST HAVE
Perfect to gloss, tone, refresh, correct and add dimension in 20 minutes. With super results and an acidic pH for reliable even colour.
SHADES EQ: ICONIC GLOSS
& TONER
Loved by colourists worldwide for its A-list results, Shades EQ takes hair colour and condition to the next level. The demi-permanent high shine liquid formula is perfect to gloss, refresh, tone, correct and add dimension with no lift.
MIRROR-LIKE GLOSSY SHINE
Shades EQ’s acidic pH helps deliver healthy, shiny hair with A-list
results. It’s like a lip-gloss for the hair!
Formulated
with wheat amino acids, Shades EQ is ultra conditioning - its hair
colour that thinks it’s a conditioner! Perfect for refreshing
sensitised lengths and ends (zones 2 and 3).
TONING TECHNIQUE PERFECTOR
The iconic gloss and toner loved by colorists worldwide for all hair types, with multi-benefits for every colour, every client, every technique.
STYLIST MUST HAVE
Perfect to gloss, tone, refresh, correct and add dimension in 20 minutes. With super results and an acidic pH for reliable even colour.
SHADES EQ: ICONIC GLOSS
& TONER
Loved by colourists worldwide for its A-list results, Shades EQ takes hair colour and condition to the next level. The demi-permanent high shine liquid formula is perfect to gloss, refresh, tone, correct and add dimension with no lift.
MIRROR-LIKE GLOSSY SHINE
Shades EQ’s acidic pH helps deliver healthy, shiny hair with A-list
results. It’s like a lip-gloss for the hair!
Formulated
with wheat amino acids, Shades EQ is ultra conditioning - its hair
colour that thinks it’s a conditioner! Perfect for refreshing
sensitised lengths and ends (zones 2 and 3).
TONING TECHNIQUE PERFECTOR
The iconic gloss and toner loved by colorists worldwide for all hair types, with multi-benefits for every colour, every client, every technique.
STYLIST MUST HAVE
Perfect to gloss, tone, refresh, correct and add dimension in 20 minutes. With super results and an acidic pH for reliable even colour.
COLOR GELS LACQUERS: PERMANENT LIQUID COLOUR
Meet the perfect permanent pair to the iconic Shades EQ. Color Gels Lacquers delivers fade resistant rich colour with up to 100% grey coverage & mirror-like shine.
MODERN COLOUR RESULTS
The liquid formula is perfect to create trending colour melt and blending techniques with glossy shine. Achieve the perfect blend from root to ends, with over 20 1:1 colour matches with Shades EQ
HIGH IMPACT COLOUR
Up to 4 levels of lift & fade-resistant results with UV-stable, long-lasting dye technology. Advanced technology delivers up to 100% gray coverage with exceptional results from 6 grey coverage families.
LIQUID SHINE & CONDITION
Alkaline formula respects hair integrity for healthy hair with mirror-like shine just like the iconic Shades EQ
QUICK & EASY APPLICATION
Mix 1:1 for precision application from a bottle or brush. 20-45 minute development time.
COLOR GELS LACQUERS:
PERMANENT LIQUID COLOUR
Meet the perfect permanent pair to the iconic Shades EQ. Color Gels Lacquers delivers fade resistant rich colour with up to 100% grey coverage & mirror-like shine.
MODERN COLOUR RESULTS
The liquid formula is perfect to create trending colour melt and blending techniques with glossy shine. Achieve the perfect blend from root to ends, with over 20 1:1 colour matches with Shades EQ
HIGH IMPACT COLOUR
Up to 4 levels of lift & fade-resistant results with UV-stable, long-lasting dye technology. Advanced technology delivers up to 100% gray coverage with exceptional results from 6 grey coverage families.
LIQUID SHINE & CONDITION
Alkaline formula respects hair integrity for healthy hair with mirror-like shine just like the iconic Shades EQ
QUICK & EASY APPLICATION
Mix 1:1 for precision application from a bottle or brush. 20-45 minute development time.
COLOR GELS LACQUERS:
PERMANENT LIQUID COLOUR
Meet the perfect permanent pair to the iconic Shades EQ. Color Gels Lacquers delivers fade resistant rich colour with up to 100% grey coverage & mirror-like shine.
MODERN COLOUR RESULTS
The liquid formula is perfect to create trending colour melt and blending techniques with glossy shine. Achieve the perfect blend from root to ends, with over 20 1:1 colour matches with Shades EQ
HIGH IMPACT COLOUR
Up to 4 levels of lift & fade-resistant results with UV-stable, long-lasting dye technology. Advanced technology delivers up to 100% gray coverage with exceptional results from 6 grey coverage families.
LIQUID SHINE & CONDITION
Alkaline formula respects hair integrity for healthy hair with mirror-like shine just like the iconic Shades EQ
QUICK & EASY APPLICATION
Mix 1:1 for precision application from a bottle or brush. 20-45 minute development time.
GET #REDKENREADY
WITH LIQUID COLOUR
WITH LIQUID COLOUR
DISCOVER THE POWER OF
LIQUID COLOR
You’ve seen the hype on social, meet the perfect match to create instagrammable mirror-like glossy shine & the perfect blend.
GET #REDKENREADY
WITH LIQUID COLOUR
WITH LIQUID COLOUR
DISCOVER THE POWER OF
LIQUID COLOR
You’ve seen the hype on social, meet the perfect match to create instagrammable mirror-like glossy shine & the perfect blend.
GET #REDKENREADY
WITH LIQUID COLOUR
WITH LIQUID COLOUR
DISCOVER THE POWER OF
LIQUID COLOR
You’ve seen the hype on social, meet the perfect match to create instagrammable mirror-like glossy shine & the perfect blend.
Refresh and revive your clients’ colour with Redken’s iconic liquid perfect match!
Loved by colourists worldwide, Color Gels Lacquers and Shades EQ Gloss are the perfect pair to help you achieve the perfect blend, trending colour melts and root shadows that your clients are asking for. The easy to apply liquid formulas have over twenty 1:1 shades matches to refresh and revive your clients’ colour.
Applying colour in zones guarantees maximum results whilst minimising stress on the hair! It’s the hair colour that hair loves!
GET THE LOOK: BESPOKE BLEND
INCREDIBLE SHINE. 20 MINUTES ONLY
POWERED BY THE PERFECT PAIR COLOR GELS LACQUERS & SHADES EQ GLOSS
STARTING LEVEL: Previously coloured with existing balayage and natural level 5 regrowth
FORMULA 1: 60ml Color Gels Lacquers 6N Moroccan Sand + 60ml 10 Volume Pro-oxide Cream Developer
FORMULA 2: 30ml Shades EQ Gloss 07N Mirage + 30ml Shades EQ Gloss 07NA Pewter + 60ml Shades EQ Gloss to Gel Processing Solution
PRO TIP: Use Shades EQ to refresh hair that has been previously coloured with permanent colour for a-list colour & shine.
Refresh and revive your clients’ colour with Redken’s iconic liquid perfect match!
Loved by colourists worldwide, Color Gels Lacquers and Shades EQ Gloss are the perfect pair to help you achieve the perfect blend, trending colour melts and root shadows that your clients are asking for. The easy to apply liquid formulas have over twenty 1:1 shades matches to refresh and revive your clients’ colour.
Applying colour in zones guarantees maximum results whilst minimising stress on the hair! It’s the hair colour that hair loves!
GET THE LOOK: BESPOKE BLEND
INCREDIBLE SHINE. 20 MINUTES ONLY
POWERED BY THE PERFECT PAIR COLOR GELS LACQUERS & SHADES EQ GLOSS
STARTING LEVEL:Previously coloured with existing balayage and natural level 5 regrowth
FORMULA 1: 60ml Color Gels Lacquers 6N Brandy + 60ml 10 Volume Pro-oxide Cream Developer
FORMULA 2: 30ml Shades EQ Gloss 07N Mirage + 30ml Shades EQ Gloss 07NA Pewter + 60ml Shades EQ Gloss to Gel Processing Solution
PRO TIP: Use Shades EQ to refresh hair that has been previously coloured with permanent colour for a-list colour & shine.
Refresh and revive your clients’ colour with Redken’s iconic liquid perfect match!
Loved by colourists worldwide, Color Gels Lacquers and Shades EQ Gloss are the perfect pair to help you achieve the perfect blend, trending colour melts and root shadows that your clients are asking for. The easy to apply liquid formulas have over twenty 1:1 shades matches to refresh and revive your clients’ colour.
Applying colour in zones guarantees maximum results whilst minimising stress on the hair! It’s the hair colour that hair loves!
GET THE LOOK: BESPOKE BLEND
INCREDIBLE SHINE. 20 MINUTES ONLY
POWERED BY THE PERFECT PAIR COLOR GELS LACQUERS & SHADES EQ GLOSS
STARTING LEVEL: Previously coloured with existing balayage and natural level 5 regrowth
FORMULA 1: 60ml Color Gels Lacquers 6N Brandy + 60ml 10 Volume Pro-oxide Cream Developer
FORMULA 2: 30ml Shades EQ Gloss 07N Mirage + 30ml Shades EQ Gloss 07NA Pewter + 60ml Shades EQ Gloss to Gel Processing Solution
PRO TIP: Use Shades EQ to refresh hair that has been previously coloured with permanent colour for a-list colour & shine.
Ready to experience Redken?
TRY REDKEN HAIRCARE
Redken retail is a press, consumer and fashion favourite for a reason – delivering hair exactly what it needs the most: protein and moisture.
Redken will allow you to create beautiful results and the healthiest hair with products that are founded in science and prescribed by professionals.
Ready to experience Redken?
TRY REDKEN HAIRCARE
Redken retail is a press, consumer and fashion favourite for a reason – delivering hair exactly what it needs the most: protein and moisture.
Redken will allow you to create beautiful results and the healthiest hair with products that are founded in science and prescribed by professionals.
WHICH REDKEN HAIR CARE IS RIGHT FOR ME?
WHICH REDKEN HAIR CARE IS RIGHT FOR ME?
*Acidic Bonding Concentrate Pre-Treatment, Shampoo, Conditioner & Leave-In vs. undamaged hair. ** Acidic Bonding Concentrate Shampoo, Conditioner and Leave-In on bleached hair vs non-conditioning shampoo. ***When using the full Acidic Color Gloss system. ****Acidic Color Gloss Shampoo and Conditioner.style="margin: 30px 60px; text-align: center;"
Acidic Bonding Concentrate
What it does
Rebuilds internal bonds to deliver ultimate strength repair, intense conditioning, and colour fade protection. Helps future-proof hair against damage.
- Combats up to 1 year of visible damage in just one use*
- Leaves hair 11x smoother**
- Reduces breakage by up to 56%**
Who it’s for
Dry, damaged hair—even the most demanding hair types.
All Soft & All Soft Mega
What it does
Nourishes and softens dry, brittle hair to restore manageability, suppleness and shine. With hyaluronic acid, keratin and argan oil for luxurious softness.
- 15x smoother
- 15x easier to detangle
Who it’s for
Dry, brittle hair.
Acidic Color Gloss
What it does
Activates a glass-like shine and prevents colour fade. PH balanced formulas lock in moisture and seals the cuticle for vibrant, glossy colour.
- +76% glass-like shine***
- Locks in colour vibrancy and shine for up to 16 washes****
Who it’s for
Colour-treated hair.
Extreme
What it does
Strengthening and fortifying complex restores and repairs damaged hair. PH balanced with protein, amino acids and arginine helps reduce breakage and split ends.
Who it’s for
Damaged hair.
Volume Injection
What it does
Instantly thickens and lifts fine, flat hair. Filloxane penetrates and swells the cuticle to provide instant body and lightweight volume with a polished, silky finish.
Who it’s for
Fine or flat hair.
Frizz Dismiss
What it does
Smoothing formulas tames frizz and provides all day humidity protection. Babassu oil and smoothing complex moisturises and detangles for a sleek, polished finish.
Who it’s for
Frizzy, unruly hair.
Acidic Grow Full
What it does
Pro-strength system for instantly fuller, thicker-looking hair. Azelaic acid and strength complex fortifies fragile hair to reduce breakage while promoting a healthy scalp.
Who it’s for
Fragile, flat, or thinning hair.
Acidic Bonding Curls
What it does
Builds bonds and repairs curl strength from the inside. Silicone-free system with citric acid improves elasticity and manageability for bounce and definition.
Who it’s for
Damaged or processed curly or coily hair.
Ready to experience Redken Hair Care?
GET STYLING
THAT LEAVES AN IMPACT
- • Create done styles - sleek, polished, glossy
- • Create undone styles - natural, effortless, low maintenance
- • Pick your hold - light, medium and strong
Ready to experience
Redken Hair Care?
Redken Hair Care?
GET STYLING
THAT LEAVES AN IMPACT
- • Create done styles - sleek, polished, glossy
- • Create undone styles - natural, effortless, low maintenance
- • Pick your hold - light, medium and strong
Browse our full Redken range