Redken is a brand loved and trusted by hair
professionals and beauty press. Its scientific hair care prescriptions and iconic Shades
EQ deliver powerful transformations that preserve the health of the hair for
professionals and their clients around the world.
WHY CHOOSE REDKEN?
WHY CHOOSE REDKEN?
Founded upon principles of pH science and protein technology, Redken has been a pioneer in professional product innovation since its inception in the 1960s. Captivating generations of fans through fashion, inspiration and innovation, Redken is a buzz brand, renowned for its award-winning products, trend-led colour services and professional and consumer influencer tribe.
Loved by colourists worldwide, Redken’s liquid colour perfect pair Color Gels Lacquers and the Shades EQ Gloss deliver high impact colour with mirror-like glossy shine, it’s the hair colour that was made for social!
The multi-award-winning haircare range specialises in toning and extreme damage repair, giving exceptional colour care benefits and protein and moisture technology delivered to the root, core and tip.
discover the power
of liquid colour
of liquid colour
Shades EQ & Color Gels Lacquers are the perfect liquid match to create high impact colour results with mirror-like glossy shine.
The easy to apply liquid formulas will help you create trending colour melts, root shadows and blending techniques that your clients are asking for.
discover the power of liquid colour
Shades EQ & Color Gels Lacquers are the perfect liquid match to create high impact colour results with mirror-like glossy shine.
The easy to apply liquid formulas will help you create trending colour melts, root shadows and blending techniques that your clients are asking for.
discover the power of liquid colour
Shades EQ & Color Gels Lacquers are the perfect liquid match to create high impact colour results with mirror-like glossy shine.
The easy to apply liquid formulas will help you create trending colour melts, root shadows and blending techniques that your clients are asking for.
SHADES EQ: ICONIC GLOSS & TONER
Loved by colourists worldwide for its A-list results, Shades EQ takes hair colour and condition to the next level. The demi-permanent high shine liquid formula is perfect to gloss, refresh, tone, correct and add dimension with no lift.
MIRROR-LIKE GLOSSY SHINE
Shades EQ’s acidic pH helps deliver healthy, shiny hair with A-list results. It’s like a
lip-gloss for the hair!
Formulated with wheat amino acids, Shades EQ is ultra
conditioning - its hair colour that thinks it’s a conditioner! Perfect for refreshing sensitised
lengths and ends (zones 2 and 3).
TONING TECHNIQUE PERFECTOR
The iconic gloss and toner loved by colorists worldwide for all hair types, with multi-benefits for every colour, every client, every technique.
STYLIST MUST HAVE
Perfect to gloss, tone, refresh, correct and add dimension in 20 minutes. With super results and an acidic pH for reliable even colour.
SHADES EQ: ICONIC GLOSS
& TONER
Loved by colourists worldwide for its A-list results, Shades EQ takes hair colour and condition to the next level. The demi-permanent high shine liquid formula is perfect to gloss, refresh, tone, correct and add dimension with no lift.
MIRROR-LIKE GLOSSY SHINE
Shades EQ’s acidic pH helps deliver healthy, shiny hair with A-list results. It’s like a
lip-gloss for the hair!
Formulated with wheat amino acids, Shades EQ is ultra
conditioning - its hair colour that thinks it’s a conditioner! Perfect for refreshing sensitised
lengths and ends (zones 2 and 3).
TONING TECHNIQUE PERFECTOR
The iconic gloss and toner loved by colorists worldwide for all hair types, with multi-benefits for every colour, every client, every technique.
STYLIST MUST HAVE
Perfect to gloss, tone, refresh, correct and add dimension in 20 minutes. With super results and an acidic pH for reliable even colour.
SHADES EQ: ICONIC GLOSS
& TONER
Loved by colourists worldwide for its A-list results, Shades EQ takes hair colour and condition to the next level. The demi-permanent high shine liquid formula is perfect to gloss, refresh, tone, correct and add dimension with no lift.
MIRROR-LIKE GLOSSY SHINE
Shades EQ’s acidic pH helps deliver healthy, shiny hair with A-list results. It’s like a
lip-gloss for the hair!
Formulated with wheat amino acids, Shades EQ is ultra
conditioning - its hair colour that thinks it’s a conditioner! Perfect for refreshing sensitised
lengths and ends (zones 2 and 3).
TONING TECHNIQUE PERFECTOR
The iconic gloss and toner loved by colorists worldwide for all hair types, with multi-benefits for every colour, every client, every technique.
STYLIST MUST HAVE
Perfect to gloss, tone, refresh, correct and add dimension in 20 minutes. With super results and an acidic pH for reliable even colour.
COLOR GELS LACQUERS: PERMANENT LIQUID COLOUR
Meet the perfect permanent pair to the iconic Shades EQ. Color Gels Lacquers delivers fade resistant rich colour with up to 100% grey coverage & mirror-like shine.
MODERN COLOUR RESULTS
The liquid formula is perfect to create trending colour melt and blending techniques with glossy shine. Achieve the perfect blend from root to ends, with over 20 1:1 colour matches with Shades EQ
HIGH IMPACT COLOUR
Up to 4 levels of lift & fade-resistant results with UV-stable, long-lasting dye technology. Advanced technology delivers up to 100% gray coverage with exceptional results from 6 grey coverage families.
LIQUID SHINE & CONDITION
Alkaline formula respects hair integrity for healthy hair with mirror-like shine just like the iconic Shades EQ
QUICK & EASY APPLICATION
Mix 1:1 for precision application from a bottle or brush. 20-45 minute development time.
COLOR GELS LACQUERS:
PERMANENT LIQUID COLOUR
Meet the perfect permanent pair to the iconic Shades EQ. Color Gels Lacquers delivers fade resistant rich colour with up to 100% grey coverage & mirror-like shine.
MODERN COLOUR RESULTS
The liquid formula is perfect to create trending colour melt and blending techniques with glossy shine. Achieve the perfect blend from root to ends, with over 20 1:1 colour matches with Shades EQ
HIGH IMPACT COLOUR
Up to 4 levels of lift & fade-resistant results with UV-stable, long-lasting dye technology. Advanced technology delivers up to 100% gray coverage with exceptional results from 6 grey coverage families.
LIQUID SHINE & CONDITION
Alkaline formula respects hair integrity for healthy hair with mirror-like shine just like the iconic Shades EQ
QUICK & EASY APPLICATION
Mix 1:1 for precision application from a bottle or brush. 20-45 minute development time.
COLOR GELS LACQUERS:
PERMANENT LIQUID COLOUR
Meet the perfect permanent pair to the iconic Shades EQ. Color Gels Lacquers delivers fade resistant rich colour with up to 100% grey coverage & mirror-like shine.
MODERN COLOUR RESULTS
The liquid formula is perfect to create trending colour melt and blending techniques with glossy shine. Achieve the perfect blend from root to ends, with over 20 1:1 colour matches with Shades EQ
HIGH IMPACT COLOUR
Up to 4 levels of lift & fade-resistant results with UV-stable, long-lasting dye technology. Advanced technology delivers up to 100% gray coverage with exceptional results from 6 grey coverage families.
LIQUID SHINE & CONDITION
Alkaline formula respects hair integrity for healthy hair with mirror-like shine just like the iconic Shades EQ
QUICK & EASY APPLICATION
Mix 1:1 for precision application from a bottle or brush. 20-45 minute development time.
GET #REDKENREADY
WITH LIQUID COLOUR
WITH LIQUID COLOUR
DISCOVER THE POWER OF
LIQUID COLOR
You’ve seen the hype on social, meet the perfect match to create instagrammable mirror-like glossy shine & the perfect blend.
GET #REDKENREADY
WITH LIQUID COLOUR
WITH LIQUID COLOUR
DISCOVER THE POWER OF
LIQUID COLOR
You’ve seen the hype on social, meet the perfect match to create instagrammable mirror-like glossy shine & the perfect blend.
GET #REDKENREADY
WITH LIQUID COLOUR
WITH LIQUID COLOUR
DISCOVER THE POWER OF
LIQUID COLOR
You’ve seen the hype on social, meet the perfect match to create instagrammable mirror-like glossy shine & the perfect blend.
Refresh and revive your clients’ colour with Redken’s iconic liquid perfect match!
Loved by colourists worldwide, Color Gels Lacquersand Shades EQ Gloss are the perfect pair to help you achieve the perfect blend, trending colour melts and root shadows that your clients are asking for. The easy to apply liquid formulas have over twenty 1:1 shades matches to refresh and revive your clients’ colour.
Applying colour in zones guarantees maximum results whilst minimising stress on the hair! It’s the hair colour that hair loves!
GET THE LOOK: BESPOKE BLEND
INCREDIBLE SHINE. 20 MINUTES ONLY
POWERED BY THE PERFECT PAIR COLOR GELS LACQUERS & SHADES EQ GLOSS
STARTING LEVEL: Previously coloured with existing balayage and natural level 5 regrowth
FORMULA 1: 60ml Color Gels Lacquers 6N Brandy + 60ml 10 Volume Pro-oxide Cream Developer
FORMULA 2:30ml Shades EQ Gloss 07N Mirage + 30ml Shades EQ Gloss 07NA Pewter + 60ml Shades EQ Gloss to Gel Processing Solution
PRO TIP: Use Shades EQ to refresh hair that has been previously coloured with permanent colour for a-list colour & shine.
Refresh and revive your clients’ colour with Redken’s iconic liquid perfect match!
Loved by colourists worldwide, Color Gels Lacquers and Shades EQ Glossare the perfect pair to help you achieve the perfect blend, trending colour melts and root shadows that your clients are asking for. The easy to apply liquid formulas have over twenty 1:1 shades matches to refresh and revive your clients’ colour.
Applying colour in zones guarantees maximum results whilst minimising stress on the hair! It’s the hair colour that hair loves!
GET THE LOOK: BESPOKE BLEND
INCREDIBLE SHINE. 20 MINUTES ONLY
POWERED BY THE PERFECT PAIR COLOR GELS LACQUERS & SHADES EQ GLOSS
STARTING LEVEL:Previously coloured with existing balayage and natural level 5 regrowth
FORMULA 1: 60ml Color Gels Lacquers 6N Brandy + 60ml 10 Volume Pro-oxide Cream Developer
FORMULA 2: 30ml Shades EQ Gloss 07N Mirage + 30ml Shades EQ Gloss 07NA Pewter + 60ml Shades EQ Gloss to Gel Processing Solution
PRO TIP: Use Shades EQ to refresh hair that has been previously coloured with permanent colour for a-list colour & shine.
Refresh and revive your clients’ colour with Redken’s iconic liquid perfect match!
Loved by colourists worldwide, Color Gels Lacquers and Shades EQ Gloss are the perfect pair to help you achieve the perfect blend, trending colour melts and root shadows that your clients are asking for. The easy to apply liquid formulas have over twenty 1:1 shades matches to refresh and revive your clients’ colour.
Applying colour in zones guarantees maximum results whilst minimising stress on the hair! It’s the hair colour that hair loves!
GET THE LOOK: BESPOKE BLEND
INCREDIBLE SHINE. 20 MINUTES ONLY
POWERED BY THE PERFECT PAIR COLOR GELS LACQUERS & SHADES EQ GLOSS
STARTING LEVEL: Previously coloured with existing balayage and natural level 5 regrowth
FORMULA 1: 60ml Color Gels Lacquers 6N Brandy + 60ml 10 Volume Pro-oxide Cream Developer
FORMULA 2: 30ml Shades EQ Gloss 07N Mirage + 30ml Shades EQ Gloss 07NA Pewter + 60ml Shades EQ Gloss to Gel Processing Solution
PRO TIP: Use Shades EQ to refresh hair that has been previously coloured with permanent colour for a-list colour & shine.
Ready to experience Redken?
TRY REDKEN HAIRCARE
Redken retail is a press, consumer and fashion favourite for a reason – delivering hair exactly what it needs the most: protein and moisture.
Redken will allow you to create beautiful results and the healthiest hair with products that are founded in science and prescribed by professionals.
Ready to experience Redken?
TRY REDKEN HAIRCARE
Redken retail is a press, consumer and fashion favourite for a reason – delivering hair exactly what it needs the most: protein and moisture.
Redken will allow you to create beautiful results and the healthiest hair with products that are founded in science and prescribed by professionals.
INTRODUCING TONING-CARE
INTRODUCING TONING-CARE
Help your clients maintain their tone at home with our expert range of colour extend, colour-depositing, Toning-Care.
COLOR EXTEND BLONDAGE
FOR BLONDE HAIR
Hair prone to brassy, yellow undertones
WITH PURPLE PIGMENT
Strengthens, tones and
brightens for a stronger, brighter blonde.*
COLOR EXTEND BROWNLIGHTS
FOR BRUNETTE HAIR
Hair prone to brassy, orange
undertones
WITH BLUE PIGMENT
Neutralizes orange
undertones and prolongs cool brunette tones.
*After using system twice a week for two weeks. System vs non-conditioning shampoo
WHICH REDKEN HAIR CARE IS RIGHT FOR ME?
WHICH REDKEN HAIR CARE IS RIGHT FOR ME?
FRIZZ DISMISS
Featuring frizz control, humidity protection and smoothing for all hair types. With sustainably sourced Babassu Oil, Frizz Dismissnourishes, softens and conditions hair providing frizz protection come rain or shine.
ALL SOFT
Hair softening system with argan oil, provides gentle cleansing and leaves hair soft, manageable and shiny.
ALL-SOFT MEGA
All Soft Mega with the Superfood-Nutri-Complex delivers intense nourishment and instant replenishment to severely dry, coarse hair.
CURVACEOUS
Formulated with Curl Memory Complex. The Curvaceous system strengthens, moisturizes and reactivates shape for increased manageability, definition and amazing shine.
EXTREME
Gently cleanses and fortifies weakened and damaged hair to help prevent breakage and split ends and leaving hair feeling protected with healthy looking shine.
VOLUME INJECTION
Delivers a volume-boosting blend of filloxane and softening polymers to create brilliant root lift and body.
ACIDIC BONDING CONCENTRATE
A culmination of over 60 years in innovation and state-of-the-art science, the Acidic Bonding Concentrate is Redken’s most powerful repair and protect hair care system yet. Perfect on the most demanding of hair types, all products from this bespoke collection are infused with Redken’s pioneering Bonding Care Complex. In a single wash, its moisturising formula will reinforce weakened bonds, prevent colour fading, reduce split ends, and so much more. How can we prove Acidic Bonding Concentrate’s effectiveness for your salon? All of the products from the collection have been rigorously tested by Redken’s most trusted collaborators: professional hairdressers. Giving you the power to unleash the latest breakthrough in hair care, Acidic Bonding Concentrate’s must-have system will do more than repair your client’s hair. It will transform it.
SHOP NOW
ACIDIC BONDING CONCENTRATE
A culmination of over 60 years in innovation and state-of-the-art science, the Acidic Bonding Concentrate is Redken’s most powerful repair and protect hair care system yet. Perfect on the most demanding of hair types, all products from this bespoke collection are infused with Redken’s pioneering Bonding Care Complex. In a single wash, its moisturising formula will reinforce weakened bonds, prevent colour fading, reduce split ends, and so much more. How can we prove Acidic Bonding Concentrate’s effectiveness for your salon? All of the products from the collection have been rigorously tested by Redken’s most trusted collaborators: professional hairdressers. Giving you the power to unleash the latest breakthrough in hair care, Acidic Bonding Concentrate’s must-have system will do more than repair your client’s hair. It will transform it.
SHOP NOWACIDIC BONDING CONCENTRATE
A culmination of over 60 years in innovation and state-of-the-art science, the Acidic Bonding Concentrate is Redken’s most powerful repair and protect hair care system yet. Perfect on the most demanding of hair types, all products from this bespoke collection are infused with Redken’s pioneering Bonding Care Complex. In a single wash, its moisturising formula will reinforce weakened bonds, prevent colour fading, reduce split ends, and so much more. How can we prove Acidic Bonding Concentrate’s effectiveness for your salon? All of the products from the collection have been rigorously tested by Redken’s most trusted collaborators: professional hairdressers. Giving you the power to unleash the latest breakthrough in hair care, Acidic Bonding Concentrate’s must-have system will do more than repair your client’s hair. It will transform it.
SHOP NOWHow to use Redken Acidic Bonding Concentrate:
Step One
Using Redken’s formula (protein + moisture + acidic pH=healthy hair), diagnose your client’s hair needs for protein and/or moisture.
Step Two
With your results, create the following custom mix for your client depending on their hair issue:
•
Damage: Up to 15ml Acidic Protein Amino Concentrate
• Dryness: Up to 15ml Acidic Moisture Concentrate
• Damage & Dryness: 1 layer of Acidic Protein Amino Concentrate up to 15ml + 1 layer of Acidic
Moisture Concentrate up to 15ml
Once you’ve created your mixture, apply all over your client’s
hair and leave in for five minutes. Do not rinse.
Step Three
Apply 10-15 pumps of the Acidic pH Sealer on your hand and massage all over your client’s hair. Leave in for one minute and rinse. Proceed to dry and style as desired.
ACIDIC COLOR GLOSS
Level up your colour-care with +76% glass-like shine using the Acidic Color Gloss regimen. Inspired by Redken’s iconic Shades EQ, the Acidic Color Gloss hair care range extends and maintains the life and vibrancy of professional permanent colour, glosses and toners. The special blend of amino acids and conditioning agents deposit glossing molecules to the hair for an intense, glass-like shine. The acidic pH re-strengthens hair to bring it back to its healthiest pH (pH 4.5-5.5) while sealing the cuticle to lock-in and protect colour from dulling agents such as pollution and heat. This salon professional hair care system is best for colour-treated hair lacking shine and vibrancy.
SHOP NOWHow to use Redken Acidic Color Gloss:
Step One
Apply Acidic Color Gloss Shampoo to wet hair. Lather. Rinse.
Step Two
Weekly, apply Activated Glass Gloss Treatment on mid-lengths to ends. Leave on for 5 minutes. Do not rinse.
Step Three
Apply Acidic Color Gloss Conditioner over gloss treatment. Rinse.
Step Four
Spray Acidic Color Gloss Heat Protection Leave-In Treatment on damp hair and style.
Ready to experience Redken Hair Care?
GET STYLING
THAT LEAVES AN IMPACT
- • Create done styles - sleek, polished, glossy
- • Create undone styles - natural, effortless, low maintenance
- • Pick your hold - light, medium and strong
REDKEN BREWS
NYC CRAFTED. BARBER INSPIRED.
Redken Brews blends barber expertise with NYC edge to deliver a complete grooming experience for every man
- • Award winning Stylers for endless look potential
- • Haircare formulations that address men ’s top hair concerns
- • Skin solutions for shavers and non-shavers
Ready to experience
Redken Hair Care?
Redken Hair Care?
GET STYLING
THAT LEAVES AN IMPACT
- • Create done styles - sleek, polished, glossy
- • Create undone styles - natural, effortless, low maintenance
- • Pick your hold - light, medium and strong
REDKEN BREWS
NYC CRAFTED. BARBER INSPIRED.
Redken Brews blends barber expertise with NYC edge to deliver a complete grooming experience for every man
- • Award winning Stylers for endless look potential
- • Haircare formulations that address men ’s top hair concerns
- • Skin solutions for shavers and non-shavers
Browse our range of
Redken styling products
Redken styling products