Discover Pureology Hair Care
Founded in California, Pureology was the first colour care brand that refused to sacrifice purity for performance. Pioneers of the purest, most gentle formulas, Pureology's shampoos, conditioners and treatments are all sulphate-free, vegan friendly, and deliver superior colour protection for every hair type. With their luxuriously creamy lather and signature aromatherapy fragrances, Pureology's dual-benefit formulas give an indulgent experience while actively protecting each precious hair strand.
Explore the Pureology Collections
Hydrate
Enriched with natural oils, Pureology Hydrate delivers intense moisture and supple softness to dry, colour-treated hair. The ultra-nourishing formulas shield against damage, seal in colour, and smooth even the thirstiest strands from root to tip. For a lighter alternative, discover the Pureology Hydrate Sheer range, perfect for fine hair.
Strength Cure
Defy damage with decadence. Pureology Strength Cure targets chemical and environmental damage to help fortify, repair and prevent damage for 2x stronger hair.* For blonde hair, discover Pureology Strength Cure Blonde, a purple toning system to strengthen, restore and fight brassiness.
*Instrumental test vs non-conditioning shampoo.
Color Fanatic
Prime, restore, protect and perfect your clients' hair with Pureology Color Fanatic. Get smooth, reflective stands for up to 8 washes with Top Coat + Tone; a high-gloss series to restore colour vibrancy and shine. For multi-tasking solutions, discover the Color Fanatic Leave-In Treatment and Conditioning Mask to protect and perfect all hair types with 21 benefits.
Nanoworks Gold
Dive into Pureology's most indulgent ritual with Nanoworks Gold. Enriched with Golden Marula Oil and Keravis, the super-rich, luxurious formulas instantly transform very dry, dull, lacklustre hair to bring it back to its golden era. Hair is revived, shiny and hydrated, with an alluring aromatherapy blend of Dewy Pear, Ylang Ylang and Golden Amber.
Pure Volume
Lift hair as high as the waves in La Jolla with Pureology Pure Volume. Formulated with Wheat Protein and Eucalyptus Extract, these lightweight formulas add body, fullness and movement to fine, flat hair without weighing it down. Build-up is clarified at the scalp to leave hair feeling fresh with the irresistible fragrance of Pink Grapefruit, Wild Rose and Cedarwood.
Smooth Perfection
Maintain sleek, defined styles, no matter the weather with Pureology Smooth Perfection. These frizz-fighting formulas are perfect for achieving sleek, reflective results on straight hair and a defined curl pattern on textured hair. A blend of Camellia and Shea Butter nourishes hair with the warm, rich scent of Cocoa and Marshmallow Accord.
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Why choose Pureology?
- ZEROSULPHATE®
All Pureology products are sulphate free for a gentle cleanse while protecting your clients' colour. -
Vegan Formulas*
All Pureology products are made without animal products or by-products, and are never tested on animals. -
Concentrated Formulas
Only a ten pence coin amount (the same size as the logo on the lid of the bottle) is needed for each wash which means better value for you and good news for the environment. You can expect up to 80 washes from a retail sized shampoo, and up to 300 washes from the backwash size. -
Mineral Oil Free + Paraben Free**
All Pureology Shampoo and Conditioner formulas are mineral oil free and paraben free. -
AntiFade Complex®
Every Pureology formula contains their patented AntiFade Complex® with antioxidants and UVA/UVB sunscreens to protect colour vibrancy unlike anything else. Sunflower Seed, UV filter and Vitamin E fight colour-depleting environmental effects while helping to ensure a lasting shine. -
Decadent textures. Captivating fragrances. Rich, creamy lather.
Pureology's signature aromatherapy fragrances are designed to take you on a unique sensorial journey. Using the finest ingredients sourced from nature, Pureology gives every user an indulgent experience, turning your salon into a luxurious, spa-like retreat. -
Dual-Benefit Formulas for All Hair Types
Fed up of choosing between colour care and everything else? Pureology's dual-benefit formulas deliver superior colour protection as well as whatever else the hair needs, whether that's moisture, strength, volume or smoothness. -
95% Post-Consumer Recycled Materials***
All Pureology Shampoo and Conditioner bottles (excluding cap) are created with 95% post-consumer recycled materials.
*Every Pureology formula is made without animal by-products. Pureology never tests on animals.
**In Pureology Shampoos and Conditioners.
***The Shampoo and Conditioner bottles, excluding cap, are created with 95% post-consumer recycled materials.
Frequently asked questions
All Pureology products are made with vegan formulas without animal derived products or by-products. Pureology never tests on animals.
All Pureology products are sulphate free to allow for a gentle cleanse. Sulphates are a type of surfactant which may strip colour vibrancy. Some Pureology products contain surfactants, however these are not sulphates and provide superior colour preservation.
Pureology products are suitable for all types and textures of colour-treated hair. Pureology's AntiFade Complex and gentle ingredient blend ensures that coloured hair stays vibrant for lasting colour payoff. Pureology products are also suitable for non-colour treated hair with ranges tailored to target a wide range of hair concerns.
Pureology products are highly concentrated and made to last. A little goes a long way. Only a ten pence coin sized amount is needed for each wash to produce a rich, creamy lather. You can expect a 266ml shampoo to last up to 80 washes, and a 1 litre bottle to last up to 300 washes.
Colour care without compromise is the power of Pureology. With concentrated formulas and extra creamy lathers, each Pureology range is tailored to target the most common hair concerns while delivering superior colour protection.
The iconic Hydrate range is best suited to dry hair. The ultra-nourishing formulas shield against damage, seal in vibrant colour and smooth even the thirstiest strands from root to tip to restore moisture and suppleness. For fine, dry hair, try Hydrate Sheer for a lighter cleanse.
For damaged, colour-treated hair, reach for Strength Cure. The protein infused, fortifying formulas target and help to repair damage for 2x stronger strands and a luscious, nourished feel.* For damaged blonde hair, the Strength Cure Blonde range includes a purple shampoo and conditioner to neutralize brassiness whilst repairing strength.
*Instrumental test. Strength Cure Shampoo and Conditioner vs non-conditioning shampoo.
Instantly revive, renew and restore dull, tired looking hair with Nanoworks Gold. The super-rich, luxurious formulas transform lacklustre hair for 4x smoother strands.* Golden Marula Oil helps to keep hair soft and moisturised with protein Keravis for added strength.
*Instrumental test. Nanoworks Gold Shampoo and Conditioner vs non-conditioning shampoo.
For multi-benefit solutions, the award-winning Color Fanatic Multi-Tasking Spray and Conditioning Mask both deliver 21 benefits to restore, perfect and protect all hair types.
Lift and restore bounce to fine, flat hair with Pure Volume. These lightweight formulas weightlessly add volume, movement and fullness for supremely soft hair that flows freely.
For dehydrated, frizz-prone hair, Smooth Perfection instantly smooths and reduces frizz with a lustrous shine for sleek, reflective results on straight hair and a defined curl pattern on curly hair.
Each Pureology range is designed to target a specific hair concern while offering superior colour protection. Whether you're looking to repair hair breakage, replenish dry hair, smooth frizz or add volume, there is a Pureology range for you! A perfect choice for conscious clients, all Pureology products are vegan friendly and sulphate free.