Paul Mitchell Color XG Permanent Hair Colour High Lift - 12/1 Ash 90ml

<ul><li>100% vegan permanent hair colour cream that offers the perfect fusion of coverage, reliability and healthy-looking shine.</li><li>Pure XG Protection System with cottonseed oil and rice milk leaves hair shiny and healthy-looking.</li><li>DyeSmart® System ensures maximum colour penetration, greater longevity and brilliant vibrancy.</li><li>A matching demi-permanent cream colour, Crema XG®, is now available to seamlessly pair with Color XG® to refresh ends, lowlight, tone and more.</li><li>Vegan, paraben free, gluten free, nut free formula.</li></ul>

<ul><li>Micro colour pigment for better penetration</li> <li>Up to 100% grey coverage and long lasting colour</li><li>Gentle formula with natural olive oil, plant leaf extracts & wheat proteins</li> <li>52 Natural and Reflex shades</li> <li>Improved shade performance within the red & copper shades range giving more vibrant results</li></ul>

<ul><li>Moisturising demi-permanent hair colour for tone-on-tone colouration</li><li>Revolutionary Moisture Protecting Complex delivers up to 100% more shine*</li><li>Versatile liquid formula that can turn into a gel or cream consistency for more service options</li><li>Simple 1:1 mixing ratio with Igora Vibrance Activator Lotion or Gel</li><li>Perfectly shade matched with Igora Royal Permanent Hair Colour</il></ul>

<ul><li>Demi-permanent colour cream for uncompromised vibrancy and shine</li> <li>Beautifully fades over 28 washes with soft regrowth</li> <li>Gentle formula, ideal for those who change their tone frequently</li> <li>Built-in Metal Purifier for true-to-tone colour results no matter the hair condition</li> <li>Vegan formula with up to 85% naturally derived ingredients, free from ammonia, silicones and mineral oil</li> <li>Enables quick transformations for rich, intense colour results in a 15-20 minute development time</li></ul>