• Offer
    Exclusive
    £3.80
    ex VAT
    BUY 6 FOR £16 | BUY 12 FOR £27
    <ul><li>Oxycream for hair colouring and bleaching</li><li>Suitable for all tints and powder bleaches</li><li>Non-drip application</li><li>Available in a range of volumes</li></ul>
  • Offer
    £25.00
    ex VAT
    BUY 1 GET 1 HALF PRICE
    <ul><li>Integrated Anti-Metal Bond Protection Technology protects the hair bonds during processing for minimised hair breakage</li><li>No bonding additives or anti-metal treatments needed</li><li>Up to 9 levels of lift</li><li>Anti-yellow agents to counteract warm undertones for advanced neutralisation</li><li>Suitable for all techniques and hair bases</li></ul>
  • Offer
    Exclusive
    £11.09
    ex VAT
    BUY 4 FOR £30
    <ul><li>Classic Blue Bleach Powder</li><li>Can be used for all off-the-scalp bleaching techniques</li><li>Gently maintains hair condition</li></ul>
  • Offer
    £34.25
    ex VAT
    BUY 1 GET 1 HALF PRICE
    <ul><li>Tri-lightening technology</li><li>Effective anti-yellow molecules</li><li>Up to 7 levels of lift</li><li>Highly flexible</li><li>For Professional Use Only</li></ul>
  • Offer
    £23.60
    ex VAT
    BUY 1 GET 1 HALF PRICE
    <ul><li>Multi-blonde results</li><li>Up to 9 levels of lift</li><li>Dust free</li><li>Anti-yellow molecules</li><li>Suitable for all lightening techniques</li></ul>
  • Offer
    New
    £16.95
    ex VAT
    BUY 1 GET 1 HALF PRICE
    <ul><li>Up to 8 levels of lift</li><li>Perfect for global, enclosed highlights and freehand lightening techniques including open-air</li><li>Formulated as a low votality texture</li><li>Enriched with pro-keratin</li><li>Suitable for all hair types</li></ul>
  • Offer
    £10.99
    ex VAT
    BUY 1 GET 1 HALF PRICE
    <ul><li>Neutralise in 5 minutes – Deliver express blonde-toning services</li><li>Quick and easy application and only 5 minutes development time</li><li>Pre-mixed with plex for up to 90% less hair breakage*</li><li>Low ammonia, Vegan formula</li></ul>
  • Offer
    £27.45
    ex VAT
    BUY 1 GET 1 HALF PRICE
    <ul><li>Go blonder than ever before with Blond Studio 9! </li><li>Delivers up to 9 levels of lift and optimal neutralization, helping you to achieve up to 9 levels quicker with lower volume developers </li><li>Enriched with Olicare Complex™ to improve the cosmeticity of the hair </li><li>Suitable for all lightening techniques </li><li>Formulated to be used exclusively with the Blond Studio 9 Oil Developers </li></ul>
  • Offer
    £2.10
    ex VAT
    BUY 1 GET 1 HALF PRICE
    <ul><li>Single use sachet of Blondor Multi Blonde Powder from Wella Professionals</li><li>Multi-blonde results</li><li>Dust free</li><li>Up to seven levels of lift</li><li>Anti-yellow molecules</li></ul>
  • Offer
    £11.95
    ex VAT
    BUY 1 GET 1 HALF PRICE
    <ul><li>Cool blonde in just 10 Seconds</li><li>Instantly neutralises yellow/copper tones</li><li>Ideal for blonde, bleached or grey hair</li><li>With violet pigment</li><li>For professional use</li></ul>
  • Offer
    Exclusive
    £13.15
    ex VAT
    BUY 1 GET 1 HALF PRICE
    <ul><li>Special Bleach Powder, suitable for multiple bleaching techniques</li><li>Lightens up to 7 levels for reliably clear, cool results</li><li>Leaves the hair look luminous with shine</li><li>Compact, dust-free powder consistency</li></ul>
  • Offer
    Exclusive
    £11.09
    ex VAT
    BUY 4 FOR £30
    <ul><li>White Powder Bleach</li><li>Non-drying, non-flaking, dust-free</li><li>For all off-the-scalp bleaching techniques</li><li>Fast, extra-light results</li><li>Gently maintains hair condition</li></ul>
  • Offer
    £13.40
    ex VAT
    BUY 1 GET 1 HALF PRICE
    <ul><li>Blondor Soft Blonde Cream Bleach from Wella Professionals</li><li>Up to seven levels of lift</li><li>Vivid blonde results</li><li>With protecting lipids</li><li>For all applications and techniques</li></ul>
  • Offer
    Exclusive
    £19.95
    ex VAT
    BUY 2 GET A FREE DEVELOPER
    <ul><li>Versatile formula for precise and global application techniques</li><li>Delivers superior conditioning during the lifting process</li><li>Protective crème base soothes the scalp and reduces sensitivity</li><li>Moisturising agents for optimal protection during and after the lifting process</li><li>Formulated by Guy Tang</li></ul>
  • Offer
    £18.90
    ex VAT
    BUY 1 GET 1 HALF PRICE
    <ul><li>High performance, fast-acting lightening powder lifts up to 8 levels</li><li>Enriched with Pro Keratin</li><li>Suitable for all hair types and lightening techniques</li><li>Low odour technology</li><li>Unique creamy texture ensures optimal adherance</li></ul>
  • Offer
    £12.00
    ex VAT
    BUY 1 GET 1 HALF PRICE
    <ul><li>Conditioning cream oxydant designed for exclusive use with Platinium pastes.</li><li>Specifically formulated to optimise the luxury Platinium lightening pastes from L'Oréal Professionnel.</li><li>The smooth, creamy mixture allows for easy application and creates beautiful blonde results.</li><li>Three strength levels to choose from and varying development times </li><li>The colourist can create a colour service that is completely tailored to the client from natural looking subtle, sun-kissed effect tones to bright, luminous blonde.</li></ul>
  • Offer
    New
    £19.00
    ex VAT
    BUY 1 GET 1 HALF PRICE
    <ul><li>Up to 9+ levels of lifts</li><li>Suitable for all hair bases</li><li>Dust-free formula</li><li>Reduces hair breakage by up to 90%</li><li>Easy to mix, to apply and to rinse off</li></ul>
  • Offer
    £25.00
    ex VAT
    BUY 1 GET 1 HALF PRICE
    <ul><li>Integrated Anti-Metal Bond Protection Technology protects the hair bonds during processing for minimised hair breakage</li><li>No bonding additives or anti-metal treatments needed</li><li>Up to 7 levels of lift for hair bases 3 to 8</li><li>Swell-Control formula allows utmost precision for cleaner colour results</li></ul>
  • Offer
    Exclusive
    £12.39
    ex VAT
    BUY 2 GET A FREE DEVELOPER
    <ul><li>6V developer to be used in conjunction with #Mydentity Demi-Permanent shades</li><li>Specially formulated with my favourite lavender fragrance for all your #mydentity hair colour needs</li></ul>
  • Offer
    £37.15
    ex VAT
    BUY 1 GET 1 HALF PRICE
    <ul><li>MT8 with Bonder Inside, allows you to lighten and bond in one simple step. Highest concentration of Citric Acid and Glycine complex to protect bonds whilst lightening </li><li>Suitable for all blonde services. Creamy texture provides high adherence and low odour</li><li>Ultimate performance & condition </li><li>Provide a faster lightening service, with no extra time needed for mixing or developing of a bonding additive </li><li>For optimal results, always tone Blond Studio services with DIA by L'Oréal Professionnel</li></ul>
  • Offer
    £12.00
    ex VAT
    BUY 1 GET 1 HALF PRICE
    <ul><li>Conditioning cream oxydant designed for exclusive use with Platinium pastes.</li><li>Specifically formulated to optimise the luxury Platinium lightening pastes from L'Oréal Professionnel.</li><li>The smooth, creamy mixture allows for easy application and creates beautiful blonde results.</li><li>Three strength levels to choose from and varying development times </li><li>The colourist can create a colour service that is completely tailored to the client from natural looking subtle, sun-kissed effect tones to bright, luminous blonde.</li></ul>
  • Offer
    Exclusive
    £12.39
    ex VAT
    BUY 2 GET A FREE DEVELOPER
    <ul><li>Available in 473mL and 1000mL</li><li>Specially formulated with my favorite lavender fragrance for all your #mydentity haircolor needs.</li></ul>
  • Offer
    £28.75
    ex VAT
    BUY 1 GET 1 HALF PRICE
    <ul><li>Blondor Freelights Bleach from Wella Professionals</li><li>For accurate freehand application</li><li>Up to seven levels of lift</li><li>For use with Freelights Developer</li><li>For natural or pre-coloured hair</li></ul>
  • Offer
    £25.00
    ex VAT
    BUY 1 GET 1 HALF PRICE
    <ul><li>Integrated Anti-Metal Bond Protection Technology protects the hair bonds during processing for minimised hair breakage</li><li>No bonding additives or anti-metal treatments needed</li><li>Up to 7 levels of lift for hair bases 3 to 8</li><li>Designed for free-hand techniques and balayage looks</li><li>Spreads easily and provides optimal precision with a unique soft-to-solid formula</li></ul>
  • Offer
    £40.30
    ex VAT
    BUY 1 GET 1 HALF PRICE
    <ul><li>Lighten up to 9 levels and bond in one simple step for ultimate performance and condition </li><li>L'Oréal's highest concentration of Citric Acid and Glycine complex to protect bonds whilst lightening </li><li>Suitable for all blonde services; the creamy texture provides high adherence and low odour</li><li>Provide a faster lightening service, with no extra time needed for mixing or developing of a bonding additive </li></ul>
  • Offer
    £13.90
    ex VAT
    BUY 1 GET 1 HALF PRICE
    <ul><li>Blondor Freelights Developer from Wella Professionals</li><li>Easy application</li><li>Less swelling</li><li>Contains hydrogen peroxide</li><li>6 per cent solution supplied</li></ul>
  • Offer
    £43.40
    ex VAT
    BUY 1 GET 1 HALF PRICE
    <ul><li>Luxurious lightening paste with up to 7 levels of lift.</li><li>Suited to thick, natural or coloured hair, in particular darker or difficult to lighten </li><li> Contains Nutricerides and White Beeswax to leave the hair smoother and feeling beautifully conditioned </li><li> For optimal results, always tone Blond Studio services with DIA by L'Oréal Professionnel </li><li>Helps to smooth and soften the hair fibre for beautiful condition.</li></ul>
  • Offer
    £39.80
    ex VAT
    BUY 1 GET 1 HALF PRICE
    <ul><li>Up to 8 levels of lift and instant neutralisation in one step</li><li>Respects the internal structure of the hair with bond protecting technology</li><li>Purple Dye Complex delivers soft neutralisation for an anti-yellow effect</li><li>Compatible with all bleaching techniques: foil, open-air, on scalp</li><li>For use with Blond Studio Nutri-Developers</li></ul>
  • Offer
    £10.50
    ex VAT
    BUY 1 GET 1 HALF PRICE
    <ul><li>Gives up to 5 levels of lift</li><li>Gives precise, luminous and natural-looking highlights</li><li>Leaves hair feeling soft</li><li>Leaves a glossy finish on hair</li><li>Maintain a beautiful, natural golden reflect</li></ul>
  • Offer
    £13.90
    ex VAT
    BUY 1 GET 1 HALF PRICE
    <ul><li>Blondor Freelights Developer from Wella Professionals</li><li>Easy application</li><li>Less swelling</li><li>Contains hydrogen peroxide</li><li>9 per cent solution supplied</li></ul>
  • Offer
    £12.00
    ex VAT
    BUY 1 GET 1 HALF PRICE
    <ul><li>Conditioning cream oxydant designed for exclusive use with Platinium pastes.</li><li>Specifically formulated to optimise the luxury Platinium lightening pastes from L'Oréal Professionnel.</li><li>The smooth, creamy mixture allows for easy application and creates beautiful blonde results.</li><li>Three strength levels to choose from and varying development times </li><li>The colourist can create a colour service that is completely tailored to the client from natural looking subtle, sun-kissed effect tones to bright, luminous blonde.</li></ul>
  • Offer
    £13.90
    ex VAT
    BUY 1 GET 1 HALF PRICE
    <ul><li>Blondor Freelights Developer from Wella Professionals</li><li>Easy application</li><li>Less swelling</li><li>Contains hydrogen peroxide</li><li>12 per cent solution supplied</li></ul>
  • Offer
    £37.15
    ex VAT
    BUY 1 GET 1 HALF PRICE
    <ul><li>No ammonia up to 7 levels of lift multi-techniques lightening powder with 19% clay for a thick texture ideal for balayage.</li><li>Create on trend natural results, with no demarcation </li><li>Recruit the damage conscious client with our no ammonia formula </li><li>Build your balayage confidence, with our 19% Clay formula, providing a gentle level of lift and predictable results. </li></ul>