Kemon Nayo Permanent Hair Colour - 10 Natural Platinum Blonde 50ml

"Permanent, gentle hair colour with a creamy texture; containing no ammonia or fragrance. Delivers perfect coverage of grey hair and intense, brilliant colour results. Quick and easy to apply, Exceptional performance, Covers grey hair 100%, Lightening up to 4/5 levels thanks to the super-lighteners, Total uniformity of the tone, Extraordinarily long-lasting results, Intermixable shades for personalised results. Every colour series is available in a 50 ml. size; the Natural series is also available in the 100 ml. size. Up to 70% of ingredients from natural origins: * value calculated in accordance with technical standard ISO 16128 in relation to the mixture of NaYo colour with NaYo Cream Activator. Contains Velian Complex, a patented blend of 4 plant extract (Mullein, Helichrysum, Flax, Dyer’s Chamomile) with anti-inflammatory, antibacterial and antioxidant characteristics."

For touch-ups, apply only on the base (root area) and leave in place for 35 minutes. If the colour has faded more than 2 levels on the mid-shafts and ends, apply on the base, mid-shafts and ends for 35 minutes. If the colour has faded up to 1 level on the mid-shafts and ends, apply on the mid-shafts and ends only in the last 10 minutes of processing. Total processing time: 35 minutes. If the colour has faded up to half a level on the mid-shafts and ends, apply on the mid-shafts and ends only in the last 5 minutes of processing. Total processing time: 35 minutes. Super-lighteners: 50 minutes. Once the processing time is up, emulsify, rinse thoroughly and finish with a specific post-colour shampoo. First application on virgin hair - To lighten one level, apply Nayo mixed with the 10-volume activator on the base and with the 20-volume activator on the mid-shafts and ends. To lighten two levels, apply Nayo mixed with the 20-volume activator on the base and with the 30-volume activator on the mid-shafts and ends. To lighten three levels, apply Nayo mixed with the 30-volume activator on the base and with the 40-volume activator on the mid-shafts and ends. Always leave in place for 35 minutes. Once the processing time is up, emulsify, rinse thoroughly and finish with a specific post-colour shampoo.

"INGREDIENTS: AQUA (WATER/EAU),ETHANOLAMINE, CETEARYL ALCOHOL, LAURETH-3, PETROLATUM, POLYSORBATE 60, PROPYLENE GLYCOL, BETAINE, SODIUM MYRETH SULFATE, SORBITAN STEARATE, GLYCERYL ISOSTEARATE, OLEIC ACID, GLYCERYL STEARATE SE, COCAMIDOPROPYL BETAINE, COCOS NUCIFERA OIL (COCOS NUCIFERA (COCONUT) OIL), SORBITAN OLEATE, SODIUM LAURYL SULFATE, OLETH-4 PHOSPHATE, HYDROGENATED CASTOR OIL, CETEARETH-20, OLEYL PHOSPHATE, DISODIUM EDTA, SODIUM SULFITE, ACRYLATES/STEARETH-20 ITACONATE COPOLYMER, CERA ALBA (BEESWAX/CIRE D'ABEILLE), ETIDRONIC ACID, ERYTHORBIC ACID, SODIUM HYDROSULFITE, STEARIC ACID, BHT, PALMITIC ACID, GLYCERIN, HELICHRYSUM ITALICUM EXTRACT, SIMETHICONE, YOGURT EXTRACT, CALENDULA OFFICINALIS EXTRACT (CALENDULA OFFICINALIS FLOWERS EXTRACT), VERBASCUM DENSIFLORUM EXTRACT (VERBASCUM DENSIFLORUM FLOWER/STEM EXTRACT), COTA TINCTORIA EXTRACT (COTA TINCTORIA FLOWER/LEAF/STEM EXTRACT), LINUM USITATISSIMUM EXTRACT (LINUM USITATISSIMUM (LINSEED) SEED EXTRACT), CITRIC ACID, SODIUM BENZOATE, POTASSIUM SORBATE, BENZYL ALCOHOL, m-AMINOPHENOL, TOLUENE-2,5-DIAMINE SULFATE, PHENYL METHYL PYRAZOLONE, p-METHYLAMINOPHENOL SULFATE, 2-METHYLRESORCINOL, p-AMINOPHENOL, RESORCINOL. "