Wella Professionals

Wella Professionals Pure Perfection Ammonia Free Permanent Hair Colour - 10/1 Lightest Blonde Ash 60ml

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€ 13,95 ex. VAT (Trade Price)
(€ 17,16 inc. VAT) | €23.25 per 100ml

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Wella Professionals Pure Perfection Ammonia Free Permanent Hair Colour - 10/1 Lightest Blonde Ash 60ml

863561 - 10/1

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Overview

Ammonia-free permanent hair colour for true-to-tone colour results and up to 100% grey coverage
Gentle vegan formula, free from PPD/PTD*, fragrances, silicones and mineral oil
Formulated with Supercharged Metal Purifier for significantly reduced hair damage** and reliable colour results
Carefully curated range of 30 shades with a neutral colour direction for natural, true-to-tone results
+55% shine; +45% smoothness; +42% nourished hair**

*Do not use if a PPD/PTD allergy is known, as a severe reaction may still occur.
**vs untreated hair, based on expert panel clinical study.

Description

100% pure colour perfection. Introducing the new standard in hair colour.

Wella Professionals Pure Perfection is an ammonia-free permanent hair colour that delivers neutral, natural-looking colour results and up to 100% grey coverage. With Supercharged Metal Purifier, the state-of-the-art formula is clinically proven to reduce signs of damage for +55% more shine, +45% more smoothness, and +42% more nourished hair**. Dermatologically tested on sensitive skin, the vegan formula is free from ammonia, fragrances, mineral oil, silicone and PPD/PTD for a seamless application and to reduce possible allergens.* The cream based consistency ensures an easy, precise application, that's easy to pull through and effortless to rinse off. The carefully curated range features 30 shades with a neutral base for natural, true-to-tone colour. The result is dimensional yet covered, for a refined and timeless finish.

*Do not use if a PPD/PTD allergy is known, as a severe reaction may still occur. Always perform a patch test before use.
**vs untreated hair, based on expert panel clinical study.

Directions for Use

Mix Pure Perfection with Welloxon Perfect in a 1:1 ratio. Example: 60g Pure Perfection + 60g Welloxon Perfect Developer.
- 6% Welloxon Perfect: for grey coverage and up to 1 level of lift.
- 9% Welloxon Perfect: for up to 2 levels of lift.
- 12% Welloxon Perfect: for up to 3 levels of lift.

To refresh mid-lengths and ends, you can use a suitable Wella Professionals demi-permanent colour. Alternatively: Mix Pure Perfection with Welloxon Perfect 1.9% in a 1:2 ratio. Apply through mid-lengths and ends after root application and develop for up to 20 minutes.

Wear suitable gloves and apply to dry hair.

Grey Coverage: Apply first to the areas with the highest percentage of grey/white hair when grey coverage is required. For maximum coverage on stubborn grey hair, apply enough product to fully saturate the hair and take very fine sections. If the regrowth is more than 2.5cm, perform a mid-band application for best results. Apply the mid-band 1cm away from the roots first; once complete, apply directly to the roots and develop for 30–40 minutes.

Full head colour: Apply the colouring mixture immediately from roots to ends.

When lightening: Step 1: Apply the colouring mixture to lengths and ends only, leave approximately 2cm free from the scalp. Develop for 20 minutes. Step 2: Apply the mixture to the root, develop for 30-40 minutes.

Develop the colour without heat for 30-40 minutes. or with heat for 15-20 minutes.

After development time, add a little warm water and emulsify. Rinse thoroughly and cleanse with Wella Professionals Shampoo. To neutralise oxidation residues and stabilise colour, use Wella Professionals Post Colour Treatment.

Ingredients (subject to change, check packaging)

Aqua/Water/Eau, Ethanolamine, Cetearyl Alcohol, Cocamide MEA, Ceteareth-25, PEG-7 Glyceryl Cocoate, Sodium Laureth Sulfate, Citric Acid, Glycol Distearate, Trisodium Ethylenediamine Disuccinate, Propylene Glycol, Glycerin, Sodium Diethylenetriamine Pentamethylene Phosphonate, Sodium Sulfate, Xanthan Gum, Sodium Sulfite, Ascorbic Acid, Polyquaternium-10, Hydroxyethyl-3,4-Methylenedioxyaniline HCl, 2-Methoxymethyl-p-Phenylenediamine, Disodium EDTA, N,N-Bis(2-Hydroxyethyl)-p-Phenylenediamine Sulfate, m-Aminophenol, 2,4-Diaminophenoxyethanol HCl

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Safety Information

Hair colourants can cause severe allergic reactions. Read and follow instructions. This product is not intended for use on persons under the age of 16. Temporary “black henna” tattoos may increase your risk of allergy. Do not colour your hair if: — you have a rash on your face or sensitive, irritated and damaged scalp, — you have ever experienced any reaction after colouring your hair, — you have experienced a reaction to a temporary “black henna” tattoo in the past. For professional use only. Rinse hair well after application. Rinse eyes immediately if product comes into contact with them. Do not use to dye eyelashes or eyebrows. Wear suitable gloves. Perform allergy alert test 48 hours before use. Keep out of reach of children.

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