2AM London Base Coat - First Base 7.5ml

<ul><li>Contains no nasties</li><li>100% pure gel</li><li>Hema free</li><li>Vegan friendly!</li></ul>

<ul><li>Nourishing hair mask with temporary colour pigments </li><li>Can be used to freshen/tone your existing hair colour or can add a temporary colour for up to 4-10 washes </li><li>Contains Argan oil which moisturises and removes frizz </li><li>Can be mixed with other colours within the range to create pastels/bespoke colours to suit you </li><li>100% vegan, sulphate and paraben-free with CO2 compensated packaging</li></ul>

<ul><li>Customisable longevity with our long lasting shades available in both Direct and Tone-on-tone for a complete spectrum of colour longevities.</li><li>True-to-tone fade for all vibrancies via our highest ever concentration of dyes, featuring our pure violet dye.</li><li>Infinite palette with our 12 intermixable shades including a clear to dilute for a more patellised look</li><li>Superior conditioning formula built into every shade with ceramides for strength and powerful conditioning agents</li><li>Cream gel texture, easy to apply for even and consitent results</li></ul>

<ul><li>A demi-permanent tone-on-tone hair colour creating cool tone direction</li><li>Moisturising demi-permanent hair colour</li><li>Cool tone direction, perfect for neutralising warm undertones</li><li>Up to 50% white hair blending</li><li>Up to 100% more shine* *vs. uncoloured hair</il></ul>

<ul><li>Acidic demi-permanent with no ammonia and balanced pH for reliable even color</li><li>Contains wheat amino acids for mirror-like shine and condition; it’s like a lip-gloss for your client’s hair! </li><li>Gloss, tone, refresh, correct or blend grays in 20 minutes.</li><li>No lift</li><li>Mix of direct and oxidative dyes for a sheer result</li></ul>