Paul Mitchell Color XG Permanent Hair Colour High Lift - 12/1 Ash 90ml

<ul><li>100% vegan permanent hair colour cream that offers the perfect fusion of coverage, reliability and healthy-looking shine.</li><li>Pure XG Protection System with cottonseed oil and rice milk leaves hair shiny and healthy-looking.</li><li>DyeSmart® System ensures maximum colour penetration, greater longevity and brilliant vibrancy.</li><li>A matching demi-permanent cream colour, Crema XG®, is now available to seamlessly pair with Color XG® to refresh ends, lowlight, tone and more.</li><li>Vegan, paraben free, gluten free, nut free formula.</li></ul>

<ul><li>Professional ammonia-free demi-permanent hair colour</li><li>Low commitment; colour gently fades over 24 washes with up to 50% grey coverage</li><li>Enriched with Keratin and shine polymers to smooth the hair's surface, deliver extraordinary softness and a brilliant shine</li><li>Perfect for refreshing previous colour, and toning natural or bleached hair</li><li>100ml tube means great value</li></ul>

<ul><li>High performing hair colouring cream</li><li>Rich range of 98 shades</li><li>Extraordinary coverage 100%</li><li>Long-term colour stabiity</li><li>Easy to apply</li></ul>

<ul><li>Non-progressive permanent hair colour for up to 100% grey coverage in only 10 minutes</li> <li>Designed with cutting-edge ControlX Technology, exclusive built-in Metal Purifier and ME+</li> <li>9 shades to be mixed 1:1 with Welloxon Perfect, suitable for brush and bowl or bottle application</li> <li>Vegan formula packed in a 100% recycled tube* and fully recyclable folding carton *95% post-consumer recycled aluminium and 5% post-industry recycled aluminium</li> <li>Maximise agenda and do more clients per day. Smart shade palette, reliable results, easy to learn and use</li></ul>

<ul><li>Natural-looking, multi-dimensional, luminous colour results</li><li>Up to 100% grey/white coverage and up to 3 levels of lift</li><li>With Microlight Technology for inside out luminosity</li><li>Built-in Metal Purifier to help prevent damage caused in the presence of metals</li><li>Intermixable shades for personalised colour results</li></ul>

<ul><li>The second Igora #RoyalTakeOver - Disheveled Nudes</li><li>Co-created by Matt Clements and Jorge Cancer</li><li>A soft yet edgy take on nude tones</li><li>6 subtle and disrupted shades from powdery blondes and pastels to darker, shadowy tones</li></ul>

<ul><li> Extensive permanent hair colour range with 100% grey & white coverage </li><li> Powered by Triple Color Technology™ with high performance pigments for bold, long-lasting colour and even coverage </li><li> Panthenol and Plant Protein conditioning agents regenerate the hair and protect the cuticle during colouration </li><li> Shade specific, low ammonia and alkali concentrations </li><li> PPD free, cruelty-free, vegan-friendly formula </li></ul>

<ul><li>Unique acid-gel cream technology with no ammonia to enhance, tone and neutralise any previously coloured hair </li><li>Intermix the Ash Booster with any Dia Light for infinite colour possibilities and personalised results </li><li>Create bronzed glossy lengths to keep on top of the trend </li><li>Helps boost neutralisation </li><li>Boost cool reflect visibility on dark bases </li></ul>

<ul><li>Glycerin, wheat protein and pro-vitamin B5 repair, condition and protect hair</li><li>Lifts hair up to 4 levels</li><li>Provides 100% grey coverage</li><li>Offers long-lasting colour with intense shine</li></ul>

<ul><li>Goldwell Topchic Permanent Hair Colour</li><li>Protect while you dye</li><li>Maximum brilliance</li><li>In 6A dark ash blonde</li></ul>