L'Oréal Professionnel Serie Expert Inforcer Strengthening Professional Shampoo

<ul><li>Quick, easy hair addition</li><li>Adjustable one-size-fits-all band</li><li>Heat styleable fiber</li></ul>

<ul><li>Provides in-depth care for up to 95% less hair breakage</li><li>Neutralises unwanted warm undertones by preserving and reviving cool tones</li><li>Hair reaches its optimal pH level of 4.5, achieving 90% colour retention for up to 30 washes</li><li>Adds a cendré shimmer to white hair and very light bases</li><li>Vegan formula</li></ul>

<ul><li>Permanent hair colour</li><li>Up to 100% white hair coverage</li><li>Up to 3 levels of lift</li><li>Extra care for mature hair: Pro-Age Complex with Siliamine and Collagen</li><li>True-to-tuft colour results</li></ul>

<ul><li>Instantly detangles the hair</li><li>Helps to smoothen and seal the surface of porous blonde hair </li><li>Improves strength and elasticity </li><li> The formula with Marula Oil helps to provide a brilliant shine</li><li> For normal to course blondes </li></ul>

<ul><li>Award-winning patented formula</li><li>Up to 21 days of chip free wear</li><li>Cures in a LED Lamp in 30 seconds</li><li>New ergonomically designed cap & bottle</li><li>Soaks off completely in 10-15 minutes</li></ul>

<ul><li>Dedicated grey coverage series for 100% durable coverage on grey, white and resistant hair.</li><li>100% vegan formulas deliver gorgeous, natural looking results.</li><li>Opaque, highly pigmented shades that fade on tone.</li><li>Pure XG Protection System with cottonseed oil and rice milk leaves hair shiny and healthy-looking DyeSmart® System ensures maximum colour penetration, greater longevity and brilliant vibrancy.</li></ul>