L'Oréal Professionnel Serie Expert Blondifier Gloss Professional Concentrate Treatment 400ml

<ul><li>Anti-deposit protector mask</li><li>Helps protect hair from excess copper coming from water, which can impact colour results in salon & cause breakage.</li><li>Complement your colour, balayage and lightening results from your salon.</li></ul>

<ul><li>More performance - up to 100% more shine with a new moisture protecting complex.</li><li>More convenience - the new liquid formula with 1:1 mixing ratio allows for easier formulation, faster mixing and more efficient application.</li><li>More versatility - the liquid demi that allows you to choose either a gel or a cream consistency. Experience the ease of use of a gel or the precision application only a cream can deliver.</li><li>Provides up to 40% less alkalising agents to ensure even colour results and to protect from hair breakage.</li></ul>

<ul><li>Resurfacing, illuminating concentrated liquid treatment </li><li>Developed for sensitised bleached hair to use after a blonding service</li><li>Hair instantly looks shinier, smoother and stronger</li><li>Smoothed cuticles</li><li>X3 hair nutrition</li></ul>

<ul><li>Natural-looking, multi-dimensional, luminous colour results</li><li>Up to 100% grey/white coverage and up to 3 levels of lift</li><li>With Microlight Technology for inside out luminosity</li><li>Built-in Metal Purifier to help prevent damage caused in the presence of metals</li><li>Intermixable shades for personalised colour results</li></ul>

<ul> <li>Lock in day 1 colour vibrancy for up to 100 days*</li> <li>Locks dyes in the hair fibre to protect all 5 of the colour dimensions**</li> <li>High glass shine and rich, vibrant colour</li> <li>Helps neutralise unwanted reflects</li> <li>Luxuriously rich, creamy texture intensively moisturizes for stronger, smoother hair</li> </ul><br><br>*instrumental test after 49 washes using the full Vitamino Color Spectrum routine.<br>**instrumental test after continued use of the full Vitamino Color Spectrum routine.

<ul><li>NEW Koleston Perfect Professional permanent colour</li><li>Unique technology for the ultimate salon experience - better colour, condition and ingredients</li><li>Even, pure colour results with natural depth and shine</li><li>Significantly reduces hair damage, colour after colour</li><li>Up to 100% grey coverage and up to 3 levels of lift</li></ul>

<ul><li>1" Floating Plates (25x100mm)</li><li>Touch Screen Temperature Setting (80-230°C), quick Heat-Up </li><li>M' button: to set the ideal mode for fine (180°C) medium (200°C) or coarse hair (230°C)</li><li>8 heaters delivering superb heat recovery & even heat distribution</li><li>Non-slip heat mat included</li></ul>

<ul><li>100% Vegan Friendly & Cruelty Free</li><li>Ready to use - no peroxide required</li><li>Made in the UK</li><li>Lasts 8 - 12 washes</li><li>Conditioning, glow in the dark formula</li></ul>

<ul><li>Rich, permanent hair colour</li><li>Provides perfect coverage of grey hair</li><li>Wide palette of rich tones and shades</li><li>Enriched with Ionéne G and Incell</li><li>Helps strengthen and reinforce the hair fibre</li></ul>

<ul><li>Tone-on-Tone colouring in gel cream with a neutral pH</li><li>Restores level and tone in cosmetically treated hair, increasing the duration and level of shine of the results</li><li>Fragrance Free, Paraben Free, Sles/Sls free, Silicone Free. Contains yoghurt extract</li><li>Up to 84% of ingredients from natural origins *</li><li>Contains Velian Complex</li></ul>