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  • 4+1 FREE
    • Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)
    • Radically reduces the damaging effects of thermal styling
    • Advanced VibraRiche technology for hair colour with two times the shine
    • Formulated by Guy Tang
    • Keratin and argan seed oil blend to improve the overall integrity of the hair
    € 8,89
    ex VAT
  • 4+1 FREE
    • Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)
    • Radically reduces the damaging effects of thermal styling
    • Advanced VibraRiche technology for hair colour with two times the shine
    • Formulated by Guy Tang
    • Keratin and argan seed oil blend to improve the overall integrity of the hair
    € 8,89
    ex VAT
  • 4+1 FREE
    • Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)
    • Radically reduces the damaging effects of thermal styling
    • Advanced VibraRiche technology for hair colour with two times the shine
    • Pre-blended shades to easily recreate the most demanding hair colour trends
    • Keratin and argan seed oil blend to improve the overall integrity of the hair
    € 8,89
    ex VAT
  • 4+1 FREE
    • #Hairbesties, Crystal Clear is my most versatile shade!
    • Mix into any of your #mydentity demi-permanent shades to soften or sheer out any color
    • Also adds shine when used alone with 1:2 mixing ratio.
    € 8,89
    ex VAT
    • Versatile formula for precise and global application techniques
    • Delivers superior conditioning during the lifting process
    • Protective crème base soothes the scalp and reduces sensitivity
    • Moisturising agents for optimal protection during and after the lifting process
    • Formulated by Guy Tang
    € 17,00
    ex VAT
  • 4+1 FREE
    • OMG #Hairbesties!! I love a cool, gold tone!
    • This Ice Gold Series offers a hybrid tonality that gives an iridescent, cool reflection to a soft, gold tonality.
    • Great for toning blondes and low-lighting.
    • #Hairbestie Tip: When creating a lived-in look use the Demi-Permanent 9IG on the base and add Crystal Clear to your formula for the mid-lengths through the ends. This creates a seamless, ombre feel.
    € 8,89
    ex VAT
    • Available in 473mL and 1000mL
    • Specially formulated with my favorite lavender fragrance for all your #mydentity haircolor needs.
    € 11,30
    ex VAT
  • Offer
    Limited Edition
    #mydentity Super Power Direct Dye Pink Diamond 85g
    4+1 FREE
    • #Hairbesties, I incorporated an exclusive Keratin & Argan Seed Oil Blend to improve the overall integrity of the hair while providing maxinum color retention and vibrancy up
    • Arctic Blue creates a vibrant, cool blue tone. Smoke out by adding Charcoal or mix with Pink Diamond to make a custom deep lavender color.
    • #Hairbestie Tip: For maximum vibrancy & animation, pre-lighten the hair using #Big9 or #Magnum8 prior to appliaction.
    € 8,89
    ex VAT
  • Offer
    Limited Edition
    #mydentity Super Power Direct Dye Blue Mystique 85g
    4+1 FREE
    • #Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.
    • The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!
    • #Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.
    € 8,89
    ex VAT
  • Offer
    Limited Edition
    #mydentity Super Power Direct Dye Magenta Magic 85g
    4+1 FREE
    • #Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.
    • The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!
    • #Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.
    € 8,89
    ex VAT
  • 4+1 FREE
    • Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)
    • Radically reduces the damaging effects of thermal styling
    • Advanced VibraRiche technology for hair colour with two times the shine
    • Formulated by Guy Tang
    • Keratin and argan seed oil blend to improve the overall integrity of the hair
    € 8,89
    ex VAT
  • 4+1 FREE
    • Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)
    • Radically reduces the damaging effects of thermal styling
    • Advanced VibraRiche technology for hair colour with two times the shine
    • Pre-blended shades to easily recreate the most demanding hair colour trends
    • Keratin and argan seed oil blend to improve the overall integrity of the hair
    € 8,89
    ex VAT
  • Offer
    Limited Edition
    #mydentity Super Power Direct Dye Lavender Lust 85g
    4+1 FREE
    • #Hairbesties, I incorporated an exclusive Keratin & Argan Seed Oil Blend to improve the overall integrity of the hair while providing maxinum color retention and vibrancy up
    • Arctic Blue creates a vibrant, cool blue tone. Smoke out by adding Charcoal or mix with Pink Diamond to make a custom deep lavender color.
    • #Hairbestie Tip: For maximum vibrancy & animation, pre-lighten the hair using #Big9 or #Magnum8 prior to appliaction.
    € 8,89
    ex VAT
  • 4+1 FREE
    • Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)
    • Radically reduces the damaging effects of thermal styling
    • Advanced VibraRiche technology for hair colour with two times the shine
    • Pre-blended shades to easily recreate the most demanding hair colour trends
    • Keratin and argan seed oil blend to improve the overall integrity of the hair
    € 8,89
    ex VAT
  • 4+1 FREE
    • Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)
    • Radically reduces the damaging effects of thermal styling
    • Advanced VibraRiche technology for hair colour with two times the shine
    • Pre-blended shades to easily recreate the most demanding hair colour trends
    • Keratin and argan seed oil blend to improve the overall integrity of the hair
    € 8,89
    ex VAT
  • Offer
    Limited Edition
    #mydentity Super Power Direct Dye Phoenix Fire 85g
    4+1 FREE
    • #Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.
    • The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!
    • #Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.
    € 8,89
    ex VAT
  • 4+1 FREE
    • Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)
    • Radically reduces the damaging effects of thermal styling
    • Advanced VibraRiche technology for hair colour with two times the shine
    • Pre-blended shades to easily recreate the most demanding hair colour trends
    • Keratin and argan seed oil blend to improve the overall integrity of the hair
    € 8,89
    ex VAT
    • Available in 473mL and 1000mL
    • Specially formulated with my favorite lavender fragrance for all your #mydentity haircolor needs.
    € 11,30
    ex VAT
  • Offer
    Limited Edition
    #mydentity Super Power Direct Dye Cosmic Coral 85g
    4+1 FREE
    • #Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.
    • The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!
    • #Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.
    € 8,89
    ex VAT
  • 4+1 FREE
    • Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)
    • Radically reduces the damaging effects of thermal styling
    • Advanced VibraRiche technology for hair colour with two times the shine
    • Pre-blended shades to easily recreate the most demanding hair colour trends
    • Keratin and argan seed oil blend to improve the overall integrity of the hair
    € 8,89
    ex VAT
  • 4+1 FREE
    • Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)
    • Radically reduces the damaging effects of thermal styling
    • Advanced VibraRiche technology for hair colour with two times the shine
    • Pre-blended shades to easily recreate the most demanding hair colour trends
    • Keratin and argan seed oil blend to improve the overall integrity of the hair
    € 8,89
    ex VAT
  • Offer
    Limited Edition
    #mydentity Super Power Direct Dye Lightning Bolt 85g
    4+1 FREE
    • #Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.
    • The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!
    • #Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.
    € 8,89
    ex VAT
    • Available in 473mL and 1000mL
    • Specially formulated with my favorite lavender fragrance for all your #mydentity haircolor needs.
    € 11,30
    ex VAT
  • 4+1 FREE
    • I’m obsessed with mixing Naked Blush with Rose Gold, Dusty Lavender, and Silver Smoke for a variety of blushing naked tones
    • Formulated by Guy Tang!
    • Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season
    • Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling
    € 8,89
    ex VAT
    • Available in 473mL and 1000mL
    • Specially formulated with my favorite lavender fragrance for all your #mydentity haircolor needs.
    € 11,30
    ex VAT
  • 4+1 FREE
    • Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)
    • Radically reduces the damaging effects of thermal styling
    • Advanced VibraRiche technology for hair colour with two times the shine
    • Formulated by Guy Tang
    • Keratin and argan seed oil blend to improve the overall integrity of the hair
    € 8,89
    ex VAT
  • Offer
    #mydentity Dual Booster Color Max Love 58g
    4+1 FREE
    • #Hairbesties, I named these shades "Dual Booster" because you can use in two ways - for direct application or to customize, boost, correct or neutralize any of your #mydentity formulations.
    • Incorporate desired amount of Dual Booster up to 50% to enhance any #mydentity Permanent or Demi-Permanent formulation.
    • #Hairbesties, Aqua Blue is great for concealing excess warmth when mixing into your color formulation when battling brass.
    € 8,89
    ex VAT
  • 4+1 FREE
    • #Hairbesties, the CRC Series offers pure, fiery copper tones with extreme vibrancy!
    • Mix with the NI Series for warm, brown, copper-red tones, or with the GG Series for bright, warm copper tones.
    • #Hairbestie Tip: After lifting with Permanent CRC, you can glaze the hair with the corresponding Demi-Permanent CRC Shade to give an extra pop of color & shine!
    € 8,89
    ex VAT
  • 4+1 FREE
    • I am obsessed with the BB Series, #hairbesties! With the Permanent BB Shades, you get the coolest chocolate tones on lower levels and creamy mocha tones on lighter levels while lifting & depositing.
    • #Hairbestie Tip: To get the most natural result, mix 1-2 levels darker for your rootagé formula. This will help you achieve a subtle rooty feel.
    € 8,89
    ex VAT
  • 4+1 FREE
    • OMG #Hairbesties!! I love a cool, gold tone! This Ice Gold Series offers a hybrid tonality that gives an iridescent, cool reflection to a soft, gold tonality.
    • Great for toning blondes and low-lighting.
    € 8,89
    ex VAT
    • Formulated by Guy Tang
    • Specially formulated with Guy's favourite lavender fragrance
    • Available in a range of 10 vol to 40 vol
    • For use with #Mydentity hair colour
    € 7,20
    ex VAT
  • 4+1 FREE
    • #Hairbesties, Permanent Natural Ice offers maximum gray coverage with a cool, natural result.
    • The NI Series gives balanced control and is great for intermixing with other #mydentity shades when a natural result is desired.
    • #Hairbestie Tip: When retouching gray coverage, used desired Permanent NI shade at the regrowth and refresh mids & ends with Demi-Permanent color two levels lighter.
    € 8,89
    ex VAT
  • 4+1 FREE
    • #Hairbesties, when lifting the natural level 2-3 levels lighter, the double Ash Series gives you the most control for the coolest result possible!
    • #Hairbestie Tip: On a virgin application, mix desired color with 20vol on the rootagé re-growth. For the mids to ends, mix desired color with 30vol to achieve even lift & deposit; and, avoid "hot roots!". Process for the full time on dry hair.
    € 8,89
    ex VAT
  • Offer
    #mydentity Naked Blush 9 Demi-Permanent Hair Colour 58g
    4+1 FREE
    • For warmer end results, mix the Naked Glow Series with the Copper Red Copper and Rose Gold Series
    • Formulated by Guy Tang!
    • Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season
    • Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling
    € 8,89
    ex VAT
    • Formulated by Guy Tang
    • Specially formulated with Guy's favourite lavender fragrance
    • Available in a range of 10 vol to 40 vol
    • For use with #Mydentity hair colour
    € 7,20
    ex VAT
  • Offer
    Limited Edition
    #mydentity Super Power Direct Dye Sheer Power 85g
    4+1 FREE
    • #Hairbesties, I incorporated an exclusive Keratin & Argan Seed Oil Blend to improve the overall integrity of the hair while providing maxinum color retention and vibrancy up
    • Arctic Blue creates a vibrant, cool blue tone. Smoke out by adding Charcoal or mix with Pink Diamond to make a custom deep lavender color.
    • #Hairbestie Tip: For maximum vibrancy & animation, pre-lighten the hair using #Big9 or #Magnum8 prior to appliaction.
    € 8,89
    ex VAT