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Mydentity

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#mydentity was born out of hairdresser Guy Tang’s desire to offer personalised colours missing in the current market. Explore his range of out of this world hair-care & styling products and one-of-a-kind permanent, semi-permanent & temporary dyes that will make your clients #hairbesties in no time.

89 Products Found

Offer
+ More shades available
#mydentity Demi-Permanent X-Press Toner Pearl 58g

1 2 3 4 5

1 2 3 4 5

(18)

4+1 FREE
- Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)
- Radically reduces the damaging effects of thermal styling
- Advanced VibraRiche technology for hair colour with two times the shine
- Formulated by Guy Tang
- Keratin and argan seed oil blend to improve the overall integrity of the hair
€ 8,89
ex VAT

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+ More shades available
#mydentity Demi-Permanent X-Press Toner Titanium 58g

1 2 3 4 5

1 2 3 4 5

(18)

4+1 FREE
- Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)
- Radically reduces the damaging effects of thermal styling
- Advanced VibraRiche technology for hair colour with two times the shine
- Formulated by Guy Tang
- Keratin and argan seed oil blend to improve the overall integrity of the hair
€ 8,89
ex VAT

Choose options
Offer
+ More shades available
#mydentity Demi-Permanent Hair Colour 10SS 58g

1 2 3 4 5

1 2 3 4 5

(14)

4+1 FREE
- Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)
- Radically reduces the damaging effects of thermal styling
- Advanced VibraRiche technology for hair colour with two times the shine
- Pre-blended shades to easily recreate the most demanding hair colour trends
- Keratin and argan seed oil blend to improve the overall integrity of the hair
€ 8,89
ex VAT

Choose options
Offer
+ More shades available
#mydentity Demi-Permanent X-Press Toner Crystal Clear 58g

1 2 3 4 5

1 2 3 4 5

(18)

4+1 FREE
- #Hairbesties, Crystal Clear is my most versatile shade!
- Mix into any of your #mydentity demi-permanent shades to soften or sheer out any color
- Also adds shine when used alone with 1:2 mixing ratio.
€ 8,89
ex VAT

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#mydentity Big9 Crème Lightener 285g

1 2 3 4 5

1 2 3 4 5

(6)
- Versatile formula for precise and global application techniques
- Delivers superior conditioning during the lifting process
- Protective crème base soothes the scalp and reduces sensitivity
- Moisturising agents for optimal protection during and after the lifting process
- Formulated by Guy Tang
€ 17,00
ex VAT
Offer
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#mydentity Demi-Permanent Hair Colour 9IG 58g

1 2 3 4 5

1 2 3 4 5

(14)

4+1 FREE
- OMG #Hairbesties!! I love a cool, gold tone!
- This Ice Gold Series offers a hybrid tonality that gives an iridescent, cool reflection to a soft, gold tonality.
- Great for toning blondes and low-lighting.
- #Hairbestie Tip: When creating a lived-in look use the Demi-Permanent 9IG on the base and add Crystal Clear to your formula for the mid-lengths through the ends. This creates a seamless, ombre feel.
€ 8,89
ex VAT

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#mydentity Permanent Developer 20V Litre Developer 1000ml

1 2 3 4 5

1 2 3 4 5

(2)
- Available in 473mL and 1000mL
- Specially formulated with my favorite lavender fragrance for all your #mydentity haircolor needs.
€ 11,30
ex VAT

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Offer

Limited Edition
+ More shades available
#mydentity Super Power Direct Dye Pink Diamond 85g

1 2 3 4 5

1 2 3 4 5

(16)

4+1 FREE
- #Hairbesties, I incorporated an exclusive Keratin & Argan Seed Oil Blend to improve the overall integrity of the hair while providing maxinum color retention and vibrancy up
- Arctic Blue creates a vibrant, cool blue tone. Smoke out by adding Charcoal or mix with Pink Diamond to make a custom deep lavender color.
- #Hairbestie Tip: For maximum vibrancy & animation, pre-lighten the hair using #Big9 or #Magnum8 prior to appliaction.
€ 8,89
ex VAT

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Offer

Limited Edition
+ More shades available
#mydentity Super Power Direct Dye Blue Mystique 85g

1 2 3 4 5

1 2 3 4 5

(16)

4+1 FREE
- #Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.
- The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!
- #Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.
€ 8,89
ex VAT

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Offer

Limited Edition
+ More shades available
#mydentity Super Power Direct Dye Magenta Magic 85g

1 2 3 4 5

1 2 3 4 5

(16)

4+1 FREE
- #Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.
- The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!
- #Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.
€ 8,89
ex VAT

Choose options
Offer
+ More shades available
#mydentity Demi-Permanent X-Press Toner Blush 58g

1 2 3 4 5

1 2 3 4 5

(18)

4+1 FREE
- Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)
- Radically reduces the damaging effects of thermal styling
- Advanced VibraRiche technology for hair colour with two times the shine
- Formulated by Guy Tang
- Keratin and argan seed oil blend to improve the overall integrity of the hair
€ 8,89
ex VAT

Choose options
Offer
+ More shades available
#mydentity Demi-Permanent Hair Colour 8SS 58g

1 2 3 4 5

1 2 3 4 5

(14)

4+1 FREE
- Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)
- Radically reduces the damaging effects of thermal styling
- Advanced VibraRiche technology for hair colour with two times the shine
- Pre-blended shades to easily recreate the most demanding hair colour trends
- Keratin and argan seed oil blend to improve the overall integrity of the hair
€ 8,89
ex VAT

Choose options
Offer

Limited Edition
+ More shades available
#mydentity Super Power Direct Dye Lavender Lust 85g

1 2 3 4 5

1 2 3 4 5

(16)

4+1 FREE
- #Hairbesties, I incorporated an exclusive Keratin & Argan Seed Oil Blend to improve the overall integrity of the hair while providing maxinum color retention and vibrancy up
- Arctic Blue creates a vibrant, cool blue tone. Smoke out by adding Charcoal or mix with Pink Diamond to make a custom deep lavender color.
- #Hairbestie Tip: For maximum vibrancy & animation, pre-lighten the hair using #Big9 or #Magnum8 prior to appliaction.
€ 8,89
ex VAT

Choose options
Offer
+ More shades available
#mydentity Demi-Permanent Hair Colour 9RG 58g

1 2 3 4 5

1 2 3 4 5

(14)

4+1 FREE
- Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)
- Radically reduces the damaging effects of thermal styling
- Advanced VibraRiche technology for hair colour with two times the shine
- Pre-blended shades to easily recreate the most demanding hair colour trends
- Keratin and argan seed oil blend to improve the overall integrity of the hair
€ 8,89
ex VAT

Choose options
Offer
+ More shades available
#mydentity Demi-Permanent Hair Colour 10DL 58g

1 2 3 4 5

1 2 3 4 5

(14)

4+1 FREE
- Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)
- Radically reduces the damaging effects of thermal styling
- Advanced VibraRiche technology for hair colour with two times the shine
- Pre-blended shades to easily recreate the most demanding hair colour trends
- Keratin and argan seed oil blend to improve the overall integrity of the hair
€ 8,89
ex VAT

Choose options
Offer

Limited Edition
+ More shades available
#mydentity Super Power Direct Dye Phoenix Fire 85g

1 2 3 4 5

1 2 3 4 5

(16)

4+1 FREE
- #Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.
- The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!
- #Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.
€ 8,89
ex VAT

Choose options
Offer
+ More shades available
#mydentity Demi-Permanent Hair Colour 8DL 58g

1 2 3 4 5

1 2 3 4 5

(14)

4+1 FREE
- Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)
- Radically reduces the damaging effects of thermal styling
- Advanced VibraRiche technology for hair colour with two times the shine
- Pre-blended shades to easily recreate the most demanding hair colour trends
- Keratin and argan seed oil blend to improve the overall integrity of the hair
€ 8,89
ex VAT

Choose options
+ More options available
#mydentity Permanent Developer 20V Litre Developer 1000ml

1 2 3 4 5

1 2 3 4 5

(2)
- Available in 473mL and 1000mL
- Specially formulated with my favorite lavender fragrance for all your #mydentity haircolor needs.
€ 11,30
ex VAT

Choose options
Offer

Limited Edition
+ More shades available
#mydentity Super Power Direct Dye Cosmic Coral 85g

1 2 3 4 5

1 2 3 4 5

(16)

4+1 FREE
- #Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.
- The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!
- #Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.
€ 8,89
ex VAT

Choose options
Offer
+ More shades available
#mydentity Demi-Permanent Hair Colour 7RG 58g

1 2 3 4 5

1 2 3 4 5

(14)

4+1 FREE
- Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)
- Radically reduces the damaging effects of thermal styling
- Advanced VibraRiche technology for hair colour with two times the shine
- Pre-blended shades to easily recreate the most demanding hair colour trends
- Keratin and argan seed oil blend to improve the overall integrity of the hair
€ 8,89
ex VAT

Choose options
Offer
+ More shades available
#mydentity Permanent Hair Colour 10RG 58g

1 2 3 4 5

1 2 3 4 5

(11)

4+1 FREE
- Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)
- Radically reduces the damaging effects of thermal styling
- Advanced VibraRiche technology for hair colour with two times the shine
- Pre-blended shades to easily recreate the most demanding hair colour trends
- Keratin and argan seed oil blend to improve the overall integrity of the hair
€ 8,89
ex VAT

Choose options
Offer

Limited Edition
+ More shades available
#mydentity Super Power Direct Dye Lightning Bolt 85g

1 2 3 4 5

1 2 3 4 5

(16)

4+1 FREE
- #Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.
- The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!
- #Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.
€ 8,89
ex VAT

Choose options
+ More options available
#mydentity Permanent Developer 6V Litre Developer 1000ml

1 2 3 4 5

1 2 3 4 5

(2)
- Available in 473mL and 1000mL
- Specially formulated with my favorite lavender fragrance for all your #mydentity haircolor needs.
€ 11,30
ex VAT

Choose options
Offer
+ More shades available
#mydentity Demi-Permanent Hair Colour Eclipse 58g

1 2 3 4 5

1 2 3 4 5

(14)

4+1 FREE
- I’m obsessed with mixing Naked Blush with Rose Gold, Dusty Lavender, and Silver Smoke for a variety of blushing naked tones
- Formulated by Guy Tang!
- Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season
- Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling
€ 8,89
ex VAT

Choose options
+ More options available
#mydentity Permanent Developer 30 Litre Developer 1000ml

1 2 3 4 5

1 2 3 4 5

(2)
- Available in 473mL and 1000mL
- Specially formulated with my favorite lavender fragrance for all your #mydentity haircolor needs.
€ 11,30
ex VAT

Choose options
Offer
+ More shades available
#mydentity Demi-Permanent X-Press Toner Golden Sand 58g

1 2 3 4 5

1 2 3 4 5

(18)

4+1 FREE
- Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)
- Radically reduces the damaging effects of thermal styling
- Advanced VibraRiche technology for hair colour with two times the shine
- Formulated by Guy Tang
- Keratin and argan seed oil blend to improve the overall integrity of the hair
€ 8,89
ex VAT

Choose options
Offer
#mydentity Dual Booster Color Max Love 58g

1 2 3 4 5

1 2 3 4 5

(1)

4+1 FREE
- #Hairbesties, I named these shades "Dual Booster" because you can use in two ways - for direct application or to customize, boost, correct or neutralize any of your #mydentity formulations.
- Incorporate desired amount of Dual Booster up to 50% to enhance any #mydentity Permanent or Demi-Permanent formulation.
- #Hairbesties, Aqua Blue is great for concealing excess warmth when mixing into your color formulation when battling brass.
€ 8,89
ex VAT

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+ More shades available
#mydentity Permanent Hair Colour 7CRC 58g

1 2 3 4 5

1 2 3 4 5

(11)

4+1 FREE
- #Hairbesties, the CRC Series offers pure, fiery copper tones with extreme vibrancy!
- Mix with the NI Series for warm, brown, copper-red tones, or with the GG Series for bright, warm copper tones.
- #Hairbestie Tip: After lifting with Permanent CRC, you can glaze the hair with the corresponding Demi-Permanent CRC Shade to give an extra pop of color & shine!
€ 8,89
ex VAT

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Offer
+ More shades available
#mydentity Permanent Hair Colour 5BB 58g

1 2 3 4 5

1 2 3 4 5

(11)

4+1 FREE
- I am obsessed with the BB Series, #hairbesties! With the Permanent BB Shades, you get the coolest chocolate tones on lower levels and creamy mocha tones on lighter levels while lifting & depositing.
- #Hairbestie Tip: To get the most natural result, mix 1-2 levels darker for your rootagé formula. This will help you achieve a subtle rooty feel.
€ 8,89
ex VAT

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Offer
+ More shades available
#mydentity Permanent Hair Colour 10IG 58g

1 2 3 4 5

1 2 3 4 5

(11)

4+1 FREE
- OMG #Hairbesties!! I love a cool, gold tone! This Ice Gold Series offers a hybrid tonality that gives an iridescent, cool reflection to a soft, gold tonality.
- Great for toning blondes and low-lighting.
€ 8,89
ex VAT

Choose options
+ More options available
#mydentity Permanent Developer 9% 30 Vol 473ml

1 2 3 4 5

1 2 3 4 5

(3)
- Formulated by Guy Tang
- Specially formulated with Guy's favourite lavender fragrance
- Available in a range of 10 vol to 40 vol
- For use with #Mydentity hair colour
€ 7,20
ex VAT

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Offer
+ More shades available
#mydentity Permanent Hair Colour 6NI 58g

1 2 3 4 5

1 2 3 4 5

(11)

4+1 FREE
- #Hairbesties, Permanent Natural Ice offers maximum gray coverage with a cool, natural result.
- The NI Series gives balanced control and is great for intermixing with other #mydentity shades when a natural result is desired.
- #Hairbestie Tip: When retouching gray coverage, used desired Permanent NI shade at the regrowth and refresh mids & ends with Demi-Permanent color two levels lighter.
€ 8,89
ex VAT

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#mydentity Permanent Hair Colour 5AA 58g

1 2 3 4 5

1 2 3 4 5

(11)

4+1 FREE
- #Hairbesties, when lifting the natural level 2-3 levels lighter, the double Ash Series gives you the most control for the coolest result possible!
- #Hairbestie Tip: On a virgin application, mix desired color with 20vol on the rootagé re-growth. For the mids to ends, mix desired color with 30vol to achieve even lift & deposit; and, avoid "hot roots!". Process for the full time on dry hair.
€ 8,89
ex VAT

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Offer
#mydentity Naked Blush 9 Demi-Permanent Hair Colour 58g

1 2 3 4 5

1 2 3 4 5

(0)

4+1 FREE
- For warmer end results, mix the Naked Glow Series with the Copper Red Copper and Rose Gold Series
- Formulated by Guy Tang!
- Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season
- Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling
€ 8,89
ex VAT
+ More options available
#mydentity Permanent Developer 6% 20 Vol 473ml

1 2 3 4 5

1 2 3 4 5

(3)
- Formulated by Guy Tang
- Specially formulated with Guy's favourite lavender fragrance
- Available in a range of 10 vol to 40 vol
- For use with #Mydentity hair colour
€ 7,20
ex VAT

Choose options
Offer

Limited Edition
+ More shades available
#mydentity Super Power Direct Dye Sheer Power 85g

1 2 3 4 5

1 2 3 4 5

(16)

4+1 FREE
- #Hairbesties, I incorporated an exclusive Keratin & Argan Seed Oil Blend to improve the overall integrity of the hair while providing maxinum color retention and vibrancy up
- Arctic Blue creates a vibrant, cool blue tone. Smoke out by adding Charcoal or mix with Pink Diamond to make a custom deep lavender color.
- #Hairbestie Tip: For maximum vibrancy & animation, pre-lighten the hair using #Big9 or #Magnum8 prior to appliaction.
€ 8,89
ex VAT

Choose options

89 Products Found