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  • <ul><li>#Hairbesties, introducing #MyHero Collagen Powder Protective Booster, a revolutionary powder additive that can be used with any lightener and/or color formula to shield the hair against damage during a lightener/color service. </li><li>Protects & reinforces by creating a protective coating around the hair structure to prevent damage before it starts</li><li>Collagen & Amino Acids deliver conditioning properties for added protection </li><li>Succinic Acids forms bridges between broken Keratin chains to further strengthen hair while processing</li><li>No compromise to color/lightening results and no added processing time</li></ul>
    € 29,00
    ex VAT
  • Offer
    #mydentity Big9 Crème Lightener 285g
    6+ FREE DEVELOPER
    <ul><li>Versatile formula for precise and global application techniques</li><li>Delivers superior conditioning during the lifting process</li><li>Protective crème base soothes the scalp and reduces sensitivity</li><li>Moisturising agents for optimal protection during and after the lifting process</li><li>Formulated by Guy Tang</li></ul>
    € 17,65
    ex VAT
  • Offer
    #mydentity Demi-Permanent Developer 6 Vol 473ml
    1+ FREE DEVELOPER
    <ul><li>Formulated by Guy Tang</li><li>Specially formulated with Guy's favourite lavender fragrance</li><li>Available in 6 vol</li><li>For use with #Mydentity hair colour</li></ul>
    € 8,29
    ex VAT
  • 1+ FREE DEVELOPER
    <ul><li>Available in 473mL and 1000mL</li><li>Specially formulated with my favorite lavender fragrance for all your #mydentity haircolor needs.</li></ul>
    € 11,75
    ex VAT
  • 1+ FREE DEVELOPER
    <ul><li>Formulated by Guy Tang</li><li>Specially formulated with Guy's favourite lavender fragrance</li><li>Available in a range of 10 vol to 40 vol</li><li>For use with #Mydentity hair colour</li></ul>
    € 7,45
    ex VAT
  • <ul><li>Lifts up to 8 levels in a single application</li><li>Dust-free, violet powder</li><li>Superior conditioning during the lifting process</li><li>Mix #Magnum8 with #Big9 to create the most perfect, hybrid consistency</li><li>Formulated by Guy Tang</li></ul>
    € 41,45
    ex VAT
  • <ul><li>Super Clean Feel! Designed with a pH of 5.7 to help remove oil and dirt from the hair while minimizing color fade</li><li>Body & Texture; nobody likes flat hair! Lightweight leaving the hair with body and fullness</li><li>Formulated without sulfates, parabens and sodium chloride</li></ul>
    € 22,79
    ex VAT
  • 6+ FREE DEVELOPER
    <ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Grey, Secondary Tone: Gray-Blue</li><li>Highest concentration of smoky ash dye-load</li><li>Control to combat warm tones to lower levels to deliver a cool base</li><li>Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed. </li></ul>
    € 9,25
    ex VAT
  • Offer
    #mydentity Permanent Hair Colour Shadow Ash 7 58g
    6+ FREE DEVELOPER
    <ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Grey, Secondary Tone: Gray-Blue</li><li>Highest concentration of smoky ash dye-load</li><li>Control to combat warm tones to lower levels to deliver a cool base</li><li>Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed. </li></ul>
    € 9,25
    ex VAT
  • <ul><li>Extra Slippage #hairbesties, this conditioner gives so much slippage!</li><li>The thick consistency, provides moisture - reducing frizz, flyaways and softening the texture of the hair</li><li>This conditioner gives so much shine to the hair for increased color reflection due to its softening effect</li><li>Formulated without sulfates, parabens and sodium chloride</li></ul>
    € 11,39
    ex VAT
  • Offer
    #mydentity Naked Blush 9 Demi-Permanent Hair Colour 58g
    6+ FREE DEVELOPER
    <ul><li>For warmer end results, mix the Naked Glow Series with the Copper Red Copper and Rose Gold Series</li><li>Formulated by Guy Tang!</li><li>Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season</li><li>Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling</li></ul>
    € 9,25
    ex VAT
  • Offer
    #mydentity Naked Blush 7 Demi-Permanent Hair Colour 58g
    6+ FREE DEVELOPER
    <ul><li>For warmer end results, mix the Naked Glow Series with the Copper Red Copper and Rose Gold Series</li><li>Formulated by Guy Tang!</li><li>Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season</li><li>Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling</li></ul>
    € 9,25
    ex VAT
  • Offer
    #mydentity Naked Glow 8 Permanent Hair Colour 58g
    6+ FREE DEVELOPER
    <ul><li> I’m obsessed with mixing Naked Blush with Rose Gold, Dusty Lavender, and Silver Smoke for a variety of blushing naked tones</li><li>Formulated by Guy Tang!</li><li>Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season</li><li>Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling</li></ul>
    € 9,25
    ex VAT
  • <ul><li>Stroke it, #hairbestie! For up to 7 levels of lift in a single application</li><li>Rosé tinted powder #Extra</li><li>ElastiShell™ Technology allows for a flexible cast with minimal flaking for an even lift</li><li>Processes in 35-45 minutes (1:3)Remember #hairbestie, it all depends on their hair!</li><li>Formulated with my favourite lavender fragrance</li></ul>
    € 25,55
    ex VAT
  • Offer
    #mydentity Demi-Permanent Hair Colour Shadow Ash 9 58g
    6+ FREE DEVELOPER
    <ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Grey, Secondary Tone: Gray-Blue</li><li>Highest concentration of smoky ash dye-load</li><li>Control to combat warm tones to lower levels to deliver a cool base</li><li>Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed. </li></ul>
    € 9,25
    ex VAT
  • Exclusive
    #mydentity Hairbestie Intro Kit Semi & Permanent Hair Colour Kit
    <ul><li>Exclusive #Hairbestie Kit!</li><li>Formulated by Guy Tang</li><li>Some of Guy’s favourite formulas from #Mydentity</li><li>Recreate the most demanding colour trends this season</li><li>Includes a <b>FREE</b> Big9 Creme Lightener, Magnum8 Power Lightener & Swatch-Ring </li></u>
    € 270,00
    ex VAT
  • Offer
    #mydentity Dual Booster Color Max Love 58g
    6+ FREE DEVELOPER
    <ul><li>#Hairbesties, I named these shades "Dual Booster" because you can use in two ways - for direct application or to customize, boost, correct or neutralize any of your #mydentity formulations.</li><li>Incorporate desired amount of Dual Booster up to 50% to enhance any #mydentity Permanent or Demi-Permanent formulation.</li><li>#Hairbesties, Aqua Blue is great for concealing excess warmth when mixing into your color formulation when battling brass.</li></ul>
    € 9,25
    ex VAT
  • Offer
    #mydentity Demi-Permanent Hair Colour Wicked Shadow 7 58g
    6+ FREE DEVELOPER
    <ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Green, Secondary Tone: Gray</li><li>Neutralizes unwanted red/brassy tones</li><li>HairBestie Tip: Mix with Shadow Ash for creative control of warmth or use Dark Shadows for a scalpagé formulation to mute the scalpagé from glowing. Amplify the control by adding Turquoise or Aqua Blue Booster if matte result is desired.</li></ul>
    € 9,25
    ex VAT
  • <ul><li>Designed for #Stroke7 to create a unique, creamy consistency</li><li>Spread it, #Hairbestie! Effortless spreadability for a flawless blend</li><li>When mixed with #Stroke7, the product rests on top of each painted section for added natural dimensionFor a bolder balayage, press harder for full penetration</li><li>Formulated with my favorite lavender fragrance</li></ul>
    € 8,15
    ex VAT
  • Offer
    #mydentity Naked Glow 9 Permanent Hair Colour 58g
    6+ FREE DEVELOPER
    <ul><li> I’m obsessed with mixing Naked Blush with Rose Gold, Dusty Lavender, and Silver Smoke for a variety of blushing naked tones</li><li>Formulated by Guy Tang!</li><li>Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season</li><li>Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling</li></ul>
    € 9,25
    ex VAT
  • <ul><li>Designed for #Stroke7 to create a unique, creamy consistency</li><li>Spread it, #Hairbestie! Effortless spreadability for a flawless blend</li><li>When mixed with #Stroke7, the product rests on top of each painted section for added natural dimension. For a bolder balayage, press harder for full penetration</li><li>Formulated with my favorite lavender fragrance</li></ul>
    € 8,15
    ex VAT
  • 6+ FREE DEVELOPER
    <ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Formulated by Guy Tang</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>
    € 9,25
    ex VAT
  • 6+ FREE DEVELOPER
    <ul><li>#Hairbesties, Permanent Natural Ice offers maximum gray coverage with a cool, natural result.</li><li>The NI Series gives balanced control and is great for intermixing with other #mydentity shades when a natural result is desired.</li><li>#Hairbestie Tip: When retouching gray coverage, used desired Permanent NI shade at the regrowth and refresh mids & ends with Demi-Permanent color two levels lighter.</li></ul>
    € 9,25
    ex VAT
  • 6+ FREE DEVELOPER
    <ul><li>OMG #Hairbesties!! I love a cool, gold tone!</li><li>This Ice Gold Series offers a hybrid tonality that gives an iridescent, cool reflection to a soft, gold tonality.</li><li>Great for toning blondes and low-lighting.</li><li>#Hairbestie Tip: When creating a lived-in look use the Demi-Permanent 9IG on the base and add Crystal Clear to your formula for the mid-lengths through the ends. This creates a seamless, ombre feel.</li></ul>
    € 9,25
    ex VAT
  • 6+ FREE DEVELOPER
    <ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>
    € 9,25
    ex VAT
  • Offer
    #mydentity Naked Glow 9 Demi-Permanent Hair Colour 58g
    6+ FREE DEVELOPER
    <ul><li>For warmer end results, mix the Naked Glow Series with the Copper Red Copper and Rose Gold Series</li><li>Formulated by Guy Tang!</li><li>Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season</li><li>Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling</li></ul>
    € 9,25
    ex VAT
    out of stock
  • <ul><li>Increase the vibrancy to Dusty Lavender or mix with any Ash Series to achieve a pearl cast.</li><li>Dual usages • Direct application. • Customize, boost, correct or neutralize any #mydentity formulation.</li></ul>
    € 9,25
    ex VAT
    out of stock
  • Offer
    #mydentity Demi-Permanent Hair Colour  6CRC 58g
    CLEARANCE
    <ul><li>#Hairbesties, the CRC Series offers pure, fiery copper tones with extreme vibrancy!</li><li>Mix with the NI Series for warm, brown, copper-red tones, or with the GG Series for bright, warm copper tones.</li><li>#Hairbestie Tip: After lifting with Permanent CRC, you can glaze the hair with the corresponding Demi-Permanent CRC Shade to give an extra pop of color & shine!</li></ul>
    € 9,25
    ex VAT
    out of stock
  • Exclusive
    #MyDentity Online Hair Colour Course
    <b>Why should I purchase this course? </b><br><ul><li> The opportunity to learn about #MyDentity - Guy Tang’s professional colour range, exclusive to Salon Services! </li> <li> #Hairbesties, join our Salon Success educators for a 1 hour exclusive online education session giving you the opportunity to evolve as a stylist and grow your #MyDentity colour knowledge. </li> <li> The opportunity to get all of your questions answered in a small group - limit of 10 people per session! </li> <li> Following your session you will receive a £10/€12 voucher redeemable against your next #MyDentity shop online at Salon Services. </li> </ul><br> <b>Top Features: </b><br> <ul> <li> Learn to create Guy’s signature shades </li> <li> Lightening education - when is it best to use each of the lighteners? </li> <li> Q&A session with the educator </li> </ul><br> <b>Key Learnings: </b><br> <ul> <li> Full understanding of the #MyDentity portfolio </li> <li> How to use the range to achieve grey coverage </li> <li> Formulations ideas, tips and tricks </li> </ul> <br> <b>Additional Information</b><br><ul> <li> This is an intermediate course suitable for existing stylists who already perform hair colour services </li> <li> The session is delivered by Salon Success Colour Educators </li> <li> Within 48hrs of booking you will receive a confirmation email including a PDF link with all the details required to join your session, this may go to your spam email folder. </li> <li> Students require a laptop, tablet or smartphone to be able to access the session through Microsoft Teams. </li> </ul>
    € 24,00
    ex VAT
  • Offer
    #mydentity Naked Glow 7 Demi-Permanent Hair Colour 58g
    6+ FREE DEVELOPER
    <ul><li>For warmer end results, mix the Naked Glow Series with the Copper Red Copper and Rose Gold Series</li><li>Formulated by Guy Tang!</li><li>Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season</li><li>Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling</li></ul>
    € 9,25
    ex VAT
    out of stock