L'Oréal Professionnel

<ul><li>A caring Sulphate free* shampoo for coloured hair that cleanses hair. *Gentle Cleansing formula</li><li>The system helps lock dyes within the hair fibre using patented technology**. **Patent granted in France.</li><li>Lock in your day 1 colour vibrancy for up to 100 days***. ***Instrumental test after 49 washes using the full Vitamino Color Spectrum routine.</li><li>Refill pouch contains 44% less plastic****. ****Compared to 1500ml bottle.</li></ul>

<ul><li> Purifies the scalp and the fiber from residue, sweat and oil for a fresher and cleaner feel. </li><li> Concentrated with 3% AHA, water-soluble acid. It helps to purify the surface of the scalp so that new cells can generate.</li><li> Made with hair pros, approved by dermatologists. </li><li> Lightweiht gel texture </li><li> Targeted for oily scalps. </li></ul>

<ul><li>Translucent permanent hair colour</li><li>Neutralised finish and extreme luminosity </li><li>Provides up to 3 levels of lift boosted in cool reflects</li><li>+50% light reflection*, 4X more translucency* *vs Majirel Core </li><li>18 intermixable shades for natural-looking colour results</li></ul>

<ul><li>Enriched with Resveratrol. Coloured hair appears more radiant and feels soft and protected.</li><li>Up to 8 weeks protection from colour fade**instrumental test shampoo + conditioner</li><li>Hair colour lasts for up to 8 weeks, and shine is radiant*instrumental test, after application of Shampoo + Conditioner</li></ul>

<ul><li>Gently cleanse and nourish </li><li>Enhance multimensional shine of blonde hair</li><li>Help to smooth damaged hair</li></ul>

<ul> <li>The Pro-choice for extreme hair rescue¹</li> <li>Repair the hair from 12 causes of hair damage² including heat styling, bleaching, hard water &amp; tangling</li> <li>This sulphate free shampoo &amp; mask removes metals³ in hair that is one of the major causes of hair breakage &amp; colour fade</li> <li>The results deliver up to 99% less hair breakage in 1 use and 2x shinier hair⁴</li> <li>This moisturising hair treatment delivers up to 2 weeks of hydration⁵ &amp; up to 96% instant smoothness⁶</li> </ul> <p> </p> <p>¹Prosumer test with Metal Detox Mask 13 stylists, 87 consumers.</p> <p>² Instrumental tests using the full Metal Detox routine. Causes of damage include Bleaching, bleach + colour, perming, straightening, porosity, repeated combing, tension, friction, heat chlorine, UV, Humidity, entanglement.</p> <p>³Copper</p> <p>⁴High repetition, instrumental brushing test after Metal Detox pre-shampoo treatment + shampoo + mask.</p> <p>⁵Consumer test with 13 hairdressers after at least 6 applications Metal Detox Mask on 83 consumers; 95.4% agreement.</p> <p>⁶Instrumental test with Metal Detox Shampoo + mask.</p>

<ul><li>Extra Strong Volume mousse</li><li>Extra strong hold</li><li>For XL blowdries and volumised hair </li></ul>

<ul><li>Help repair damage & restore original hair strength. Up to 82% more strength*.*Brushing test vs sensitised hair</li> <li>Restore hair's original elasticity & movement**.**Instrumental test after 5 applications of shampoo + rinse off serum</li> <li>Sulphate-free, the formula’s luxurious texture turns into a rich foam, cleanses, detangles hair and delivers a high level of care</li> <li>Refill pouch contains 44% less plastic****. ****Compared to 1500ml bottle</li></ul>

<ul><li>Rich, permanent hair colour</li><li>Provides perfect coverage of grey hair</li><li>Wide palette of rich tones and shades</li><li>Enriched with Ionéne G and Incell</li><li>Helps strengthen and reinforce the hair fibre</li></ul>

<ul><li>Replenishes, smoothes and nourishes the hair fiber, enhancing shine and radiance of blonde hair.</li><li>Enhanced blonde hair with multidimensionnal shine</li><li> Shinier hair**Instrumental test after application of Gloss shampoo + conditioner/mask</li></ul>

<ul><li>Repairs 2 years of wear in one use* and hair becomes 97% stronger**</li><li>Provides shine for 100 hours**</li><li>3-day frizz control**</li><li>Hair becomes 83% smoother*** and more nourished without weighing it down</li><li>For damaged, colour-treated and naturally uncoloured hair</li></ul>

<ul><li>A professional leave-in treatment spray for 30 benefits in 1 step</li> <li>Lock in 30 benefits to perform infinite backstage styles</li> <li>4% care complex to reinforce hair fibre, shielding from the stress of styling</li> <li>Surface restructuring to enable remodelling, and 24H style control. Co-developed with hair pros to work on any hairstyle</li></ul>

<ul><li>Rootlift spray-mousse</li><li>Creates volumised hair </li></ul>

<ul><li>L'Oréal Professionnel Efassor Permanent Colour Stripper</li><li>Returns hair to original colour</li><li>Pleasant fragrance</li><li>Gentle action</li><li>Also removes colour stains</li></ul>

<ul> <li>Absolut Repair offers the ultimate professional resurfacing experience for damaged and over processed hair</li> <li>The resurfacing shampoo and mask help visibly resurface damaged hair resulting in up to 77%* less surface damage</li> <li>The hair is manageable and up to 7X** shinier after the treatment routine</li> </ul><br> <p>*Shampoo+ Instant Resurfacing Masque after 5 applications.</p> <p>**Shampoo + Resurfacing Golden Masque.</p>

<ul><li>Natural strength perm lotion for classic, crisp, bouncy curls</li><li>Suitable for resistant to natural hair</li><li>Enriched with Ionène G</li><li>Long-lasting results</li></ul>

<ul><li>Creates the perfect clean canvas for optimal colour results by neutralizing metal inside the hair before colouring </li><li>For true to tone, bright colour results</li><li>Express application - Simply spray onto hair before colouring </li><li>Suitable for all types of coloured hair and technical services </li></ul>

<ul><li>Directional fixing and finishing spray</li><li>Extra strong hold</li><li>Natural looking shine</li><li>Creates secured updos and defined looks</li></ul>

<ul><li>Instant coverage of grey hairs</li><li>No transfer, no wet finish</li><li>Precise targeted application</li><li>Washes out in one shampoo</li><li>Available in 4 colours: Dark Blonde, Light Brown, Brown and Black</li></ul>

<ul><li>To dilute, pastelise and personalise for subtle and luminous colour reflects </li><li>Fluidifies the texture of any Dia Light mix for easy take through </li><li>Provides an ultimate shine finish; hair is up to 30% more conditioned after Dia Light application on bleached hair </li><li>Use to provide a gloss service </li><li>Suitable for all bases and limitless toning</li></ul>

<ul><li>Perm lotion to create modern, conditioned waves and curls</li><li>Suitable for sensitised hair</li><li>Enriched with Ionène G</li><li>Provides a healthy-looking shine and strengthens hair</li><li>Easy application</li></ul>

<ul><li>Reprogram hair for up to 2 weeks of frizz control¹</li> <li>Seals hair keratin for long-lasting results</li> <li>Deliver instant shine that lasts up to 5 days²</li> <li>Fights against up to 80% humidity³ with heat protection up to 230°C (450°F)⁴, controlling unwanted volume for daily styling in half the time⁵</li> <li>The fragrance is Fig Leaf, Creamy Sandalwood, Orris and violet</li></ul><br> <p>&sup1;Consumer test on 68 participants, 1 application/week for 4 weeks. Based on a 15-day break observation.</p> <p>&sup2;Instrumental test after 1 application of shampoo, mask &amp; serum.</p> <p>&sup3;Instrumental tests, with full routine after 4 uses of the Smooth Transformer.</p> <p>⁴Instrumental tests.</p> <p>⁵Instrumental tests with routine 4 times of Shampoo + Smooth Transformer + Leave-on.</p>

<ul><li>Hair is stronger and nourished; up to 97% less breakage*** and up to 2x shinier** </li><li>Smooth hair for up to 24hrs** and heat protection up to 230°C**</li><li>Lightweight, natural finish; hair has more body and discipline</li><li>Its rich texture is instantly absorbed by the hair fibre without weighing it down </li><li>For all hair textures, colour-treated, damaged, bleached & natural hair </li></ul>

<ul><li>Gentle cleasing formula provides weightless, long-lasting hydration for curls and coils </li><li>Silicone-free for a natural touch </li><li>Ultra-creamy formula that transforms into a rich and enveloping foam when in contact with water </li><li>The go-to shampoo if you have fine open curls </li><li>For healthy looking and easy to detangle curls and coils </li></ul>

<ul><li>Go blonder than ever before with Blond Studio 9! </li><li>Powered by oil for the strongest and most neutralizing lift, helping you to achieve up to 9 levels quicker with lower volume developers </li><li>Oil boosts the lift while keeping the result predictable </li><li>Leaves hair feeling softer to the touch </li><li>Formulated to be used exclusively with the Blond Studio 9 levels lightening powder </li></ul>

<ul><li>Help repair damage and restore hair's original strength</li><li>This exclusive rinse-off serum is highly concentrated with 2% Peptides bonder + 5 amino acids</li><li>Restores hair strength, elasticity and movement</li><li>Improves hair shine and smoothness</li><li>Suitable for all damaged hair textures, colour-treated, lightened & natural hair</li></ul>

<ul><li>Protects the hair from metal* to reduce breakage and preserve colour brightness**</li><li>Up to 72h hydration and anti-humidity*</li><li>Up to 97% of colour brightness preserved after 8 weeks*</li><li>Up to 3x more definition*</li><li>UV & Heat protection up to 230°C</li><li>Provides softer, shinier and smoother looking hair</li></ul>

<ul><li>Lock-in glass shine for up to 72 hours* with results that last up to 10 washes**</li><li>Heat protection up to 230&deg;C</li><li>Anti-frizz*** &amp; Anti-humidity*** (up to 80% humidity in the air)</li><li>Protection against UV induced damage***</li></ul><br><p>*up to 72h after application, instrumental test vs unwashed hair. **anti-frizz, thermoprotection, nourishment, smoothness, softness up to 10 washes, instrumental. ***instrumental tests.</p>

<ul><li>Enriched with Resveratrol. Coloured hair appears more radiant and feels soft and protected.</li><li>Up to 8 weeks protection from colour fade**instrumental test shampoo + conditioner</li><li>Hair colour lasts for up to 8 weeks, and shine is radiant*instrumental test, after application of Shampoo + Conditioner</li></ul>

<ul><li>Enriched with Wheat Protein and Gold Quinoa extract. Optimal resurfacing but with a lightweight touch.</li><li>Resurfacing for dry and damaged hair.</li><li>With the Serie Expert Absolut Repair Instant Resurfacing Mask: Up to 77% less surface damage*Up to 7x shinier hair***Shampoo+ Instant Resurfacing Masque after 5 applications **Shampoo + Instant Resurfacing Masque</li></ul>

<ul><li>Enriched with an exclusive combination of FILLER-A100 and Amino Acids. Renews the look of lengths.</li><li>For visibily thicker looking lengths and ends</li><li>With the Serie Expert Pro Longer Lengths Renewing mask: Up to 66% split ends reduction**instrumental test using lotion shampoo and mask                  </li></ul>

<ul><li>Discover the SteamPod 4, the all-in-one professional steam styler by L'Oréal Professionnel </li><li>Create a variety of hair styles for all hair types using patented steam technology </li><li>Delivers bouncy defined curls </li><li>Curl locking guide: gently heats up to 100°C for more defined curls** </li><li>Improved straightening experience: now reach 30% closer to the roots* </li><li>Set of 3 steam-optimizing combs: tailored to guarantee even steam diffusion on any hair type </li></ul>

<ul><li>Pre-shampoo treatment that helps prevent hair breakage & colour fade</li><li>Instantly detangles</li><li>Up to 72hr nourishment, smoothness and softness</li><li>Prepares hair for cleansing & eases shampoo usage</li><li>Lightweight, concentrated gel texture that instantly & deeply penetrates the fibre</li></ul>

<ul> <li>This professional shampoo &amp; hair Mask set helps protect and nourish coloured hair</li> <li>Colour lasts up to 8 weeks*</li> <li>Hair is left feeling soft and protected</li> <li>Coloured hair is up to 6* times shinier and appears brighter and radiant</li> </ul><br> <p>*instrumental test shampoo + conditioner</p>

<ul><li>Scalp Advanced Anti-oiliness 2-in-1 deep purifier clay was targeted-formulated for oily scalps. <ul><li>Versatile texture: deeply unclogs residue, sweat and oil when used as a shampoo and deeply purifies residue, sweat and oil when used as a mask. Hair feels lightweight and volumized.</li><li>Concentrated with 6% Clay, fine-grained active ingredient, that can do a soft peel on the scalp to help unclogging scalp surface from dirt, oil and sweat.</li><li>Made with hair pros, approved by dermatologists.</li><li>Hair feels lightweight and volumized.</li></ul>

<ul><li>Go blonder than ever before with Blond Studio 9! </li><li>Powered by oil for the strongest and most neutralizing lift, helping you to achieve up to 9 levels quicker with lower volume developers </li><li>Oil boosts the lift while keeping the result predictable </li><li>Leaves hair feeling softer to the touch </li><li>Formulated to be used exclusively with the Blond Studio 9 levels lightening powder </li></ul>