<ul><li>Professional ammonia-free demi-permanent hair colour</li><li>Low commitment; colour gently fades over 24 washes with up to 50% grey coverage</li><li>Enriched with Keratin and shine polymers to smooth the hair's surface, deliver extraordinary softness and a brilliant shine</li><li>Perfect for refreshing previous colour, and toning natural or bleached hair</li><li>100ml tube means great value</li></ul>

<ul><li>100% vegan permanent hair colour cream that offers the perfect fusion of coverage, reliability and healthy-looking shine.</li><li>Pure XG Protection System with cottonseed oil and rice milk leaves hair shiny and healthy-looking.</li><li>DyeSmart® System ensures maximum colour penetration, greater longevity and brilliant vibrancy.</li><li>A matching demi-permanent cream colour, Crema XG®, is now available to seamlessly pair with Color XG® to refresh ends, lowlight, tone and more.</li><li>Vegan, paraben free, gluten free, nut free formula.</li></ul>