Matrix SoColor Cult Semi-Permenant Hair Colour Red Hot 118ml

<ul><li>Customisable longevity with our long lasting shades available in both Direct and Tone-on-tone for a complete spectrum of colour longevities.</li><li>True-to-tone fade for all vibrancies via our highest ever concentration of dyes, featuring our pure violet dye.</li><li>Infinite palette with our 12 intermixable shades including a clear to dilute for a more patellised look</li><li>Superior conditioning formula built into every shade with ceramides for strength and powerful conditioning agents</li><li>Cream gel texture, easy to apply for even and consitent results</li></ul>

<ul><li>Ideal for brightening and neutralising unwanted warmth in orange, red and yellow toned hair </li><li>Suitable for all hair types and textures including highlighted and full-head blonde, bleached, grey and white hair </li><li>Natural PH </li><li>Gentle formula, dermatologically tested and certified </li><li>Vegan friendly, formulated without Parabens & SLES/SLS </li></ul>

<ul><li> Fortifying formula helps heal hair for the perfect balance of strength and velvety softness with extraordinary colour protection</li><li>Luxurious, gentle, rich-lather shampoo</li><li>Formulated with key ingredients Keravis, Astaxanthin and a signature aromatherapy blend of Raspberry, Peach, and Water Flowers</li><li>The formula is sulfate-free to allow for a gentle cleanse</li><li> 100% vegan formula</li></ul>

<ul><li>Nylon ball-ended bristles</li><li>Soft antislip handle </li><li>Removable sectioning pick </li><li>Pink </li></ul>

<ul><li>Semi-permanent hair masks that will bring intensive colour to the hair and lasts about 15 washes</li><li>Cool scent of watermelon and Lily of the valley</li><li>100% Vegan ingredients</li><li>Swedish production</li><li>Animal friendly</li></ul>

<ul><li>Gently cleanses & cares</li><li>Creates new bonds within hair fibre</li><li>Targeted levels of cool pigments</li><li>Neutralises yellow tones</li><li>Leaves the hair feeling soft & silky</li></ul>

<ul><li>Permanent, liquid color with fast 10 minute processing time </li><li>Up to 100% gray coverage in just 10 minutes with a mirror-like glossy shine </li><li>1:1 shade match with Redken Color Gels Lacquers with no banding between applications </li><li>Alkaline, low ammonia formula respects hair integrity </li><li>Quick, easy 1:1 mixing and application from a bottle or brush </li><li>Smart pause technology helps to prevent over-processing </li></ul>