Ion Semi-Permanent Pastel Hair Colour 100ml

<ul><li>Frizz control cream</li><li>Eliminates frizz and adds lustre with a silky-soft touch</li><li>Provides moisture and elasticity to wavy, frizzy and dry hair</li><li>Perfect for obtaining perfectly smooth hairstyles</li><li>Soft hold</li></ul>

<ul><li>New formula with ME+ technology that reduces risk of hypoallergenic reactions</li><li>Up to 100% grey coverage and up to 5 levels of lift</li><li>Contains Metal Purifier technology</li><li>Easy to apply flexible mixture with 1:1 ratio</li><li>Significantly reduces hair damage, colour after colour</li></ul>

<ul><li>Professional ammonia-free demi-permanent hair colour</li><li>Low commitment; colour gently fades over 24 washes with up to 50% grey coverage</li><li>Enriched with Keratin and shine polymers to smooth the hair's surface, deliver extraordinary softness and a brilliant shine</li><li>Perfect for refreshing previous colour, and toning natural or bleached hair</li><li>100ml tube means great value</li></ul>

<ul><li>Rich, permanent hair colour</li><li>Provides perfect coverage of grey hair</li><li>Wide palette of rich tones and shades</li><li>Enriched with Ionéne G and Incell</li><li>Helps strengthen and reinforce the hair fibre</li></ul>

<ul><li>100% Vegan Friendly & Cruelty Free</li><li>Ready to use - no peroxide required</li><li>Made in the UK</li><li>Lasts 8 - 12 washes</li><li>Conditioning Formula</li></ul>

<ul><li>Intensely nourishing leave-in treatment </li><li>Infused with violet pigments to help counteract yellow tones in blonde and grey hair</li><li>Formulated with Soy Protein and Fibre Bond Technology to help strengthen and protect the hair cuticle </li><li>Leaves the hair feeling soft, nourished and more manageable</li><li>100% vegan friendly & cruelty free</li></ul>

<ul><li>Dandruff Relief & Hair Growth</li><li>100% Vegan & Cruelty Free</li><li>Sulphate & Paraben Free</li><li>Colour Guard Complex</li><li>Produced in Sweden</li></ul>