Dyson technology designed for haircare professionals
Discover the hair care range designed to deliver styles tailored to all hair types—while limiting damage from extreme heat. The performance of Dyson styling tools is the result of over a decade of research—exploring everything from hair structure to airflow dynamics, with a focus on the impact of thermal, mechanical, and chemical damage. Since 2017, we have surveyed and interviewed 696 hairstylists¹ to better understand their environments, routines, and needs. Dyson engineers have studied and addressed the challenges they face daily. A typical stylist sees between 4 and 16 clients per day, spending an average of 30 to 60 minutes styling each one², adjusting the angle of the hair dryer up to 30 times in a single session. Repetitive strain injuries, such as carpal tunnel syndrome, are common in the profession. These insights led to the creation of the Dyson Supersonic r™ hair dryer—an agile, adaptable tool designed to meet real-world demands, delivering both superior styling results and an enhanced professional experience.
1 United Kingdom, United States, Canada – 275 stylists (in premium salons) in 2017; United States – 406 stylists in 2020; Italy – 15 interviews in 2022
2 Dyson Professional Stylist Study 2017 and Dyson U.S. Stylist Study 2020
A powerful motor engineered by Dyson
The Dyson Hyperdymium™ motor is designed to generate the pressure needed for fast, effective hair drying. Spinning at up to 110,000 rpm, it produces a precise and controlled airflow.
Precise airflow
The ultra-responsive heating element features 10 aluminum sheets positioned along the curve of the device to ensure even airflow and temperature distribution.⁷ This enables fast, precise drying and a superior finish.⁸
Greater comfort and control
Designed for a more comfortable grip, the Supersonic r™ professional hair dryer is 30% smaller⁵ and 20% lighter⁶. Its ergonomic, innovative design offers enhanced control and greater precision.
- • Fast drying. No extreme heat.
- • Magnetic styling attachments
- • Engineered for all hair types
Dyson Hair Dryer
Fast drying in progress
Air Multiplier™ technology triples airflow for faster drying.
Protects your hair’s natural shine
Intelligent heat control measures air temperature over 40 times per second to help prevent damage from extreme heat.
Powered by the Dyson digital motor V9
The small yet powerful V9 digital motor spins at up to 110,000 RPM. Compact enough to fit in the handle, it ensures a balanced and comfortable grip.
Nural™ sensors for added intelligence
A network of sensors within the Dyson Supersonic Nural™ hair dryer activate new features automatically.To optimise your styling routine.
Scalp protect mode
A Time of Flight sensor automatically adjusts temperature to enhance natural shine and help protect your scalp.
Attachment learning
A Hall sensor recognises each attachment as you use it and automatically adjusts to your go-to styling preferences.²
- • Optimized styling with up to 50% less damage¹
- • Intelligent heat control
- • Corded or cordless use, with up to 30 minutes of run time²
Optimized styling. Half the damage¹. Corded or cordless use².
Precision styling with half the damage³
Flexing copper plates shape to gather hair, allowing you to achieve the same style with less heat.
Plate temperature monitored 100 times per second
Integrated sensors regulate the plate temperature 100 times per second to maintain consistent performance without ever exceeding the selected temperature.
The versatility of cordless. The performance of corded.
Enjoy the thermal performance of a corded straightener in cordless mode—powered by a high-performance 4-cell lithium-ion battery.
Style from wet
Air Multiplier™ technology triples airflow for faster drying.
Refresh from dry
Intelligent heat control measures air temperature over 40 times per second to help prevent damage from extreme heat.
Intuitive airflow
The small yet powerful V9 digital motor spins at up to 110,000 RPM. Compact enough to fit in the handle, it ensures a balanced and comfortable grip.
- Discover the hair care range designed to create styles for all hair types—while minimizing damage from extreme heat.
Airwrap i.d. ™ Straight + Wavy & Dyson Airwrap i.d. ™ Curly + Coily
Dries. Curls. Shapes. Smooths and tames flyaways. Without heat damage.
Personalized curl program. Wrap, curl, set — in one click. The device connects to the MyDyson app via Bluetooth to deliver customized curl sequences tailored to the user.
Perfect curls with i.d. curl™
The i.d. curl™ program is designed to deliver a personalized curling experience. By entering each client’s hair type, length, and styling expertise into the MyDyson app, you receive a customized curling routine tailored to their needs.
Suitable for all hair types, with no heat damage
The Dyson Airwrap i.d.™ uses the power of air to create volume and curls without causing heat damage. It keeps the temperature below 150°C to protect the hair while preserving its natural shine.
Dyson Airwrap i.d.™ Curly + Coily
Programs your perfect curls everytime. At the push of a button.
Airwrap i.d.™ Straight + Wavy
From smooth to wavy: Ideal for transforming straight hair into natural-looking waves, this Airwrap effortlessly adds volume and texture with a smooth finish—perfect for a polished everyday style.
