For effective and long-lasting hair lightening, the Redken bleach and
developers range has your clients' hair bleaching needs covered. In
particular, the Redken Shades EQ Developer range is specially formulated
to work with the Shades EQ range of Redken hair colours by maintaining an
acidic pH and stabilising viscosity. The Redken bleach range also includes
the powerful Redken Blonde Idol Flashlift Lightening Powder, ideal for
customising any kind of blonde hair. For clients set on light or blonde
hair, consider finishing this hair care process with
Redken Blondage
shampoo and conditioner.