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After you’ve performed a salon treatment, the last thing you want is for your client to arrive at their next appointment with straw-like and brassy-looking hair.
Well, Olaplex has come to the rescue with their No.4P Blonde Enhancer Toning Shampoo, which adds a splash of purple into the mix and also offers a great opportunity for you to retail this salon and at-home product to your clients. We’re going to reveal everything from its strengthening formula right through to how it seamlessly fits with the rest of the Olaplex system, so you’ll see why we believe this brass-busting shampoo will be perfect for both your business and your clients.
What is Olaplex?
You might be new to Olaplex so, as a little refresher, the technology behind Olaplex’s revolutionary system is a single molecule: Bis-Aminopropyl Diglycol Dimaleate. Free of oils and silicones, it relinks broken bonds found deep within the hair and reverses the effects of the five forms of damage:
Colour
Chemical
Mechanical
Environmental
Lifestyle
Suitable for all hair types and textures, the complete Olaplex system features a mixture of both exclusive professional products that you can include in a client’s colour service and also an at-home range you can retail.
So what exactly is Olaplex No.4P?
The Olaplex No.4P Blonde Enhancer Toning Shampoo is a purple shampoo that relies on the brand’s powerful patented bond-building technology, and can be used both in your salon or freelance business as well as at home. With highly concentrated violet pigments and a mild cleansing action, it neutralises those unwanted yellow tones that appear in your client’s hair over time. However, what makes its sulphate free formula truly stand out is its hydrating property, which makes it one of the only purple shampoos to leave the hair feeling smooth and soft to the touch. Gentle enough to use daily on all hair types, including grey and lightened brunette, the Olaplex No.4P Blonde Enhancer Toning Shampoo leaves hair up to three times brighter than other leading purple shampoos.
How should my clients use Olaplex No.4P?
One of the most exciting things about the Olaplex No.4P Blonde Enhancer Toning Shampoo is, after using it in their treatment, you can tell your client that it’s fully customisable. No matter whether they’re a natural blonde or a highlighted brunette, they can decide how much and how often to use it so that they achieve the desired result. Whatever their routine, all it takes are two simple steps to transform their hair and help keep colour looking and feeling as good as new with Olaplex 4P:
1. Massage the Olaplex No4.P Blonde Enhancer Toning Shampoo into the hair until it creates a rich foam. Leave it to process for one to three minutes. For a more intense toning, leave to process for up to five minutes.
TOP TIP: If your client wants to tone their colour without any risk of leaving a pigment deposit, tell them to use the Olaplex No.4P Blonde Enhancer Toning Shampoo every third wash and leave it in for a maximum of three minutes.
How does No.4P fit with the rest of the Olaplex series?
Step One (Optional)
Following your client’s treatment, advise them to saturate their dry hair with the Olaplex No.0 Intense Bond Building Treatment and leave in for ten minutes without rinsing out. Tell them to follow it immediately with the Olaplex No.3 Hair Perfector, again leaving it in for ten minutes but this time rinsing out.
Step Two
Advise your clients to massage the Olaplex No.4P Blonde Enhancer Toning Shampoo into their hair, from roots to ends, until it creates a rich foam, and leave in for three minutes. For a more intense toning, they can leave in for five minutes. Rinse out thoroughly.
Follow up with the Olaplex No.5 Bond Maintenance Conditioner, applying from mid-lengths to ends. Rinse out thoroughly and move on to the Olaplex No.8 Bond Building Moisture Mask. Tell your client to leave it in for ten minutes before rinsing out.
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<ul><li>Neutralizes unwanted yellow tones & brassiness</li>
<li>Brightens hair colour and enhances shine</li>
<li>Repairs everyday damage and defends against future breakage</li>
<li>Gently cleanses without stripping</li>
<li>Strengthens and reinforces bonds for more resilient hair</li></ul>
BUY 2+ SAVE 20% | FREE OLAPLEX STAND-ALONE TREATMENT
<ul><li>Olaplex patented technology that finds and re-links broken disulphide bonds in the hair</li><li>Helps to increase moisture levels</li><li>Helps to enhance shine</li><li>Colour safe and helps to maintain high quality colour</li><li>Vegan friendly and cruelty free</li></ul>
Now that we’ve covered everything you need to know about No.4P, from its formula to how it can be combined with the rest of the Olaplex system, let's quickly review why it's an excellent addition to your clients' salon and at-home haircare routines.
Tried, true and trusted
Olaplex’s patented technology is renowned worldwide and continues to be the industry innovator for bond-building haircare. The No.4P Blond Enhancer Toning Shampoo is yet another example of how you can offer your clients salon-quality results in the comfort of their own home.
Calm, cool and collected
No matter whether their hair is coiled and blonde or straight and grey, the No.4P Blonde Enhancer Toning Shampoo is suitable for all of your clients’ hair types and textures. Even though it is highly concentrated in active ingredients, its formula is gentle enough for them to use every day if they wish.
Unbreakable Blondes
The Olaplex No.4P Blonde Enhancer Toning Shampoo redefines brassy-reduction haircare, as it’s one of the few that also targets hydration. Whether you use it as a stand-alone treatment or retail it as part of your client’s at-home Olaplex routine, you can customise it to suit every haircare need and desired result. After all, the more you use it, the brighter the blonde.
Shop the Olaplex No.4P Blonde Enhancer Toning Shampoo along with the rest of your hair and beauty essentials at Salon Services. For more advice and the latest hair and beauty tips, follow our Beauty Talk blog.
