Morgan Taylor REACTmax Nail Strengthener + Extended Wear Base Coat - Optical Brightener

<ul><li>Create strong, flexible nails</li><li>Maximum strength with no brittleness</li><li>Up to 10 days wear with Gelish-infused technology</li><li>Formaldehyde-free formula</li><li>Optical Brightener</li></ul>

<ul><li>A complete semi-permanent expressive colour palette</li><li>12 specially crafted pure vibrant shades and 1 clear shade</li><li>Full intermixability, beautiful pastelisation and bespoke colouring results</li><li>Fading true-to-tone and lasting up to 20 washes</li><li>Use full head or partial application</li></ul>

<ul><li>Smoothing formula provides lasting smoothness, frizz control and shields hair colour from the effects of heat styling for the perfect blowout</li><li>100% vegan formula</li><li>Formulated with key ingredients Camellia, Shea Butter, a signature aromatherapy blend of Cocoa, Marshmallow Accord, and Woody</li><li>Silicone-free and sulfate-free for a natural touch</li><li>Luxurious and rich-lather shampoo</li></ul>

<ul><li>Formulated with Metal Purifier technology to purify and detox hair from metals</li><li>Gently prepares hair for further repair treatment and care routine</li><li>Vegan formula</li><li>Dermatologically tested</li><li>Suitable for all hair types and textures</li></ul>

<ul><li>Luxurious Ammonia-free permanent hair colour. </li><li> Salon colour experience powered by oil. </li><li>Unique Oil powered ODS technology for high impact colour and optimal scalp comfort.</li><li>Up to 100% white hair coverage. Up to +48% shinier result* </li><li> Vegan formula </li></ul>

<ul><li>Incredible range of on-trend shades</li><li>Created from specialty raw ingredients</li><li>Long-lasting colour with a gorgeous professional finish</li><li>Developed for professionals by professionals</li><li>Free from formaldehyde, and DBP</li></ul>

<ul><li>Permanent yoghurt based hair color with no ammonia or fragrance</li><li>Delivers perfect coverage of grey hair and intense, brilliant colour results</li><li>Creamy texture</li><li>Up to 70% of ingredients from natural origins *</li><li>Contains Velian Complex</li></ul>

<ul><li>Award-winning patented formula</li><li>Up to 21 days of chip free wear</li><li>Cures in a LED Lamp in 30 seconds</li><li>New ergonomically designed cap & bottle</li><li>Soaks off completely in 10-15 minutes</li></ul>

<ul><li>Deep cleansing and clarifying</li><li>Refreshing as it washes away dirt and residue build up</li><li>Cleans without stripping natural oils</li></ul>

<ul><li>Natural tone direction with up to 100% white hair coverage</li><li>Processing time complete in only 10 minutes</li><li>Perfect white hair coverage</li><li>Long-lasting colour retention & vibrancy</li></ul>