4.5
2
L'Oréal Professionnel Dia Color Demi Permanent Hair Colour - 8.34 60ml
£12.65
ex. VAT
(Trade Price)
(£15.18 inc. VAT) | £21.08 per 100ml
(£15.18 inc. VAT) | £21.08 per 100ml
Offer
853215
- 8.34
5+1 FREE | 8+2 FREE
BUY 5, GET 1 FREE
OR, BUY 8, GET 2 FREE
- Mix & Match across L'Oréal Professionnel Dia Color 60ml & Dia Light 50ml only
- Buy multiples of 6 (6, 12..) or 10 (10, 20..) for offer to apply
- Cheapest item(s) free
- While stocks last
- Click here to shop the full range
The better value offer will be automatically calculated at basket.
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8.34
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3
3
-
4
4
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5
5
-
6
6
-
7
7
-
8
8
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4.15
4.15
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6.23
6.23
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7.13
7.13
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8.23
8.23
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9.13
9.13
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8.31
8.31
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5.8
5.8
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6.84
6.84
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7.8
7.8
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9.82
9.82
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5.71
5.71
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4.62
4.62
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5.5
5.5
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6.60
6.6
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5.4
5.4
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6.45
6.45
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7.44
7.44
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8.43
8.43
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5.35
5.35
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6.3
6.3
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6.34
6.34
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8.3
8.3
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8.34
8.34
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4.20
4.2
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8.2
8.2
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5.1
5.1
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5.18
5.18
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6.1
6.1
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7.18
7.18
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8.1
8.1
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1
1
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9
9
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CLEAR
CLEAR
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9.1
9.1
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7.1
7.1
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6.12
6.12
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6.8
6.8
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7.32
7.32
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8.13
8.13
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Overview
- Ammonia-free, demi-permanent hair colour for up to 6 weeks of glossy colour*
- Perfect to tone, gloss and refresh previously sensitised, lightened or coloured hair
- 100% true-to-tone colour with up to 70% grey coverage
- Gentle acidic technology balances the hair and closes the cuticles for healthier-looking results and 3x more shine*
- All shades are intermixable for personalised colour results
Description
L'Oréal Professionnel Dia Color is an ammonia-free demi-permanent hair colour that delivers up to 6 weeks of glossy colour with 3x more shine*. Delivering up to 70% grey coverage, the 100% true-to-tone colour is the perfect second step after a lightening, colour or coverage service, making it perfect for neutralising lightened hair and refreshing faded lengths. Melanin Gap Filler Technology fills gaps from lost melanin and reinjects colour inside the hair fibre. Hair is balanced and 30% more conditioned for healthier-looking hair and natural looking results*. All shades are intermixable for truly personalised colour results. The acidic gel-crème texture ensures easy mixing, application and rinsing.
Key benefits:
*Consumer & instrumental tests
**Maximum percentage of naturality across all shades in the range, with at least 84%
Key benefits:
- 6 weeks of gloss colour*
- 3x more shine*
- Up to 70% grey coverage
- 100% true-to-tone colour
- Up to 92% natural origin ingredients**
*Consumer & instrumental tests
**Maximum percentage of naturality across all shades in the range, with at least 84%
Directions for Use
L'Oréal Professionnel Dia Color should be mixed in a 1 to 1.5 ratio, i.e. 1 tube (50ml) Dia Color + 75ml of Dia Activateur 6 vol. (1.8%), 9 vol. (2.7%).
Open the applicator bottle immediately after mixing to avoid the bottle bursting and causing damage from the product overflowing. Wearing suitable disposable gloves, apply quickly to dry hair. Develop up to 20 minutes for all technical services: Pre-colouring, toning, refreshing lengths and ends techniques, adding shine and gloss to previously coloured hair.
Open the applicator bottle immediately after mixing to avoid the bottle bursting and causing damage from the product overflowing. Wearing suitable disposable gloves, apply quickly to dry hair. Develop up to 20 minutes for all technical services: Pre-colouring, toning, refreshing lengths and ends techniques, adding shine and gloss to previously coloured hair.
Ingredients
AQUA / WATER / EAU • CETEARYL ALCOHOL • ETHANOLAMINE • GLYCERIN • PROPANEDIOL • BUTYROSPERMUM PARKII BUTTER / SHEA BUTTER • OLEIC ACID • OLEYL ALCOHOL • TOLUENE-2,5-DIAMINE • COCO-GLUCOSIDE • m-AMINOPHENOL • HYDROXYBENZOMORPHOLINE • N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE • SODIUM METABISULFITE • 2,4-DIAMINOPHENOXYETHANOL HCL • PARFUM / FRAGRANCE • HYDROXYETHYL-3,4-METHYLENEDIOXYANILINE HCL • ASCORBIC ACID • TETRASODIUM GLUTAMATE DIACETATE • XANTHAN GUM • THIOGLYCERIN • SODIUM HYALURONATE • CITRIC ACID
Delivery & Stock
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Offer
£12.65
ex VAT
5+1 FREE | 8+2 FREE
<ul><li>Ammonia-free, demi-permanent hair colour for up to 6 weeks of glossy colour*</li><li>Perfect to tone, gloss and refresh previously sensitised, lightened or coloured hair</li><li>100% true-to-tone colour with up to 70% grey coverage</li><li>Gentle acidic technology balances the hair and closes the cuticles for healthier-looking results and 3x more shine*</li><li> All shades are intermixable for personalised colour results </li></ul>
Offer
£11.05
ex VAT
BUY 6 GET 1 FREE
<ul><li>Permanent, liquid color with mirror-like shine and A-List results.</li><li>Fade resistant, rich color with up to 100% gray coverage. </li><li>The alkaline, low ammonia formula respects hair integrity for glossy, healthy hair. </li><li>Up to 4 levels of lift. </li><li>Quick, easy mixing and application from a bottle or brush.</li></ul>
MEGA DEAL
Exclusive
£8.15
ex VAT
BUY 5+ GET A FREE DEVELOPER OR TUBE COLOUR | BUY 8 GET 3 FREE
<ul><li>Glycerin, wheat protein and pro-vitamin B5 repair, condition and protect hair</li><li>Lifts hair up to 4 levels</li><li>Provides 100% grey coverage</li><li>Offers long-lasting colour with intense shine</li></ul>
MEGA DEAL
£9.55
ex VAT
5+1 FREE | 8+2 FREE
<ul><li>Up to 5 levels of lift</li><li>Improved formula with TrueLift Complex for more powerful lift and stronger neutralisation for cool blonde and neutral blonde tone directions</li><li>Integrated Fibre Bond Technology for reduced hair breakage</li><li>Enforces bonds for 94% less hair damage</li><li>To be used on bases 6 to 8</li></ul>
MEGA DEAL
£10.05
ex VAT
5+1 FREE | 8+2 FREE
<ul><li>Rich, permanent hair colour</li><li>Provides perfect coverage of grey hair</li><li>Wide palette of rich tones and shades</li><li>Enriched with Ionéne G and Incell</li><li>Helps strengthen and reinforce the hair fibre</li></ul>