L'Oréal Professionnel Serie Expert Vitamino Color Professional Shampoo 300ml

<ul><li>Innovative high quality pigments provide excellent coverage</li><li>Rosemary oil aids optimum coverage, shine and condition</li><li>Nine essential herbs preserve hairs natural beauty and health</li><li>Range includes 75 shades and 4 developers</li><li>Up to 100% grey coverage</li></ul>

<ul><li>Natural-looking, multi-dimensional, luminous colour results</li><li>Up to 100% grey/white coverage and up to 3 levels of lift</li><li>With Microlight Technology for inside out luminosity</li><li>Built-in Metal Purifier to help prevent damage caused in the presence of metals</li><li>Intermixable shades for personalised colour results</li></ul>

<ul><li>More performance - up to 100% more shine with a new moisture protecting complex.</li><li>More convenience - the new liquid formula with 1:1 mixing ratio allows for easier formulation, faster mixing and more efficient application.</li><li>More versatility - the liquid demi that allows you to choose either a gel or a cream consistency. Experience the ease of use of a gel or the precision application only a cream can deliver.</li><li>Provides up to 40% less alkalising agents to ensure even colour results and to protect from hair breakage.</li></ul>

<ul><li>Enriched with Resveratrol. Coloured hair appears more radiant and feels soft and protected.</li><li>Up to 8 weeks protection from colour fade* *instrumental test shampoo + conditioner</li><li>Hair colour lasts for up to 8 weeks, and shine is radiant *instrumental test, after application of Shampoo + Conditioner</li></ul>

<ul><li>Superior shine and maximum performance in just 10 minutes</li><li>For all hair types and textures</li><li>Always use with 2% System Developer Lotion</li></ul>

<ul><li>Permanent, liquid color with fast 10 minute processing time </li><li>Up to 100% gray coverage in just 10 minutes with a mirror-like glossy shine </li><li>1:1 shade match with Redken Color Gels Lacquers with no banding between applications </li><li>Alkaline, low ammonia formula respects hair integrity </li><li>Quick, easy 1:1 mixing and application from a bottle or brush </li><li>Smart pause technology helps to prevent over-processing </li></ul>

<ul><li>Micro colour pigment for better penetration</li> <li>Up to 100% grey coverage and long lasting colour</li><li>Gentle formula with natural olive oil, plant leaf extracts & wheat proteins</li> <li>52 Natural and Reflex shades</li> <li>Improved shade performance within the red & copper shades range giving more vibrant results</li></ul>

<ul><li>Liquid, acidic demi-permanent toners with built in bonder technology</li><li>Tones and helps to strengthen sensitised hair in 1 step. No additive needed</li><li>Bonder is predosed in formula for fast formulation and no compromise on colour results</li><li>Formulated with Citric Acid & Taurine to help protect the strength of sensitised hair in 1 step and help reduce alkalinity after a lightening service</li><li>Perfect for clients with sensitised to very sensitised hair</li></ul>