4.5
2
L'Oréal Professionnel Dia Color Demi Permanent Hair Colour - 5.5 60ml
£12.65
ex. VAT
(Trade Price)
(£15.18 inc. VAT) | £21.08 per 100ml
(£15.18 inc. VAT) | £21.08 per 100ml
5+1 FREE | 8+2 FREE
BUY 5, GET 1 FREE
OR, BUY 8, GET 2 FREE
- Mix & Match across L'Oréal Professionnel Dia Color 60ml & Dia Light 50ml only
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- While stocks last
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The better value offer will be automatically calculated at basket.
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5.5
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3
3
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4
4
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5
5
-
6
6
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7
7
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8
8
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4.15
4.15
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6.23
6.23
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7.13
7.13
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8.23
8.23
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9.13
9.13
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8.31
8.31
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5.8
5.8
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6.84
6.84
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7.8
7.8
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9.82
9.82
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5.71
5.71
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4.62
4.62
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5.5
5.5
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6.60
6.6
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5.4
5.4
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6.45
6.45
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7.44
7.44
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8.43
8.43
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5.35
5.35
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6.3
6.3
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6.34
6.34
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8.3
8.3
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8.34
8.34
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4.20
4.2
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8.2
8.2
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5.1
5.1
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5.18
5.18
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6.1
6.1
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7.18
7.18
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8.1
8.1
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1
1
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9
9
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CLEAR
CLEAR
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9.1
9.1
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7.1
7.1
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6.12
6.12
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6.8
6.8
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7.32
7.32
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8.13
8.13
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Overview
- Ammonia-free, demi-permanent hair colour for up to 6 weeks of glossy colour*
- Perfect to tone, gloss and refresh previously sensitised, lightened or coloured hair
- 100% true-to-tone colour with up to 70% grey coverage
- Gentle acidic technology balances the hair and closes the cuticles for healthier-looking results and 3x more shine*
- All shades are intermixable for personalised colour results
Description
L'Oréal Professionnel Dia Color is an ammonia-free demi-permanent hair colour that delivers up to 6 weeks of glossy colour with 3x more shine*. Delivering up to 70% grey coverage, the 100% true-to-tone colour is the perfect second step after a lightening, colour or coverage service, making it perfect for neutralising lightened hair and refreshing faded lengths. Melanin Gap Filler Technology fills gaps from lost melanin and reinjects colour inside the hair fibre. Hair is balanced and 30% more conditioned for healthier-looking hair and natural looking results*. All shades are intermixable for truly personalised colour results. The acidic gel-crème texture ensures easy mixing, application and rinsing.
Key benefits:
*Consumer & instrumental tests
**Maximum percentage of naturality across all shades in the range, with at least 84%
Key benefits:
- 6 weeks of gloss colour*
- 3x more shine*
- Up to 70% grey coverage
- 100% true-to-tone colour
- Up to 92% natural origin ingredients**
*Consumer & instrumental tests
**Maximum percentage of naturality across all shades in the range, with at least 84%
Directions for Use
L'Oréal Professionnel Dia Color should be mixed in a 1 to 1.5 ratio, i.e. 1 tube (50ml) Dia Color + 75ml of Dia Activateur 6 vol. (1.8%), 9 vol. (2.7%).
Open the applicator bottle immediately after mixing to avoid the bottle bursting and causing damage from the product overflowing. Wearing suitable disposable gloves, apply quickly to dry hair. Develop up to 20 minutes for all technical services: Pre-colouring, toning, refreshing lengths and ends techniques, adding shine and gloss to previously coloured hair.
Open the applicator bottle immediately after mixing to avoid the bottle bursting and causing damage from the product overflowing. Wearing suitable disposable gloves, apply quickly to dry hair. Develop up to 20 minutes for all technical services: Pre-colouring, toning, refreshing lengths and ends techniques, adding shine and gloss to previously coloured hair.
Ingredients
AQUA / WATER / EAU • CETEARYL ALCOHOL • ETHANOLAMINE • GLYCERIN • PROPANEDIOL • BUTYROSPERMUM PARKII BUTTER / SHEA BUTTER • OLEIC ACID • OLEYL ALCOHOL • TOLUENE-2,5-DIAMINE • COCO-GLUCOSIDE • m-AMINOPHENOL • HYDROXYBENZOMORPHOLINE • N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE • SODIUM METABISULFITE • 2,4-DIAMINOPHENOXYETHANOL HCL • PARFUM / FRAGRANCE • HYDROXYETHYL-3,4-METHYLENEDIOXYANILINE HCL • ASCORBIC ACID • TETRASODIUM GLUTAMATE DIACETATE • XANTHAN GUM • THIOGLYCERIN • SODIUM HYALURONATE • CITRIC ACID
Delivery & Stock
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£89.99
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Offer
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BUY 1 GET 1 HALF PRICE
<ul><li>Latex-free material prevents allergic reaction</li><li>Flexible gloves offer excellent grip on hands</li><li>Powder and latex-free reduces risk of contamination</li><li>Available in small, medium and large</li></ul>
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<ul><li>Provides in-depth care for up to 95% less hair breakage</li><li>Neutralises unwanted warm undertones by preserving and reviving cool tones</li><li>Hair reaches its optimal pH level of 4.5, achieving 90% colour retention for up to 30 washes</li><li>Adds a cendré shimmer to white hair and very light bases</li><li>Vegan formula</li></ul>
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<ul><li>100% white hair coverage up to level 9</li><li>Natural tone directions</li><li>True to tuft with intense shine</li><li>Impressively long lasting</li><li>Shades provide depth and coverage on light bases and white hair</li></ul>
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<ul> <li>Lock in day 1 colour vibrancy for up to 100 days*</li> <li>Locks dyes in the hair fibre to protect all 5 of the colour dimensions**</li> <li>High glass shine and rich, vibrant colour</li> <li>Helps neutralise unwanted reflects</li> <li>Cleanses thoroughly for instantly nourished and stronger hair</li> </ul><br><br>*instrumental test after 49 washes using the full Vitamino Color Spectrum routine.<br>**instrumental test after continued use of the full Vitamino Color Spectrum routine.
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