Wella Professionals Color Touch Demi-Permanent Hair Colour - 10/81 Lightest Blonde Pearl Ash 60ml

Wella Color Touch is an ammonia-free, demi-permanent hair colour cream that delivers uncompromised vibrancy and shine, and an ideal choice for those who wish to change their tone more frequently. The portfolio includes over 80 shades that are fully intermixable and offer vibrant colour results on every hair type. Designed to beautifully fade over 28 washes with a soft regrowth.

The gentle vegan formula is free from ammonia, silicones and mineral oil, and contains up to 85% naturally derived ingredients with metal purifier built-in. Metals present on hair can prevent accurate colour formation leading to unpredictable or uneven colour results. Built-in Metal Purifier encapsulates metals on hair, ensuring correct colour formation and true-to-tone results, no matter the hair condition. Perfectly paired with Color Touch Emulsion for predictable, reliable colour results and a fully vegan service in just 15 minutes with heat, or 20 minutes without heat.

Key benefits:

• Demi-permanent colour cream for uncompromised vibrancy and shine
• Lasts up to 28 washes with a soft regrowth
• Gentle vegan formula with up to 85% naturally derived ingredients
• Built-in metal purifier for even, true-to-tone results no matter the hair condition
• Ammonia-free, silicone-free and mineral oil-free
• Develops within 15-20 minutes

Mixing Recommendation: Always mix Color Touch with Color Touch Emulsion 1.9% or 4%. Mix at a ratio of 1:2, e.g. 30g Cream + 60g Emulsion. First Time/Full Head Application: Wear suitable gloves. Apply with brush and bowl. For a more efficient application, we recommend using an applicator bottle. Apply Color Touch mix to pre-shampooed, towel-dried hair – evenly from roots to ends.

Development Times: Without heat – 20 minutes (or 15 minutes after a perm or straightening service). With added heat – 15 minutes (or 10 minutes after a perm or straightening service). How to apply: Wear suitable gloves, the mixture can be applied using an applicator bottle or bowl & brush. Apply chosen formula to towel-dried hair or, for even more intensity, apply the directly on dry hair. Development Time. Up to 20 min.

With Climazon: up to 15 min. Root Treatment: On visible regrowth apply to root area first. Colour balancing on lengths and ends. For minimum refresh: Apply colour through the mid length for the last 5 min of development. For maximum refresh: Apply for the full development time. Can be used on lengths and ends when using a Wella Professionals permanent color on the roots. On pre-lightened hair. Develop from 5 to 20 min, depending on hair structure/desired intensity.

Aqua/ Water/ Eau, Cetearyl Alcohol, Propylene Glycol, 2-Methoxymethyl-p-Phenylenediamine, Dicetyl Phosphate, Trisodium Ethylenediamine Disuccinate, Ammonia, Ceteth-10 Phosphate, 2,4-Diaminophenoxyethanol HCl, Sodium Sulfate, Steareth-200, Hydroxyethyl-3,4-Methylenedioxyaniline HCl, Resorcinol, Xanthan Gum, Sodium Hydroxide, Sodium Sulfite, Ascorbic Acid, Parfum/ Fragrance, CI 77891/ Titanium Dioxide, Disodium EDTA, 1-Hydroxyethyl 4,5-Diamino Pyrazole Sulfate, 4-Amino-2-Hydroxytoluene.

Caution: Hair colourants can cause severe allergic reactions. Read and follow instructions. This product is not intended for use on persons under the age of 16. Temporary “black henna” tattoos may increase your risk of allergy. Do not colour your hair if: — you have a rash on your face or sensitive, irritated and damaged scalp, — you have ever experienced any reaction after colouring your hair, — you have experienced a reaction to a temporary “black henna” tattoo in the past. For professional use only. Rinse hair well after application. Rinse eyes immediately if product comes into contact with them. Do not use to dye eyelashes or eyebrows. Wear suitable gloves.