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The Salon Services Professional Hair & Beauty Awards Judging Panel

Ateh Jewel

Dr Ateh Jewel is a multi-award winning journalist, presenter and social commentator. Ateh has been in the industry for 20 years specialising in beauty, social commentary and campaigning for more diversity in the beauty industry. Ateh has written for titles such as Vogue, Sunday Times Style & Financial Times, to name a few. Ateh was also awarded the CEW 2020 Achiever Award to honour her diversity work for the past 20 years in the beauty industry and appointed Ambassador of the British Beauty Council.

Rachel Valentine

Rachel has been in the hair industry for the last 12 years as a stylist, but also found a passion in education, providing her clients important advice for haircare and scalp health. Rachel is currently training as a trichologist and uses her content creation to share her knowledge with her 100k+ followers across her platforms.

Kenneth Soh

Kenneth Soh is a London-based makeup artist. Growing up in Asia, Kenneth studied art and fashion before relocating to London to focus on makeup. Since then, Soh’s dynamic experience coupled with his fusion of Asian and European influences has garnered him the attention of editors and major fashion brands alike, in addition to celebrity clientele such as Naomie Harris, Cara Delevigne, Kerry Washington, Winnie Harlow, Hayley Atwell, Phoebe Dynevor, and Naomi Ackie.

Aarti Pal

Aarti P. full of 'Passion', always striving for 'Perfection' and delivers the most 'Personable' experience. With multiple awards for Hair & Make-Up Artistry over the past 10 years, Aarti P has become a household name as a pioneer in South-Asian beauty. Aarti’s talent has been recognised with awards including Make-Up Artist of the Year UK and Highly Commended Make-Up Artist of The Year UK, cementing her exceptional reputation. Aarti’s genuine enthusiasm for beauty and well-being allows her to stay in tune with the latest trends and products.

Roxanne Campbell

Roxanne Campbell is a multi-award-winning manicurist and the accomplished owner of both Revarnish London, a mobile nail company, and her own nail care range, Roxanne Campbell Luxury Nail Lacquers. With extensive experience and expertise in the industry, she has created a brand that embodies her passion for luxury and exceptional nail care services. Roxanne has an impressive portfolio, having worked with high-profile clients such as Alicia Keys, Idris Elba, and Dua Lipa, and has collaborated with renowned fashion designers such as Emilia Wickstead, David Koma, and Self-Portrait.

James Busby

Owner of James Busby Hair, James loves to stay to true to what a hairdresser traditionally is, giving his customers the best haircut and colour that works for them. James Busby Specialises in men and women's cut and colour and has amassed over 100K followers on Instagram with his tips and tricks on all things hair. Having worked many professional press and retail events, including the Sally Christmas Showcase, Sally Europe are proud to have worked with James and have watched the hair magic in action.

Ashleigh Hodges

Unapologetically female, Ashleigh Hodges is fighting the good fight in the world of hair. A highly vibrating colourist, she identifies with the issues of today and uses her platform to call out much-needed change. Connecting the dots between hairdressing, sustainability and inclusiveness, Ashleigh’s talents in understanding cultural value are covetable by brands, the press and her peers. The ability to look beyond the process, in both creative work and society, has built global demand for her artful ideas.

Holly Rudge

With over 20 years in the industry Holly has worked in some of the best salons in London. She’s styled hair for celebrities on magazine shoots and tv shows and now holds a space at a freelance studio where you’ll find her booked up months in advance creating beautiful wearable hair. She’s been working on her instagram profile over the last year and has gone from 1k to over 37k, filming hair transformations and content which appeals to her wide client base.

Mira Parmar

Mira Parmar is a freelance Makeup Artist and Hair Stylist based in London. Her work takes her to destinations around the world including New York, South Africa, India, Thailand and Dubai to name a few. She is a perfectionist and takes great pride in her work and has a renowned reputation with an impressive client list that spans the Beauty, Fashion, Advertising, Celebrity, Editorial, Film and Music industries. Some of her clients include Joanna Lumley, Katrina Kaif, Deepika Padukone, Sony, Panasonic, Vogue, LUX, Harper’s Bazaar, ELLE, Cara Delevingne, Suki Waterhouse, Prima, Marie Claire and more.

Sian Couldridge

With a remarkable 18-year journey within the company, Sian began her career as an apprentice at Headmasters’ flagship salon. Over the years, she has ascended through various roles, from Colour Lead to Academy Manager and Manager of the Artistic Team. Her expertise extends to trend forecasting and the formulation of innovative concepts, ensuring Headmasters remains at the forefront of the industry. In addition, Sian oversees the Headmasters London Academy and Art Team, spearheading colour education initiatives throughout the group. As the lead for colour in the annual Headmasters Main campaign, her creative vision sets the tone for the brand’s aesthetic direction.

Nicky Pope

Nicky Pope has been a journalist and event organiser in the hair industry for nearly 30 years. She’s UK Publisher for Tribu-te Magazine and owner of Colour World, Respect For Hair and HairClubLive. With a print magazine, websites, social media, podcasts and events in her portfolio of hair-related happenings, she has a broad vision and a keen passion for the UK hairdressing industry.

Dylan McConnachie

Dylan McConnachie is an award winning hair stylist based in London. In 2023 Dylan was a finalist for Avant Garde Hairdresser of the Year at the British Hairdressing Awards 2023, sponsored by Schwarzkopf Professional. Here we share his collection in full for the first time. In 2017, he was the youngest person to win The Clothes Show Young Hairdresser of the Year Award in association with Hairdressers Journal and Dylan was a contestant on The Big Blow Out.

Nathalie Eleni

DNathalie Eleni has over 20 years of experience and become renowned for her ability to transform skin, leaving clients with an unparalleled glow that camera lenses adore. Her secret is a combination of exceptional skin treatments and masterful makeup artistry. This unique approach has made her a sought-after professional, gracing the faces of high-profile clients before red carpets, photoshoots, and premieres. Her work has been featured in prestigious publications like American Vogue, The Hollywood Reporter, and Forbes, solidifying her position as a leading voice in the beauty industry.

Mellissa Brown

After being lucky enough to have always known her vocation, at age 16 Mellissa Brown keenly pursued her childhood dream. During her 10 years at Sassoon, learning and honing her craft, Mellissa progressed into teaching, and, working alongside Peter Grey, Jon Vial and Billy Currie, she steadily moved into the editorial side of hairdressing. Outside of session styling, in 2007, Brown embarked on an exciting four-year collaboration with model and TV presenter Emma Willis, working as ambassador for Head & Shoulders, and on advertising campaigns for brands including Max factor, River Island, Pantene, Bose and many more.

Jennie Roberts

Jennie Roberts was born in Ghana, West Africa, and moved to Manchester aged three. She has over 30 years of industry experience, from having trained at Vidal Sassoon as a teenager, to working internationally with some of the biggest names in film and music. Jennie is regularly requested by movie A-listers, working across press tours, junkets and red carpet events. Her enviable list of clients include Willem Dafoe, Donald Glover, John Boyega, Lydia West, Gugu Mcbatha-Raw, Thandie Newton, Michael Caine, Sope Dirisu, Taika Waititi & Chiwetel Ejiofor.

Alice Theobald

Thanks to her amazing talent, enthusiasm and personality, hair, makeup and men's grooming artist Alice Theobald has enjoyed an incredibly successful career. She works with supermodels, celebrities and royalty including HRH Princess Beatrice, Idris Elba and Lindsay Lohan. Along with editorial photoshoots for top magazines, Alice works for TV and her advertising client list extends across many top luxury brands from Graff to Moët & Chandon. Alice is a recognised beauty expert and has written features for Hello! Magazine online and is often requested for celebrity weddings. She is a brand ambassador and on the British Master Barbers team.

Joy Adenuga

Joy Adenuga is a multi-award winning, Celebrity Makeup Artist/Male Groomer, Industry Expert, Educator and Personality. Joy has hosted teaching events with Sephora, Haus Labs, Tom Ford, Bobbi Brown, Smashbox cosmetics (to name a few) to partnerships with Armani Beauty, Hauslabs, No7 and more. Joy has worked on Global Advertising Campaigns for Google, Kelloggs, Unilever, BBC, Cantu Beauty and more.

Pauline Briscoe

London born Pauline is one of the industry’s most renowned self-taught celebrity make-up artists, with a career spanning 20 years. Pauline's hugely successful career has seen her work appear in editorials such as Glamour, Sports Illustrated and Forbes. Her TV experience includes prime time shows such as X Factor, Love Island, The Voice and Strictly Come Dancing. Working with celebrity beauties such as Kelly Rowland, Serena Williams and Jennifer Hudson.

Michelle Sultan

Michelle Sultan’s career started out in the late 90s when she developed a LOVE for hairdressing. In the last 20+ years, Michelle has had the privilege of working with many high-profile clients such as Kelly Rowland, Serena Williams, Alesha Dixon, Jill Scott, Jennifer Hudson, Alison Hammond, Vick Hope, Mel B, Motsi Mabusi, Oti Mabusi, Aj Adudo, Michelle Williams, Alex Scott, Marisha Wallace, Amber Gill as well as various others working on TV shows, Tours, music award shows. No two weeks are ever the same and she counts herself incredibly lucky to have such an amazing career.

By Hayle The Collective

Hayley has had a passion for art from a really young age, she studied art and graphic design at college. She has worked on numerous beauty shoots, including working for Rankin and London Fashion Week as well as working on events for brands such as Vans, Nike, Boohoo and Bumble. She started her career at WAH Nails, based at their flagship store on Oxford Street in 2012, before moving on to working for Shoreditch Nails in 2014. Since joining, Hayley had the opportunity to work on many events, doing nails for many high profile and celebrity clients, and worked her way up and became the creative director for the company.

Zoe Irwin

Hairdresser Colour & styling trend forecaster. Editorial, Colour & Trend Ambassador. Matrix Global Crew and Creative Director of John Frieda Salons

Clare Hansford

With over 18 years of experience, Clare’s journey began as an apprentice, and since then she has excelled at every level within the company. Her dedication to her craft is evident in her commitment to ensuring each client looks and feels their best. As the lead stylist for Headmasters’ main annual campaign and blow-dry collection, Clare continues to push boundaries and set trends, solidifying her position as a visionary in the industry. With an unwavering dedication to her craft and an innate flair for creativity, Clare Hansford epitomises the essence of Headmasters’ commitment to excellence.

Lydia Dupree

Lydia has worked as an eyelash technician for 5 years, what started as a side business alongside her studies at University has since grown into a successful career and which she is truly passionate. Lydia loves to lash all her clients but her speciality is “classic” lashes. For the last 12 months Lydia has become an integral member of the Sally family as a graphic designer, creating beautiful artworks and allowing her to access the latest and greatest in eyelash products and treatments. Working closely with such amazing brands allows her to ensure that her clients the best quality lashes at every appointment.

Elke Van Daal

Elke Van Daal has worked at Sally Europe for 7 years with her current role specialising in online educational resources. Elke is an experienced Retail Trainer with a demonstrated history of working in the cosmetics industry and fashion retail. Having qualified in hairdressing, Elke is now a dedicated and enthusiastic educator. Her strong passion for the industry allows her to deliver first class product education. She creates engaging and entertaining content that consists of both online and in person delivery to ensure that the talent of tomorrow are educated in all aspects of the hair and beauty industries.

Gareth Williams

Gareth’s extensive career has seen him working with top beauty press, celebrities and influencers, earning him his reputation as the go-to colourist for lived in looks. Having worked in London’s Mayfair for more than a decade, Gareth also headed up the colour direction for one of the UK’s largest salon groups; a role which anchored his status within the industry. Gareth loves to create beautiful, bespoke colour and is constantly creating new techniques to educate and innovate. His career has seen him work all over the world, including India, Greece, Norway, Ireland and Sweden, working with iconic brands, on TV, the runway and shoots.

Errol Douglas

Errol Douglas MBE is one of the most respected names in modern hairdressing. Recognised throughout the world and known for his ever-evolving brand of glamorous hair that has no boundaries – creatively, or in its origins – he’s simply one of the best. Globally award-winning, Errol has run his prestigious Belgravia salon for four decades. As well as tending to a long list of celebrity clientele and working with some of the most elite brands on shows and photoshoots, Errol has recently taken up residency at the Peninsula Hotel in London with his own atelier salon.

Luke Benson

Celebrity hairdresser Luke Benson’s client list includes the world’s hottest singer, Billie Eilish, for whom Luke created the iconic hair moments at the BRITS. Former London Hairdresser of the Year, Luke has been hairdressing for 20 years and is one of the few to have made a name in both the hair industry and session worlds.Luke complements this with work on education, editorial, brands and his impressive celebrity clientele. Editorially, his work can be seen in publications such as Elle, Harpers, Vogue, Wonderland, GQ and for brand campaigns such as Paul Smith, Hackett, Yomi Universe, Mr Porter, Marks and Spencer and Hugo Boss.