Matrix SoColor Cult Semi-Permenant Hair Colour Red Hot 118ml

<ul><li>Customisable longevity with our long lasting shades available in both Direct and Tone-on-tone for a complete spectrum of colour longevities.</li><li>True-to-tone fade for all vibrancies via our highest ever concentration of dyes, featuring our pure violet dye.</li><li>Infinite palette with our 12 intermixable shades including a clear to dilute for a more patellised look</li><li>Superior conditioning formula built into every shade with ceramides for strength and powerful conditioning agents</li><li>Cream gel texture, easy to apply for even and consitent results</li></ul>

<ul><li>Moisturising demi-permanent hair colour for tone-on-tone colouration</li><li>Revolutionary Moisture Protecting Complex delivers up to 100% more shine*</li><li>Versatile liquid formula that can turn into a gel or cream consistency for more service options</li><li>Simple 1:1 mixing ratio with Igora Vibrance Activator Lotion or Gel</li><li>Perfectly shade matched with Igora Royal Permanent Hair Colour</il></ul>

<ul><li>Non-progressive permanent hair colour for up to 100% grey coverage in only 10 minutes</li> <li>Designed with cutting-edge ControlX Technology, exclusive built-in Metal Purifier and ME+</li> <li>9 shades to be mixed 1:1 with Welloxon Perfect, suitable for brush and bowl or bottle application</li> <li>Vegan formula packed in a 100% recycled tube* and fully recyclable folding carton *95% post-consumer recycled aluminium and 5% post-industry recycled aluminium</li> <li>Maximise agenda and do more clients per day. Smart shade palette, reliable results, easy to learn and use</li></ul>

<ul><li>Stacked lashes for a glamorous effect</li><li>Demi Wispies layered on top of a 113</li><li>Shorter inner corners and longer outer corners for winged effect</li><li>Monday11</li><li>Ultimate wispie effect</li></ul>

<ul><li>Freeze Ice Lites Hi Lift Powder Lightener from Proclere</li><li>Intense bleaching powder</li><li>Dust and residue-free</li><li>Anti-drip formula</li><li>Ideal for highlights</li></ul>

<ul><li>Milky white top coat - perfect for French Manicure and Baby Boomer looks</li><li>Long-lasting glow</li><li>Self-levelling formulation </li><li>No wipe; doesn't require any wiping after the curing process.</li><li>Vegan formulation</li></ul>