Purple Toning Shampoo

<ul><li>Brass-free blonde with every wash. Moisture from 1st use</li> <li>Brass Neutralisation in just 5 minutes thanks to violet pigments combined with charcoal. Targets unwanted yellow tones effectively, revealing visibly cooler, brighter blonde results from the very first wash</li> <li>3-in-1 action formula tones, moisturises & conditions hair in one step. Unlike traditional purple shampoos, it keeps hair soft, smooth and manageable without leaving it dry</li> <li>Advanced Technology with Glycine, Metal Purifier and Pro-Vitamin B5 helps protect the hair fibre from damage, detoxify metal residues and retain essential moisture for healthier-looking blonde hair</li> <li>Activated Charcoal enhances purification by helping remove impurities and environmental build-up from the hair, leaving it refreshed, clean and visibly more radiant with every wash</li></ul>

<ul><li>An intense, sulphate free treatment shampoo </li><li>Infused with super strong purple pigments to help remove unwanted yellow tones</li><li>Specifically formulated for use on superlightened, grey or bleached hair</li><li>Hair colour is transformed and radiance restored</li><li>Vegan friendly</li></ul>

<ul><li>3X brighter hair***</li> <li>90% agree hair was less brassy**</li> <li>Repairs everyday damage in 1 wash </li> <li>Strengthens hair at a molecular level</li> <li>52% less breakage after one use***</li></ul>

<ul><li>Neutralizes unwanted yellow tones & brassiness</li> <li>Brightens hair colour and enhances shine</li> <li>Repairs everyday damage and defends against future breakage</li> <li>Gently cleanses without stripping</li> <li>Strengthens and reinforces bonds for more resilient hair</li></ul>

<ul><li>Professional solution for blonde hair.</li><li>The ultra violet pigments help to tone and maintain blonde hair color. </li><li>The light purple conditioner helps detangle and smooth processed blonde hair. </li><li>Contains Triple Acid Protein complex and violet pigment to tone blonde hair.</li><li>Detanlges and brightens blonde hair.</li></ul>

<ul><li>Gently cleanse and nourish </li><li>Enhance multimensional shine of blonde hair</li><li>Help to smooth damaged hair</li></ul>

<ul><li>100% vegan shampoo</li><li>High performing violet pigments neutralise yellows in blonde and bleached hair</li><li>Argan oil and mahogany extract maintain blonde hair’s shine</li><li>Bottles are made from sustainable packaging</li><li>Certified with The Vegan Society</li></ul>

<ul><li>Professional solution for blonde hair.</li><li>The ultra violet pigments help to tone and maintain blonde hair color. </li><li>The light purple conditioner helps detangle and smooth processed blonde hair. </li><li>Contains Triple Acid Protein complex and violet pigment to tone blonde hair.</li><li>Detanlges and brightens blonde hair.</li></ul>

<ul><li>Brightening shampoo enriched with Keratin, Hyaluronic Acid and Tamarind Extract</li> <li>Gently cleanses bleached, blonde hair</li> <li>Violet micro-pigments help neutralise unwanted yellow tones</li> <li>Colour brightness is restored</li></ul>

<ul><li>Matrix Total Results So Silver Shampoo</li><li>Neutralizes brassy warmth and eliminates dull, yellow tones</li><li>Illuminates highlights on blondes</li><li>Adds brightness for color-treated and natural hair</li><ul>

<ul><li>Neutralises yellow undertones</li><li>Instantly provides a visibly brighter result</li><li>Refreshes dull hair and helps prevent brassiness</li><li>Leaves hair feeling smooth for a luminous blonde</li><li>Strengthens the inner hair structure and reduces hair breakage by up to 80%</li></ul>

<ul><li>Neutralizes unwanted brassy warmth</li><li>Eliminates dull, yellow tones</li><li>Illuminates highlights on blondes</li><li>Adds shimmering brightness to grey and white hair</li><li>Use with Total Results Color Obsessed Conditioner for optimal results</li></ul>

<ul><li>Say Goodbye Yellow and hello to a cooler blonde; this highly-pigmented wash offers instant tonal deposit to counteract and neutralise underlying yellow tones in less than 5 minutes </li><li>Prevents cool tone colour fade and enhances luminosity </li><li>Integrated bonding technology to help strengthen while gently cleansing </li><li>Vegan formula, free from animal derived ingredients, and free from SLS and SLES sulfates </li><li>Suitable for medium to light blonde hair </li></ul>

<ul><li>Obliterates yellow tones</li><li>Delivers the utlimate silver ash blonde</li><li>Transforms brassy to beautiful in minutes</li><li>Super violet pigments = superior silver blonde</li><li>Loaded with conditioning agents for supersoft results</li></ul>

<ul><li>Weekly use to tone blonde, grey and highlighted hair</li><li>Reduces brassy tones in 60 seconds</li><li>Gently cleanses and protects hair</li><li>Safe for extensions & colour-treated hair</li><li>Paraben free, vegan & cruelty-free</li></ul>

<ul><li>Ultraviolet pigments banish yellow tones</li><li>Now in salon and retail sizes</li><li>Formulated for blonde, bleached and pre-lightened hair</li><li>Sulphate free</li><li>100% vegan and cruelty free</li></ul>

<ul><li>Cool blonde illuminating shampoo</li><li>Contains chamomile and lily flower extracts </li><li>Suitable for blonde, grey and bleached hair</li><li>Neutralises warm and yellow undertones</li><li>Extends the freshness of cool hair colours</li></ul>

<ul><li>Obliterates yellow tones</li><li>Delivers the utlimate silver ash blonde</li><li>Transforms brassy to beautiful in minutes</li><li>Super violet pigments give superior silver blonde</li><li>Loaded with conditioning agents for supersoft results</li></ul>

<ul><li>Single dose pigment</li><li>Neutralise unwanted tones</li><li>Protect colour from damage</li><li>Vegan formula</li></ul>

<ul><li>Ultraviolet pigments banish yellow tones</li><li>Now in salon and retail sizes</li><li>Formulated for blonde, bleached and pre-lightened hair</li><li>Sulphate free</li><li>100% vegan and cruelty free</li></ul>

<ul><li>Anti-pollution shield for total protection</li><li>24 hours of brightening power</li><li>UV filter and antioxidant to prolong the beauty of the colour</li><li>Recharges with vigour and hydration for bright colour</li><li>Gently cleanses and neutralises</li></ul>

<ul><li>Anti-pollution shield for total protection</li><li>24 hours of brightening power</li><li>UV filter and antioxidant to prolong the beauty of the colour</li><li>Recharges with vigour and hydration for bright colour</li><li>Gently cleanses and neutralises</li></ul>