Wella Pure Perfection

<ul><li>Ammonia-free permanent hair colour for true-to-tone colour results and up to 100% grey coverage </li><li>Gentle vegan formula, free from PPD/PTD*, fragrances, silicones and mineral oil </li><li>Formulated with Supercharged Metal Purifier for significantly reduced hair damage** and reliable colour results </li><li>Carefully curated range of 30 shades with a neutral colour direction for natural, true-to-tone results </li><li>+55% shine; +45% smoothness; +42% nourished hair**</li></ul> <br>*Do not use if a PPD/PTD allergy is known, as a severe reaction may still occur. <br>**vs untreated hair, based on expert panel clinical study.

<ul><li>The perfect partner for Wella Professionals Koleston Perfect, Blondor and Illumina Colour ranges</li><li>Ensures accurate colour formulation and perfect colour results</li><li>Easier and faster mixing</li><li>Precise application and great foil adhesion</li><li>Easy rinsing for a comfortable client experience</li></ul>

<ul><li>The perfect partner for Wella Professionals Koleston Perfect, Blondor and Illumina Colour ranges</li><li>Ensures accurate colour formulation and perfect colour results</li><li>Easier and faster mixing</li><li>Precise application and great foil adhesion</li><li>Easy rinsing for a comfortable client experience</li></ul>

<ul><li>Vegan and mineral oil free</li><li>Easier and faster mixing</li><li>Precise application</li><li>Great foil adhesion</li><li>Easy rinsing</li></ul>