Hair Colouring, Hair Dyes & Hair Bleach

<ul><li>Upgraded formula, permanently iconic. Matrix SoColor pre-bonded permanent hair colour, now with naturally derived oil and upgraded pre-bonded complex!</li> <li>For 2x softer hair*, up to 2x more shine after one use*, and up to 100% grey coverage! *instrumental test</li> <li>Achieve visibly healthier looking hair with pre-bonded formulas and pattern preservation of all hair types including curls and coils</li> <li>Formulated with an upgraded pre-bonded complex of citric acid and glycine to protect bonds for stronger hair</li> <li>This formula is pre-bonded & pre-blended with no extra bonding additives needed</li></ul>

<ul><li>4-IN-1 Moisture Mask is a highly concentrated, in-salon only reparative treatment that delivers intense moisture, shine & body to damaged hair</li><li>Powered by Olaplex's patented Bond Building technology, it helps repair broken hair bonds and restore damage</li><li>Professional-strength Ceramides, Oils & 11 vital Amino Acids provide a luxurious deep conditioning treatment in just 10 minutes</li><li>Clinical results on damaged hair: 74% saw more moisture, 84% saw more shine, 84% saw more smoothness & 94% saw more body</li><li>Intensely concentrated - Up to 100 uses per bottle</li></ul>

<ul><li>Treat your hair on the go - A perfect travel pack with all your favourite Olaplex essentials </li><li>Bring home salon-inspired, intensive repair for 3x stronger hair and 68% more repair when No.0 and No.3 are used as a two-part system </li><li>Protect your results between salon visits with the most potent Olaplex at-home reparative treatments </li><li>Formulated with patented Olaplex Bond Building Technology, scientifically proven to repair and strengthen damaged and broken bonds </li></ul>

<ul><li>Lifts up to 2 levels</li> <li>Boosts hair's natural shine with consistent results</li> <li>For consistent, reliable results</li> <li>There are 3 strengths of Oxydant available: 3.75% (12.5 vol), 6% (20 vol) and 9% (30 vol)</li></ul>

<ul><li>Permanent hair colour</li><li>Up to 100% white hair coverage</li><li>Up to 3 levels of lift</li><li>Extra care for mature hair: Pro-Age Complex with Siliamine and Collagen</li><li>True-to-tuft colour results</li></ul>

<ul><li>Colour Fresh from Wella Professionals</li><li>Hydrating complex</li><li>Get fabulous shine</li><li>Semi-permanent hair colour</li><li>Silver Violet 0/6</li></ul>

<ul><li>Repairs everyday damage and defends against future breakage</li> <li>Strengthens and reinforces bonds for more resilient hair</li> <li>Replenishes hydration and enhances softness</li> <li>Dramatically improves detangling and manageability</li> <li>Dermatologist tested, vegan, colour-safe, and suitable for chemically treated hair</li></ul>

<ul><li>Specifically formulated to achieve the most accurate colour results</li><li>Vegan with up to 85% naturally derived ingredients*</li><li>Gentle, mineral oil-free and silicones-free</li><li>More sustainable formula with zero impact on performance</li><li>Enables quick transformations with rich, intense colour results with precise application using brush & bowl or bottle thanks to its no-drip formula</li></ul>

<ul><li>Unique developer for Shades EQ colour</li><li>2% hydrogen peroxide specifically formulated to maintain an acidic pH </li><li>No lift</li><li>Suitable for applications </li></ul>

<ul><li>Vegan and non-sticky formula</li><li>Protects against heat and blow-dry damage for soft results</li><li>A multi-use colour to leave-in or rinse off for bold and pastel results</li><li>Gives hair volume and light hold</li><li>Perfect for in-salon and at home services from colour refreshment to neutralisation</li></ul>

<ul><li>The new Color Wear formula is vegan because it is free from animal-derived ingredients or those that are of animal origin. </li><li>You can mix COLOR WEAR with PIGMENTS, pure ultra-concentrated pigments, to create new and original shades.</li><li>Arginine is gentler on the hair fiber. Reduces damage to the hair. Maintains the tensile strength of the hair. Helps maintain the hair’s natural hydration</li><li>Color Wear can be mixed with OXID’O peroxides 5, 10 and 20 volumes depending upon the target result. </li><li>Free from MEA, Ammonia, PPD, Alcohol, Silicons</li></ul>

<ul><li>High-Adhesion Sealing Complex - Immediately and continuously mends split ends</li><li>Hydramino Replenishing Blend - Provides hydration, conditioning, detangling, and shine</li><li>Future Damage Shield - Helps repair and prevent damage from styling and heat up to 450°F (232°C)</li> <li>Olaplex Bond Building Technology™ - Re-links the disulfide bonds that give hair it’s strength and structure</li><li>Product is colour-safe, vegan & cruelty free</li></ul>

<ul><li>100% vegan friendly, dust free formula with an incredible 9+ levels of lift</li><li>Formulated with Fibre Bond Technology fopr optimum condition</li><li>Formulated with special violet pigments to help neutralise unwanted brassy tones often associated with the lightening process</li><li>For use both on and off scalp</li><li>For use both on and off scalp</li></ul>

<ul><li>Blue powder formula great for all lightening techniques including foils, meche & freehand</li><li>Gives up to 5 levels of lift</li><li>Suitable for use with 10vol, 20vol, 30vol, 40vol, mix 25g bleach powder with 60mls developer</li><li>Develops in up to 60 minutes</li><li>Very low expansion rate</li><li>On and off scalp application</li></ul>

<ul><li>The perfect partner for Wella Professionals Koleston Perfect, Blondor and Illumina Colour ranges</li><li>Ensures accurate colour formulation and perfect colour results</li><li>Easier and faster mixing</li><li>Precise application and great foil adhesion</li><li>Easy rinsing for a comfortable client experience</li></ul>

<ul><li>Up to 3x more shine on bleached hair</li><li>Up to 5x better combability even on damaged hair</li><li>Lasts for up to 25 washes</li><li>Up to 75% grey blending</li><li>Repairs the hair structure for the healthiest hair feel</li></ul>

<ul><li>Nutri Color™ Filters deliver intense, semi-permanent colour, care and shine in a unique cream mask formula </li><li>Provitamin B5 protects and nourishes hair, reducing breakage for a healthier touch</li><li>Ionic pigments attach to the hair cuticle for instant, multidimensional colour in as little as 3 minutes! </li><li>Perfect for refreshing hair colour or creative effects </li><li>Fully intermixable colour palette</li></ul>

<ul><li>Oxycream for hair colouring and bleaching</li> <li>Suitable for all tints and powder bleaches</li> <li>Non-drip application</li> <li>Available in a range of volumes</li></ul>

<ul><li>Natural tone direction with up to 100% white hair coverage</li><li>Processing time complete in only 10 minutes</li><li>Perfect white hair coverage</li><li>Long-lasting colour retention & vibrancy</li></ul>

<ul><li> Blended with Bond-Protecting Concentrate to help protect the inner hair structure, colour after colour </li><li>Provides full coverage on hair that is more than 50% grey </li><li>Pre-blended with background and reflect to ensure all underlying pigments and warmth are neutralized </li><li> Pre-Paired with Matrix SoColor Sync tone-on-tone range for seamless results from root to tip, that lasts and fades on tone </li><li> Each tube of Matrix SoColor is 90ml meaning on average, there are 2 applications in every tube </li><li> 45 minute processing time</li></ul>

<ul><li>Specifically formulated to achieve the most accurate colour results</li><li>Vegan with up to 85% naturally derived ingredients*</li><li>Gentle, mineral oil-free and silicones-free</li><li>More sustainable formula with zero impact on performance</li><li>Enables quick transformations with rich, intense colour results with precise application using brush & bowl or bottle thanks to its no-drip formula</li></ul>

<ul><li>Easy, instant, precise: just press, no mess!</li><li>Temporary colour stays until shampoo’d out (you can swim in it!)</li><li>Reflective mineral powder for a multi-dimensional, natural look. Never stiff, sticky, or waxy like mascaras, crayons and sprays</li><li>Great value! 6 months to 1 year usage for one compact</li><li>This root concealer has no waxes, no dyes, no PPD’s + cruelty-free</li></ul>

<ul><li>More performance - up to 100% more shine with a new moisture protecting complex.</li><li>More convenience - the new liquid formula with 1:1 mixing ratio allows for easier formulation, faster mixing and more efficient application.</li><li>More versatility - the liquid demi that allows you to choose either a gel or a cream consistency. Experience the ease of use of a gel or the precision application only a cream can deliver.</li><li>Provides up to 40% less alkalising agents to ensure even colour results and to protect from hair breakage.</li></ul>

<ul><li>Ammonia-free, non-oxidative and gentle for the hair</li><li>Repairs the hair while colouring</li><li>Direct dye toner that lasts as long as oxidative hair colour</li><li>Up to 100% grey coverage using natural NN shades</li><li>Oxidant-free hair color with exceptional durability, color intensity & shine</li></ul>

<ul><li>Multi purpose lightener for any technique or service </li><li>Up to 9+ levels of lift </li><li>Suitable for all blonde services; the creamy texture provides high adherence and low odour</li><li>Integrated BondPro technology to respect the hair structure and protect from damage </li><li>Anti yellow system ensures the clearest and most even results </li></ul>

<ul><li>Free from animal derived ingredients*</li><li>Bonding technology for intensive nourishment</li><li>Perfect for toning, enhancing and refreshing pre-lightened, highlighted or naturally light blondes</li><li>Quick and easy application</li><li>Instant shiny results</li></ul>

<ul><li>Vegan and mineral oil free</li><li>Easier and faster mixing</li><li>Precise application</li><li>Great foil adhesion</li><li>Easy rinsing</li></ul>

<ul><li>12cm wide silver aluminium foil on a roll </li><li>For highlighting and colouring techniques</li><li>Versatile and adapatable to a range of colouring uses </li><li>Economical 100m roll</li><li>12µm thick</li></ul>

<ul><li>A complete semi-permanent expressive colour palette</li><li>12 specially crafted pure vibrant shades and 1 clear shade</li><li>Full intermixability, beautiful pastelisation and bespoke colouring results</li><li>Fading true-to-tone and lasting up to 20 washes</li><li>Use full head or partial application</li></ul>

<ul><li>No.0 Intensive Bond Building Hair Treatment</li><li>Primes hair to absorb nourishment</li><li>Repairs hair from chemical, thermal, mechanical & environmental damage</li><li>Strengthens the bonds and protects hair structure</li><li>Suitable and beneficial for all hair types</li></ul>

<ul><li>100% vegan demi-permanent liquid colour contains no ammonia or silicones</li><li>Patented arginine technology and apple vinegar repair the hair fiber</li><li>Reduces the acidic pH to deliver lasting shine</li><li>Conditioning complex smooths frizz and static</li></ul>

<ul><li>Single use sachet of Blondor Multi Blonde Powder from Wella Professionals</li><li>Multi-blonde results</li><li>Dust free</li><li>Up to seven levels of lift</li><li>Anti-yellow molecules</li></ul>

<ul><li>Neutralizes unwanted yellow tones & brassiness</li> <li>Brightens hair colour and enhances shine</li> <li>Repairs everyday damage and defends against future breakage</li> <li>Gently cleanses without stripping</li> <li>Strengthens and reinforces bonds for more resilient hair</li></ul>

<ul><li>Permanent yoghurt based hair color with no ammonia or fragrance</li><li>Delivers perfect coverage of grey hair and intense, brilliant colour results</li><li>Creamy texture</li><li>Up to 70% of ingredients from natural origins *</li><li>Contains Velian Complex</li></ul>

<ul><li>Unique developer for Shades EQ</li><li>Transforms Shades EQ's iconic liquid gloss into a versatile gel</li><li>2% hydrogen peroxide specifically formulated to maintain an acidic pH</li><li>Perfect for lowlights, contouring and defining</li><li>No Lift</li></ul>

<ul><li>Neutralises yellow and brassy tones</li><li>No visible re-growth</li><li>Flexible tone intensity mixing</li><li>White enhancement</li><li>Salt and Pepper blending</li></ul>