Wella Professionals Color Fresh Create Semi Permanent Hair Colour - Ultra Purple 60ml

Color Fresh Create fades true-to-tone over time and pastelises during each wash, gradually fading into beautiful, soft pastel hues. This is due to carefully selected dyes that avoid an off tone fade. To achieve soft pastelisation from the beginning, combine an expressive Color Fresh Create shade with Color Fresh Create Tomorrow Clear. Great for creative intermixing and limitless colour creativity with true-to-tone fading.

Direct application: Apply directly on naturally light blonde, white or pre-lightened hair. Wear gloves and stay off the skin. Intense shades may stain skin. Pastelisation: For bold result use pure or dilute with Color Fresh CREATE Tomorrow Clear to desired intensity e.g. 1:1- 1:30, then apply evenly to clean, dry or pre-shampooed, towel-dried hair. Comb colour evenly through the hair to achieve an even colour result. Mixing: Mix desired amount into a bowl and apply directly to the hair. Avoid direct contact to the scalp area. No developer needed, fully intermixable. Development Time: Develop for 20 minutes. For more pastelisation or softer hues, develop for 5-10 minutes. For more vibrancy and intensity extend the development time to maximum 30 minutes. Removal: Rinse thoroughly until water runs clear. For optimum colour results, do not shampoo the hair after colouring.

Caution: Hair colour can cause severe allergic reactions so please always complete a patch test before using and follow the product instructions. For more Wella allergy advice, please check out their Allergy Alert Test Summary & Questionnaire.

Water/Aqua/Eau, Cetearyl Alcohol, Propylene Glycol, Steareth-20, Phenoxyethanol, Mica, HC Blue No. 16, Potassium Phosphate, Titanium Dioxide/CI77891, HC Blue No. 12, Basic Violet 2, Sodium Hydroxide, Citric Acid