5.0
1
L'Oréal Professionnel Dia Color Demi Permanent Hair Colour - 3 60ml
£12.65
ex. VAT
(Trade Price)
(£15.18 inc. VAT) | £21.08 per 100ml
(£15.18 inc. VAT) | £21.08 per 100ml
4+1 FREE | 8+3 FREE
BUY 4, GET 1 FREE
OR, BUY 8, GET 3 FREE
- Mix & Match across selected L'Oréal Professionnel Dia Color, Dia Light and Dia Richesse only
- Buy multiples of 5 (5, 10..) or 11 (11, 22..) for offer to apply
- Cheapest item(s) free
- While stocks last
- Click here to shop all L'oreal Professionnel
The better value offer will be automatically calculated at basket.
-
-
3
-
3
3
-
4
4
-
5
5
-
6
6
-
7
7
-
8
8
-
4.15
4.15
-
6.23
6.23
-
7.13
7.13
-
8.23
8.23
-
9.13
9.13
-
8.31
8.31
-
5.8
5.8
-
6.84
6.84
-
7.8
7.8
-
9.82
9.82
-
5.71
5.71
-
4.62
4.62
-
5.5
5.5
-
6.60
6.6
-
5.4
5.4
-
6.45
6.45
-
7.44
7.44
-
8.43
8.43
-
5.35
5.35
-
6.3
6.3
-
6.34
6.34
-
8.3
8.3
-
8.34
8.34
-
4.20
4.2
-
8.2
8.2
-
5.1
5.1
-
5.18
5.18
-
6.1
6.1
-
7.18
7.18
-
8.1
8.1
-
1
1
-
9
9
-
CLEAR
CLEAR
-
9.1
9.1
-
7.1
7.1
-
6.12
6.12
-
6.8
6.8
-
7.32
7.32
-
8.13
8.13
-
Overview
- Ammonia-free, demi-permanent hair colour for up to 6 weeks of glossy colour*
- Perfect to tone, gloss and refresh previously sensitised, lightened or coloured hair
- 100% true-to-tone colour with up to 70% grey coverage
- Gentle acidic technology balances the hair and closes the cuticles for healthier-looking results and 3x more shine*
- All shades are intermixable for personalised colour results
Description
L'Oréal Professionnel Dia Color is an ammonia-free demi-permanent hair colour that delivers up to 6 weeks of glossy colour with 3x more shine*. Delivering up to 70% grey coverage, the 100% true-to-tone colour is the perfect second step after a lightening, colour or coverage service, making it perfect for neutralising lightened hair and refreshing faded lengths. Melanin Gap Filler Technology fills gaps from lost melanin and reinjects colour inside the hair fibre. Hair is balanced and 30% more conditioned for healthier-looking hair and natural looking results*. All shades are intermixable for truly personalised colour results. The acidic gel-crème texture ensures easy mixing, application and rinsing.
Key benefits:
*Consumer & instrumental tests
**Maximum percentage of naturality across all shades in the range, with at least 84%
Key benefits:
- 6 weeks of gloss colour*
- 3x more shine*
- Up to 70% grey coverage
- 100% true-to-tone colour
- Up to 92% natural origin ingredients**
*Consumer & instrumental tests
**Maximum percentage of naturality across all shades in the range, with at least 84%
Directions for Use
L'Oréal Professionnel Dia Color should be mixed in a 1 to 1.5 ratio, i.e. 1 tube (50ml) Dia Color + 75ml of Dia Activateur 6 vol. (1.8%), 9 vol. (2.7%).
Open the applicator bottle immediately after mixing to avoid the bottle bursting and causing damage from the product overflowing. Wearing suitable disposable gloves, apply quickly to dry hair. Develop up to 20 minutes for all technical services: Pre-colouring, toning, refreshing lengths and ends techniques, adding shine and gloss to previously coloured hair.
Open the applicator bottle immediately after mixing to avoid the bottle bursting and causing damage from the product overflowing. Wearing suitable disposable gloves, apply quickly to dry hair. Develop up to 20 minutes for all technical services: Pre-colouring, toning, refreshing lengths and ends techniques, adding shine and gloss to previously coloured hair.
Ingredients
AQUA / WATER / EAU • CETEARYL ALCOHOL • ETHANOLAMINE • GLYCERIN • PROPANEDIOL • BUTYROSPERMUM PARKII BUTTER / SHEA BUTTER • OLEIC ACID • OLEYL ALCOHOL • TOLUENE-2,5-DIAMINE • COCO-GLUCOSIDE • m-AMINOPHENOL • HYDROXYBENZOMORPHOLINE • N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE • SODIUM METABISULFITE • 2,4-DIAMINOPHENOXYETHANOL HCL • PARFUM / FRAGRANCE • HYDROXYETHYL-3,4-METHYLENEDIOXYANILINE HCL • ASCORBIC ACID • TETRASODIUM GLUTAMATE DIACETATE • XANTHAN GUM • THIOGLYCERIN • SODIUM HYALURONATE • CITRIC ACID
Delivery & Stock
Read the reviews
Recently Viewed Products
Offer
£12.65
ex VAT
4+1 FREE | 8+3 FREE
<ul><li>Ammonia-free, demi-permanent hair colour for up to 6 weeks of glossy colour*</li><li>Perfect to tone, gloss and refresh previously sensitised, lightened or coloured hair</li><li>100% true-to-tone colour with up to 70% grey coverage</li><li>Gentle acidic technology balances the hair and closes the cuticles for healthier-looking results and 3x more shine*</li><li> All shades are intermixable for personalised colour results </li></ul>
New
£3.10
ex VAT
<ul>
<li>Includes 1 x pair of lashes, 1 x 1ml adhesive</li>
<li>Intense effect, ideal for glamorous/evening looks</li>
<li>Lightweight flexible and easy to apply</li>
<li>18 hour hold*</li>
<li>Vegan friendly and latex free</li>
</ul><br>
<p>Tested on 80 lash lovers*</p>
£11.90
ex VAT
<ul><li>Gentle sulfate-free shampoo</li><li>Extends the life of hair colour </li><li>pH optimization protects against colour fade </li><li>Enhances vibrancy</li><li>Promotes healthier-looking hair </li><li> 90% of users noticed healthy-looking shine in just one use </li></ul>
New
£7.50
ex VAT
<ul><li>A pink milky jelly nail polish that'll make 'em gasp and grasp their jewels</li><li>Up to 7 days of wear.* *When used with OPI 3-step system</li><li>Smooth, glossy finish with brilliant shine</li><li>Pro-Wide brush for flawless application</li><li>No UV or LED light needed</li></ul>
MEGA DEAL
Exclusive
£8.15
ex VAT
BUY 5+ GET FREE DEVELOPER 1L OR SHAMPOO 500ML | BUY 8 GET 3 FREE
<ul><li>To pastelize or mattify bleached hair</li><li>No grey coverage or lift</li><li>Glycerin, wheat protein and pro-vitamin B5 repair, condition and protect hair</li><li>Offers long-lasting colour with intense shine</li></ul>
£10.39
ex VAT
<ul><li>100% vegan permanent hair colour cream that offers the perfect fusion of coverage, reliability and healthy-looking shine.</li><li>Pure XG Protection System with cottonseed oil and rice milk leaves hair shiny and healthy-looking.</li><li>DyeSmart® System ensures maximum colour penetration, greater longevity and brilliant vibrancy.</li><li>A matching demi-permanent cream colour, Crema XG®, is now available to seamlessly pair with Color XG® to refresh ends, lowlight, tone and more.</li><li>Vegan, paraben free, gluten free, nut free formula.</li></ul>
Offer
£8.40
ex VAT
4+1 FREE | 8+3 FREE
<ul><li>Neutral to cool tone with up to 50% white hair blending & a natural tone direction.</li><li>Moisturizing demi-permanent hair colour.</li><li>True-to-tuft colour results</li><li>Up to 50% white hair blending</li><li>Up to 100% more Insta Shine*
*vs. untreated hair</li></ul>
£7.20
ex VAT
<ul><li>100% vegan demi-permanent liquid colour for results that last up to 4-6 weeks</li><li>The no-ammonia, no-MEA, no-Lift formula won’t lighten the hair’s natural pigment</li><li>Easy-to-formulate, intermixable shades with a fast 5-20 minute processing time</li><li>Versatile formula for a range of fast and easy professional colour services, including toning, refreshing, colour correction, and grey blending</li><li>Neutral PH with plant-based lipids and oleic acid to nourish and condition</li></ul>
New
£8.95
ex VAT
<ul><li>Your performance in this pink opaque deserves all the flowers.</li><li>Welcome to the stage. Strike a pose with our ballroom-inspired collection of translucent, milky, and glitter jellies and solid opaques.</li><li>Nail a legendary performance with juicy glitter jellies and solid opaques from our ballroom-inspired collection</li><li>Pre-cured gel technology delivers up to 11 days of gel-like wear and shine. No lamp curing needed</li><li>Locks onto nails for stunstoppable durability</li></ul>
£17.10
ex VAT
<ul><li>Condition and replenish hair while providing optimal moisture</li><li>The HydraTriplex™ blend of amino acids, vegetable protein and nourishing oils deeply hydrates, binds and seals the hair</li><li>Hyaluronic acid, vegan collagen and plant extracts add optimal hydration without weighing hair down</li><li>Colour safe</li></ul>