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541572 - 10SS

#mydentity Demi-Permanent Hair Colour 10SS 58g

Delivery Lead Time: Available for next day delivery
£7.65 ex. VAT (Trade Price)
(£9.18 inc. VAT)
  • Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)
  • Radically reduces the damaging effects of thermal styling
  • Advanced VibraRiche technology for hair colour with two times the shine
  • Pre-blended shades to easily recreate the most demanding hair colour trends
Read more
In stock for delivery
Free Weekend & Wash Bag


Get a FREE Weekend & Wash Bag when you spend £135+ (ex. VAT)
Choice of colours available while stocks last.

To qualify for this promotion, spend £135 ex. VAT, then from the pop-up window: 
1. Choose your free gift by clicking "Select as Bonus"
2. Then, click "Add Selected to Basket"
Check that your free gift has been added to your basket before proceeding to payment.


Alternatively, you will have the option to select your free Weekend & Wash Bag from within your basket - Look out for the link at the top. 

Cannot be used in conjunction with voucher codes.
Exclusions apply. For full Terms & Conditions, please Click Here.

Offer
BUY 4 GET 1 FREE OR BUY 7 GET 2 FREE


BUY 4 TUBES, GET 1 TUBE FREE
OR, BUY 7 TUBES, GET 2 TUBES FREE

- MIX & MATCH ACROSS ALL #MYDENTITY TUBE COLOUR ONLY
- BUY MULTIPLES OF 5  (5, 10..) OR 9  (9, 18..) FOR OFFER TO APPLY
- CHEAPEST ITEM(S) FREE
- WHILE STOCKS LAST

THE BETTER VALUE PROMOTION WILL BE AUTOMATICALLY CALCULATED AT BASKET

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Description

#Hairbesties, all #Mydentity Demi-Permanent Hair Colour crèmes feature breakthrough Miru-Style X-HP delivering x-treme heat protection (up to 450 degrees), to radically reduce the damaging effects of thermal styling, as well as advanced VibraRiche technology for hair colour with two times the shine. Guy Tang created #Mydentity because he wanted to customise colours we all dream of - colours that are missing from today s hair colour. He wanted to create a line that brings back the fun and excitement in our industry.

Directions for Use

#Hairbestie, mix one part Demi-Permanent Color Crème with two parts Demi-Permanent Developer 6V (1:2), and apply color. Process for 5-25 minutes. For more opaque coverage, I recommend mixing one part Demi-Permanent Color Crème with one part Demi-Permanent Developer (1:1).

Delivery & Stock

Available for:
Home Delivery

Read the reviews

1 2 3 4 5
1 2 3 4 5
100% of customers liked this product
1 2 3 4 5
1 2 3 4 5

Love the new guy tang range will definitely be purchasing more of this !! Beautiful colour, beautiful shine and staying power

1 2 3 4 5
1 2 3 4 5

Not as blue as it looked on the site but still nice

1 2 3 4 5
1 2 3 4 5

Pleasant smelling product. Hair soft following application. Bit disappointed as colour warmer than expected from description.

1 2 3 4 5
1 2 3 4 5

Excellent

1 2 3 4 5
1 2 3 4 5

Excellent

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