#Mydentity Demi-Permanent Hair Colour - 10SS 58g

541572 - 10SS
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Across our selected Mydentity Demi & Permanent Tube Colour Range
  • Buy any  5+  for offer to apply
  • Mix & match, While stocks last
FREE Suitcase + Tote bag

when you spend £120 (ex VAT) in store or online. Mix and match between brands.

Spend threshold minimum applies when all deductions have calculated. Available in blue or white.

VAT Free discount and the New Customer offer both cannot be used in conjunction with this offer. For more information and full terms and conditions please click here.

Features & benefits
  • Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)
  • Radically reduces the damaging effects of thermal styling
  • Advanced VibraRiche technology for hair colour with two times the shine
  • Pre-blended shades to easily recreate the most demanding hair colour trends
  • Keratin and argan seed oil blend to improve the overall integrity of the hair
In Stock
Delivery Lead Time: Available for next day delivery
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Delivery Lead Time: Available for next day delivery
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Description

Directions

Description

#Hairbesties, all #Mydentity Demi-Permanent Hair Colour crèmes feature breakthrough Miru-Style X-HP delivering x-treme heat protection (up to 450 degrees), to radically reduce the damaging effects of thermal styling, as well as advanced VibraRiche technology for hair colour with two times the shine. Guy Tang created #Mydentity because he wanted to customise colours we all dream of - colours that are missing from today s hair colour. He wanted to create a line that brings back the fun and excitement in our industry.

Directions

#Hairbestie, mix one part Demi-Permanent Color Crème with two parts Demi-Permanent Developer 6V (1:2), and apply color. Process for 5-25 minutes. For more opaque coverage, I recommend mixing one part Demi-Permanent Color Crème with one part Demi-Permanent Developer (1:1).

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