#mydentity Guy Tang Permanent Developer 10V 1000ml

<ul><li>Neutralises underlying pigments and golden tones for a cooler result </li><li>Easy to use, gentle formula that lifts up to 7 levels </li><li>Unique gentle scent for a pleasent experience </li><li>Stable pH of 10.3 when mixed with the Maria Nila Bleach developers for consistent colour results </li><li>Vegan & cruelty free, with climate compensated packaging </li></ul>

<ul><li>Deep cleansing shampoo</li><li>Deeply cleanses oily hair and scalp</li><li>Helps minimize oil production</li><li>Leaves hair fresh, shiny and full of body</li><li>Colour safe formula</li></ul>

<ul><li>Formulated for XP100 Light Radiance demi-permanent colour</li><li>Created for easier preparation and application</li><li>Creamy consistency and light fragrance</li><li>Provides conditioning antistatic effect to hair</li><li>Mild and intense developers available</li></ul>

<ul><li>Nourishing hair mask with temporary colour pigments </li><li>Can be used to freshen/tone your existing hair colour or can add a temporary colour for up to 4-10 washes </li><li>Contains Argan oil which moisturises and removes frizz </li><li>Can be mixed with other colours within the range to create pastels/bespoke colours to suit you </li><li>100% vegan, sulphate and paraben-free with CO2 compensated packaging</li></ul>