Purple Toning Shampoo

<ul><li> Strengthens, softens, and neutralizes unwanted yellow tones </li><li> Hydrates and brightens; the longer you treat, the brighter the results </li><li> Powered by Olaplex's patented Bond Building technology, it helps repair broken hair bonds and restore damage </li><li> For all blonde, lightened and grey hair </li><li> Gentle enough to use for every shampoo </li></ul>

<ul><li> Strengthens, softens, and neutralizes unwanted yellow tones </li><li> Hydrates and brightens; the longer you treat, the brighter the results </li><li> Powered by Olaplex's patented Bond Building technology, it helps repair broken hair bonds and restore damage </li><li> For all blonde, lightened and grey hair </li><li> Gentle enough to use for every shampoo </li></ul>

<ul><li>An intense, sulphate free treatment shampoo </li><li>Infused with super strong purple pigments to help remove unwanted yellow tones</li><li>Specifically formulated for use on superlightened, grey or bleached hair</li><li>Hair colour is transformed and radiance restored</li><li>Vegan friendly</li></ul>

<ul><li>Specifically formulated for lightest blonde tones</li><li>Formulated with super black pigment</li><li>Counteracts yellow and orange tones</li><li>Sulphate-free cleanser</li><li>Delivers super clean, 'Scandinavian Blonde' style results</li></ul>

<ul><li>Neutralising shampoo for blonde hair</li><li>Purple Chroma Crème helps to instantly neutralizes unwanted yellow reflects for superior colour correction and care</li><li>Alternate Purple Chroma Crème with your regular shampoo and adapt the leave-on time depending on desired degree of neutralization, from 2 to 5 minutes </li><li>Delivers up to 3x more shine*** </li></ul>

<ul><li>Neutralises yellow undertones</li><li>Instantly provides a visibly brighter result</li><li>Refreshes dull hair and helps prevent brassiness</li><li>Leaves hair feeling smooth for a luminous blonde</li><li>Strengthens the inner hair structure and reduces hair breakage by up to 80%</li></ul>

<ul><li>100% vegan shampoo</li><li>High performing violet pigments neutralise yellows in blonde and bleached hair</li><li>Argan oil and mahogany extract maintain blonde hair’s shine</li><li>Bottles are made from sustainable packaging</li><li>Certified with The Vegan Society</li></ul>

<ul><li>Professional solution for blonde hair.</li><li>The ultra violet pigments help to tone and maintain blonde hair color. </li><li>The light purple conditioner helps detangle and smooth processed blonde hair. </li><li>Contains Triple Acid Protein complex and violet pigment to tone blonde hair.</li><li>Detanlges and brightens blonde hair.</li></ul>

<ul><li>Professional solution for blonde hair.</li><li>The ultra violet pigments help to tone and maintain blonde hair color. </li><li>The light purple conditioner helps detangle and smooth processed blonde hair. </li><li>Contains Triple Acid Protein complex and violet pigment to tone blonde hair.</li><li>Detanlges and brightens blonde hair.</li></ul>

<ul><li>Obliterates yellow tones</li><li>Delivers the utlimate silver ash blonde</li><li>Transforms brassy to beautiful in minutes</li><li>Super violet pigments give superior silver blonde</li><li>Loaded with conditioning agents for supersoft results</li></ul>

<ul><li>Cleanses and resurfaces the hair </li><li>Enhance multidimensional shine of blonde hair</li><li>Help to smooth damaged hair</li></ul>

<ul><li>Gently cleanses lightened and highlighted blonde hair</li><li>Powered by exclusive KerActive protein and safflower oleosomes</li><li>Helps keep blonde hair light, bright and healthy</li><li>Helps to repair damage and seal the cuticle</li><li>Sulfate free</li></ul>

<ul><li>Brightens blonde, grey or white hair</li><li>Banishes brassiness, softens strands, and adds shine</li><li>Brings out the best in blonde, white and silver hair</li><li>Hydrates hair and intensifies shine</li><li>Violet-tinted, colour enhancing formula</li></ul>

<ul><li>brightens the look of blonde & adds shine </li><li>anti-yellowing, neutralizes yellow tones </li><li>strengthens the hair</li><li>enriched with Keratin, Hyaluron and Safflower Oil</li><li>with UV filter</li></ul>

<ul><li>Say Goodbye Yellow and hello to a cooler blonde; this highly-pigmented wash offers instant tonal deposit to counteract and neutralise underlying yellow tones in less than 5 minutes </li><li>Prevents cool tone colour fade and enhances luminosity </li><li>Integrated bonding technology to help strengthen while gently cleansing </li><li>Vegan formula, free from animal derived ingredients, and free from SLS and SLES sulfates </li><li>Suitable for medium to light blonde hair </li></ul>

<ul><li>Matrix Total Results So Silver Shampoo</li><li>Neutralizes brassy warmth and eliminates dull, yellow tones</li><li>Illuminates highlights on blondes</li><li>Adds brightness for color-treated and natural hair</li><ul>

<ul><li>Obliterates yellow tones</li><li>Delivers the utlimate silver ash blonde</li><li>Transforms brassy to beautiful in minutes</li><li>Super violet pigments = superior silver blonde</li><li>Loaded with conditioning agents for supersoft results</li></ul>

<ul><li>Bed Head's new Serial Blonde Purple Shampoo with a colour enhancing formulation</li><li>Professional purple shampoo </li><li>With purple toners to banish yellow and brassy tones and brighten blonde hair</li><li>Increases cool tones, blonde vibrancy and shine</li><li>Great for both natural and artificial blonde hair</li></ul>

<ul><li>Neutralizes unwanted brassy warmth</li><li>Eliminates dull, yellow tones</li><li>Illuminates highlights on blondes</li><li>Adds shimmering brightness to grey and white hair</li><li>Use with Total Results Color Obsessed Conditioner for optimal results</li></ul>

<ul><li>The perfect gift set for lightened and highlighted blonde hair </li><li>Keep blonde hair bright, light and healthy </li><li>Forever Blonde® Shampoo gently cleanses while helping to repair damage</li><li>Forever Blonde® Conditioner deeply hydrates and detangles </li><li>Paraben free, Gluten free & Color free</li></ul>

<ul><li>Ultraviolet pigments banish yellow tones</li><li>Now in salon and retail sizes</li><li>Formulated for blonde, bleached and pre-lightened hair</li><li>Sulphate free</li><li>100% vegan and cruelty free</li></ul>

<ul><li>Gently cleanses lightened and highlighted blonde hair</li><li>Powered by exclusive KerActive protein and safflower oleosomes</li><li>Helps keep blonde hair light, bright and healthy</li><li>Helps to repair damage and seal the cuticle</li><li>Sulfate free</li></ul>

<ul><li>Ultraviolet pigments banish yellow tones</li><li>Now in salon and retail sizes</li><li>Formulated for blonde, bleached and pre-lightened hair</li><li>Sulphate free</li><li>100% vegan and cruelty free</li></ul>

<ul><li>Bed Head's new Serial Blonde Shampoo with a colour enhancing formulation</li><li>Professional blonde shampoo with keratin and amino acids helps to repair damaged blonde hair</li><li>Moisturises, softens and helps protect blonde hair from future damage</li><li>With keratin to help restructure damaged proteins in hair</li><li>Great for both natural and artificial blonde hair</li></ul>

<ul><li>Gently cleanses and cares for the most delicate lightened and coloured hair </li><li>Helps to neutralise yellow undertones without changing the hair colour</li><li>Delivers targeted levels of cool pigments to maintain the tone direction, with improved blonde clarity </li><li>Leaves the hair feeling soft and silky</li><li> For all hair types </li></ul>

<ul><li>Gently cleanses while nourishing </li><li>Rebuilds and revitalises the inner hair bonds </li><li>Smoothens the hair surface </li><li>Leaves the hair supple and with healthy-looking shine </li><li> For normal to course blondes </li></ul>

<ul><li>Cool blonde illuminating shampoo</li><li>Contains chamomile and lily flower extracts </li><li>Suitable for blonde, grey and bleached hair</li><li>Neutralises warm and yellow undertones</li><li>Extends the freshness of cool hair colours</li></ul>