Wella Ultimate Color

<ul><li>Brass-free blonde with every wash. Moisture from 1st use</li> <li>Brass Neutralisation in just 5 minutes thanks to violet pigments combined with charcoal. Targets unwanted yellow tones effectively, revealing visibly cooler, brighter blonde results from the very first wash</li> <li>3-in-1 action formula tones, moisturises & conditions hair in one step. Unlike traditional purple shampoos, it keeps hair soft, smooth and manageable without leaving it dry</li> <li>Advanced Technology with Glycine, Metal Purifier and Pro-Vitamin B5 helps protect the hair fibre from damage, detoxify metal residues and retain essential moisture for healthier-looking blonde hair</li> <li>Activated Charcoal enhances purification by helping remove impurities and environmental build-up from the hair, leaving it refreshed, clean and visibly more radiant with every wash</li></ul>

<ul><li>Brass-free blonde with every wash. Moisture from 1st use.</li><li>Up to 90% less hair breakage* thanks to a strengthening conditioning formula that reinforces the hair fibre, making blonde hair more resilient and less prone to damage during brushing and styling. * vs. non conditioning shampoo</li><li>Soft brass neutralisation helps maintain cool blonde tones. Perfect for preserving brightness while keeping hair soft, natural-looking and balanced after every wash.</li><li>Conditioning formula improves smoothness and detangling, leaving hair silky, manageable and easy to style without heaviness or residue build-up.</li><li>Enriched with Pro-Vitamin B5 to replenish and retain moisture from scalp to ends, supporting healthier-looking hair that feels hydrated and nourished over time.</li></ul>

<ul><li>Ultimate color shampoo, a scalp-soothing shampoo that offers a gentle cleansing to minimise washing color away** vs. non-conditioning shampoo</li> <li>With patented technology. Formulated with glycine & metal purifier to help protect hair from damage due to free radicals and B5 to help lock in moisture </li> <li>Color vibrancy for up to 10 weeks* and revitalised hair from the very first wash*With regular use of Ultimate Color regimen from salon to home</li> <li>Soft and cleansed scalp and hair feeling while the shampoo helps to detox hair from color-distorting metals</li> <li>Make your hair more you with the Ultimate Color hair regimen, with a formula free of animal-derived ingredients and an irresistible floriental fragrance</li></ul>

<ul><li>Ultimate Color Conditioner, a moisturising conditioner that helps reduce porosity to seal pigments in</li> <li>With patented technology. Formulated with glycine & metal purifier to help protect hair from damage due to free radicals and B5 to help lock in moisture</li> <li>Color vibrancy for up to 10 weeks* and revitalised hair from the very first wash and easier & faster detangling***With regular use of Ultimate Color regimen from salon to home**vs. non-conditioning shampoo</li> <li>Smooths hair cuticles for a silky hair feel with up to 86% anti-breakage**vs non-conditioning shampoo</li> <li>Make your hair more you with the Ultimate Color hair regimen, with a formula free of animal-derived ingredients and an irresistible floriental fragrance</li></ul>

<ul><li>Miracle Leave-In Mask, a moisturising hair mask for shine and hair protection</li> <li>With patented technology. Formulated with glycine & metal purifier to help protect hair from damage due to free radicals and B5 to help lock in moisture </li> <li>Color vibrancy for up to 10 weeks* and revitalised hair from the very first wash with up to 4X more resistance to breakage***With regular use of Ultimate Color regimen from salon to home**When using Miracle Leave-in Mask vs. non-conditioning shampoo</li> <li>3-in-1 color care: moisture, anti-breakage & UV protection for healthy-looking color-treated hair</li> <li>Make your hair more you with the Ultimate Color hair regimen, with a formula free of animal-derived ingredients and an irresistible floriental fragrance</li></ul>

<ul><li>Ultimate color shine spray, a finishing hair spray for shine and long-lasting smoothness</li> <li>With patented technology. Enriched formula with olivate for smoothness and B5 to help lock in moisture</li> <li>Color Vibrancy for up to 10 weeks* and revitalised hair from the very first wash with up to 4X smoother hair***With regular use of Ultimate Color regimen from salon to home** vs. untreated</li> <li>Instantly adds shine to enhance color vibrancy</li> <li>Make your hair more you with the Ultimate Color hair regimen, with a formula free of animal-derived ingredients and an irresistible floriental fragrance</li></ul>