L'Oréal Professionnel Serie Expert

<ul><li>Enriched with Resveratrol. Coloured hair appears more radiant and feels soft and protected.</li><li>Up to 8 weeks protection from colour fade* *instrumental test shampoo + conditioner</li><li>Hair colour lasts for up to 8 weeks, and shine is radiant *instrumental test, after application of Shampoo + Conditioner</li></ul>

<ul><li>Enriched with Resveratrol. Coloured hair appears more radiant and feels soft and protected.</li><li>Up to 8 weeks protection from colour fade**instrumental test shampoo + conditioner</li><li>Hair colour lasts for up to 8 weeks*, and shine is radiant*instrumental test, after application of Shampoo + Conditioner</li></ul>

<ul><li>Enriched with Resveratrol. Coloured hair appears more radiant and feels soft and protected.</li><li>Up to 8 weeks protection from colour fade**instrumental test shampoo + conditioner</li><li>Hair colour lasts for up to 8 weeks, and shine is radiant*instrumental test, after application of Shampoo + Conditioner</li></ul>

<ul><li>Enriched with Resveratrol. Coloured hair appears more radiant and feels soft and protected.</li><li>Up to 8 weeks protection from colour fade**instrumental test shampoo + conditioner</li><li>Hair colour lasts for up to 8 weeks, and shine is radiant*instrumental test, after application of Shampoo + Conditioner</li></ul>

<ul><li>Enriched with Resveratrol. Coloured hair appears more radiant and feels soft and protected.</li><li>Up to 8 weeks protection from colour fade**instrumental test shampoo + conditioner</li><li>Hair colour lasts for up to 8 weeks, and shine is radiant*instrumental test, after application of Shampoo + Conditioner</li></ul>

<ul> <li>Lock in day 1 colour vibrancy for up to 100 days*</li> <li>Locks dyes in the hair fibre to protect all 5 of the colour dimensions**</li> <li>High glass shine and rich, vibrant colour</li> <li>Helps neutralise unwanted reflects</li> <li>Cleanses thoroughly for instantly nourished and stronger hair</li> </ul><br><br>*instrumental test after 49 washes using the full Vitamino Color Spectrum routine.<br>**instrumental test after continued use of the full Vitamino Color Spectrum routine.

<ul><li>A caring Sulphate free* shampoo for coloured hair that cleanses hair. *Gentle Cleansing formula</li><li>The system helps lock dyes within the hair fibre using patented technology**. **Patent granted in France.</li><li>Lock in your day 1 colour vibrancy for up to 100 days***. ***Instrumental test after 49 washes using the full Vitamino Color Spectrum routine.</li><li>Refill pouch contains 44% less plastic****. ****Compared to 1500ml bottle.</li></ul>

<ul> <li>Lock in day 1 colour vibrancy for up to 100 days*</li> <li>Locks dyes in the hair fibre to protect all 5 of the colour dimensions**</li> <li>High glass shine and rich, vibrant colour</li> <li>Helps neutralise unwanted reflects</li> <li>Luxuriously rich, creamy texture intensively moisturizes for stronger, smoother hair</li> </ul><br><br>*instrumental test after 49 washes using the full Vitamino Color Spectrum routine.<br>**instrumental test after continued use of the full Vitamino Color Spectrum routine.

<ul><li>Lock-in glass shine for up to 72 hours* with results that last up to 10 washes**</li><li>Heat protection up to 230&deg;C</li><li>Anti-frizz*** &amp; Anti-humidity*** (up to 80% humidity in the air)</li><li>Protection against UV induced damage***</li></ul><br><p>*up to 72h after application, instrumental test vs unwashed hair. **anti-frizz, thermoprotection, nourishment, smoothness, softness up to 10 washes, instrumental. ***instrumental tests.</p>

<ul><li>Neutralise undesired yellow undertones in blonde hair</li><li>Lock in your day 1 colour vibrancy for up to 100 days*</li><li>Up to 72hr glass shine**</li><li>Up to 72hr radiant hair**</li><li>Tone preservation and unwanted reflects are neutralised**</li></ul><br><p>*instrumental test after 49 washes using the full Vitamino Color Spectrum routine</p><p>**instrumental test after 4 weeks of application</p>

<ul><li>Neutralise undesired orange undertones for light brown hair</li><li>Lock in your day 1 vibrant colour for up to 100 days*</li><li>Tone preservation and Unwanted reflects are neutralised**</li><li>Leaves hair feeling cleansed</li></ul><br><p>*instrumental test after 49 washes using the full Vitamino Color Spectrum routine</p><p>**instrumental test after 4 weeks of application</p>

<ul><li>To neutralise undesired red undertones in dark brown hair</li><li>Lock in your day 1 colour vibrancy for up to 100 days*</li><li>Tone preservation and unwanted reflects are neutralised**</li><li>Leaves hair feeling cleansed</li></ul><br><p>*instrumental test after 49 washes using the full Vitamino Color Spectrum routine</p><p>**instrumental test after 4 weeks of application</p>

<ul><li>Designed for 1500ml Serie Expert & Metal Detox salon-sized bottles </li><li>This pump makes it easy to dispense the right amount of product </li></ul>

<ul><li>Enriched with Wheat Protein and Gold Quinoa extract. Optimal resurfacing but with a lightweight touch.</li><li>Resurfacing for dry and damaged hair.</li><li>With the Serie Expert Absolut Repair Instant Resurfacing Shampoo: Up to 77% less surface damages* Up to 7x shinier hair** *Shampoo+Instant Resurfacing Masque after 5 applications **Shampoo+Instant Resurfacing Masque </li></ul>

<ul><li>Enriched with Wheat Protein and Gold Quinoa extract. Optimal resurfacing but with a lightweight touch.</li><li>Resurfacing for dry and damaged hair.</li><li>With the Serie Expert Absolut Repair Conditioner: the hair is shinier, smoother & more resistant.</li></ul>

<ul><li>Enriched with Wheat Protein and Gold Quinoa extract. Optimal resurfacing but with a lightweight touch.</li><li>Resurfacing for dry and damaged hair.</li><li>With the Serie Expert Absolut Repair Instant Resurfacing Mask: Up to 77% less surface damage*. Up to 7x shinier hair**. *Shampoo+ Instant Resurfacing Masque after 5 applications. **Shampoo + Instant Resurfacing Masque</li></ul>

<ul><li>Enriched with Wheat Protein and Gold Quinoa extract. Optimal resurfacing but with a lightweight touch.</li><li>Resurfacing for dry and damaged hair.</li><li>With the Serie Expert Absolut Repair Instant Resurfacing Mask: Up to 77% less surface damage*Up to 7x shinier hair***Shampoo+ Instant Resurfacing Masque after 5 applications **Shampoo + Instant Resurfacing Masque</li></ul>

<ul><li>Multi-benefit leave-in treatment oil for normal to sensitised/damaged hair</li><li>Nourishes and resurfaces</li><li>Detangles and improves manageability</li><li>Boosts softness and shine</li><li>Lightweight, non-greasy formula</li></ul>

<ul><li>Anti-metal cleansing cream sulphate-free shampoo</li><li>Helps protect hair from excess copper coming from water, which can impact colour results in salon and cause breakage</li><li>Patented technology enriched with Glicoamine backed by 7 years of research</li><li>Luxurious foaming texture and fresh citrus scent </li><li>Suitable for all types of coloured hair </li></ul>

<ul><li>Anti-metal cleansing cream shampoo</li> <li>Traps and neutralises metal inside the fibre</li> <li>Fibre is strengthened, more resistant to damage</li> <li>Refill pouch contains 44% less plastic**. **Compared to 1500ml bottle</li></ul>

<ul><li>Anti-deposit protector mask</li><li>Helps protect hair from excess copper coming from water, which can impact colour results in salon & cause breakage.</li><li>Complement your colour, balayage and lightening results from your salon.</li></ul>

<ul><li>Protects the hair from metal* to reduce breakage and preserve colour brightness**</li><li>Up to 72h hydration and anti-humidity*</li><li>Up to 97% of colour brightness preserved after 8 weeks*</li><li>Up to 3x more definition*</li><li>UV & Heat protection up to 230°C</li><li>Provides softer, shinier and smoother looking hair</li></ul>

<ul><li>Creates the perfect clean canvas for optimal colour results by neutralizing metal inside the hair before colouring </li><li>For true to tone, bright colour results</li><li>Express application - Simply spray onto hair before colouring </li><li>Suitable for all types of coloured hair and technical services </li></ul>

<ul><li>Hair is stronger and nourished; up to 97% less breakage*** and up to 2x shinier** </li><li>Smooth hair for up to 24hrs** and heat protection up to 230°C**</li><li>Lightweight, natural finish; hair has more body and discipline</li><li>Its rich texture is instantly absorbed by the hair fibre without weighing it down </li><li>For all hair textures, colour-treated, damaged, bleached & natural hair </li></ul>

<ul><li>Help repair damage & restore original hair strength</li><li>Formulated with Peptides bonder + 5 Amino acids</li><li>Hair is stronger and nourished, with improved elasticity, movement and smoothness</li><li>Luxurious foaming texture cleanses, detangles hair and delivers a high level of care</li><li>Sulfate-free</li><li>Suitable for all types of coloured and damaged hair types</li></ul>

<ul><li>Help repair damage & restore original hair strength. Up to 82% more strength*.*Brushing test vs sensitised hair</li> <li>Restore hair's original elasticity & movement**.**Instrumental test after 5 applications of shampoo + rinse off serum</li> <li>Sulphate-free, the formula’s luxurious texture turns into a rich foam, cleanses, detangles hair and delivers a high level of care</li> <li>Refill pouch contains 44% less plastic****. ****Compared to 1500ml bottle</li></ul>

<ul><li>Help repair damage and restore hair's original strength</li><li>This exclusive rinse-off serum is highly concentrated with 2% Peptides bonder + 5 amino acids</li><li>Restores hair strength, elasticity and movement</li><li>Improves hair shine and smoothness</li><li>Suitable for all damaged hair textures, colour-treated, lightened & natural hair</li></ul>

<ul><li>The power of Absolut Repair Molecular now in a concentrated mask</li><li>Detangling & instant fibre penetration</li><li>Light weight, airy, silky & sensorial</li><li>For all damaged hair, fine to thick</li></ul>

<ul><li>Helps repair molecular level hair damage</li><li>Hair is instantly smooth, shiny, healthy-looking and protected against external aggressions</li><li>Heat protection up to 230°C/450°F</li><li>Formulated with Peptides bonder + 5 Amino acids</li><li>Suitable for all damaged hair textures, colour-treated, lightened & natural hair</li></ul>

<ul><li>Pre-Shampoo Treatment helps strengthen damaged fibres for long lasting repair</li><li>Reform & rebuild the molecular structure of the hair</li><li>Concentrated with 3% Peptides bonder + 5 amino acids</li><li>Hair is visibly transformed</li><li>Detangles and makes hair more manegable</li><li>For all damaged hair textures, colour-treated, lightened & natural hair</li></ul>

<ul><li>Repairs 2 years of wear in one use* and hair becomes 97% stronger**</li><li>Provides shine for 100 hours**</li><li>3-day frizz control**</li><li>Hair becomes 83% smoother*** and more nourished without weighing it down</li><li>For damaged, colour-treated and naturally uncoloured hair</li></ul>

<ul><li>Enriched with an exclusive combination of FILLER-A100 and Amino Acids. Renews the look of lengths.</li><li>With the Serie Expert Pro Longer Lengths Renewing Shampoo: Up to 94% hair breakage reduction**Instrumental test Pro Longer Lengths Renewing Shampoo + Lengths Renewing Conditioner</li><li>For visibily thicker looking lengths and ends</li></ul>

<ul><li>Enriched with an exclusive combination of FILLER-A100 and Amino Acids. Renews the look of lengths.</li><li>For visibily thicker looking lengths and ends</li><li>With the Serie Expert Pro Longer Lengths Renewing conditioner: Up to 94% hair breakage reduction*Up to 5x shinier hair ***brushing test using shampoo and conditioner on bleached hair                  **instrumental test using shampoo and conditioner               </li></ul>

<ul><li>Enriched with an exclusive combination of FILLER-A100 and Amino Acids. Renews the look of lengths.</li><li>For visibily thicker looking lengths and ends</li><li>With the Serie Expert Pro Longer Lengths Renewing mask: Up to 66% split ends reduction**instrumental test using lotion shampoo and mask                  </li></ul>

<ul><li>Enriched with an exclusive combination of FILLER-A100 and Amino Acids. Renews the look of lengths.</li><li>For visibily thicker looking lengths and ends</li><li>With the Serie Expert Pro Longer Instant ends filler concentrate treatment: Up to 66% split ends reduction* *Instrumental test Pro Longer Lengths Renewing Shampoo + Lengths Renewing Mask + Instant ends filler </li></ul>

<ul><li>Gentle cleasing formula provides weightless, long-lasting hydration for curls and coils </li><li>Silicone-free for a natural touch </li><li>Ultra-creamy formula that transforms into a rich and enveloping foam when in contact with water </li><li>The go-to shampoo if you have fine open curls </li><li>For healthy looking and easy to detangle curls and coils </li></ul>