L'Oréal Professionnel Serie Expert

<ul><li>Enriched with an exclusive combination of FILLER-A100 and Amino Acids. Renews the look of lengths.</li><li>With the Serie Expert Pro Longer Lengths Renewing Shampoo: Up to 94% hair breakage reduction**Instrumental test Pro Longer Lengths Renewing Shampoo + Lengths Renewing Conditioner</li><li>For visibily thicker looking lengths and ends</li></ul>

<ul><li>Enriched with an exclusive combination of FILLER-A100 and Amino Acids. Renews the look of lengths.</li><li>For visibily thicker looking lengths and ends</li><li>With the Serie Expert Pro Longer Lengths Renewing conditioner: Up to 94% hair breakage reduction*Up to 5x shinier hair ***brushing test using shampoo and conditioner on bleached hair                  **instrumental test using shampoo and conditioner               </li></ul>

<ul><li>Enriched with an exclusive combination of FILLER-A100 and Amino Acids. Renews the look of lengths.</li><li>For visibily thicker looking lengths and ends</li><li>With the Serie Expert Pro Longer Lengths Renewing mask: Up to 66% split ends reduction**instrumental test using lotion shampoo and mask                  </li></ul>

<ul><li>Enriched with an exclusive combination of FILLER-A100 and Amino Acids. Renews the look of lengths.</li><li>For visibily thicker looking lengths and ends</li><li>With the Serie Expert Pro Longer Instant ends filler concentrate treatment: Up to 66% split ends reduction* *Instrumental test Pro Longer Lengths Renewing Shampoo + Lengths Renewing Mask + Instant ends filler </li></ul>

<ul><li>A neutralising system, enriched with magnesium and anti-yellowing agents. </li><li>For neutralized & brightened grey hair.</li><li>Helps tone the hair by counteracting unwanted brassy tones, and also leaves your hair with a glowing halo of shine.</li></ul>

<ul><li>Formulated with violet and blue pigments, it enhances white & grey hair and helps contrast yellow undertones.</li><li>For neutralized & brightened grey hair.</li><li>Professional neutralizing and brightening conditioner for grey and white hair. Enriched with Violet Dyes and Magnesium*. A combination of an anti-yellowing and cosmetic agents to neutralize yellow tones and to provide softness and a glossy effect right down to the ends.</li></ul>

<ul><li>Gently cleanse and nourish </li><li>Enhance multimensional shine of blonde hair</li><li>Help to smooth damaged hair</li></ul>

<ul><li>Neutralize unwanted yellow undertones</li><li>Leaves hair soft, shiny and easy to detangle from lengths to ends.</li><li>Enhance the radiance of blonde hair</li></ul>

<ul><li>Replenishes, smoothes and nourishes the hair fiber, enhancing shine and radiance of blonde hair.</li><li>Enhanced blonde hair with multidimensionnal shine</li><li> Shinier hair**Instrumental test after application of Gloss shampoo + conditioner/mask</li></ul>

<ul><li>Resurfacing, illuminating concentrated liquid treatment </li><li>Developed for sensitised bleached hair to use after a blonding service</li><li>Hair instantly looks shinier, smoother and stronger</li><li>Smoothed cuticles</li><li>X3 hair nutrition</li></ul>

<ul><li> Gently clarifies and effectively removes dry and oily dandruff, while calming the scalp. From the first applications, the appearance of visible flakes is reduced*.*Clinical test on 44 subjects, 3 applications per week.</li><li> Enriched with Piroctone Olamine, suitable for dry and oily skin, antibacterial and antifungal active ingredient.</li><li> Made with hair pros, approved by dermatologists. </li><li> Suitable for dry and oily scalps.</li></ul>

<ul><li> Purifies the scalp and the fiber from residue, sweat and oil for a fresher and cleaner feel. </li><li> Concentrated with 3% AHA, water-soluble acid. It helps to purify the surface of the scalp so that new cells can generate.</li><li> Made with hair pros, approved by dermatologists. </li><li> Lightweiht gel texture </li><li> Targeted for oily scalps. </li></ul>

<ul><li>Scalp Advanced Anti-oiliness 2-in-1 deep purifier clay was targeted-formulated for oily scalps. <ul><li> Versatile texture: deeply unclogs residue, sweat and oil when used as a shampoo and deeply purifies residue, sweat and oil when used as a mask. Hair feels lightweight and volumized. </li><li> Concentrated with 6% Clay, fine-grained active ingredient, that can do a soft peel on the scalp to help unclogging scalp surface from dirt, oil and sweat. </li><li> Made with hair pros, approved by dermatologists. </li><li> Hair feels lightweight and volumized.</li></ul>

<ul><li> This lightweight gel gently cleanses hair, while soothing and calming sensitive scalps. </li><li> Hair is soft, radiant and hydrated.</li><li> Enriched with Niacinamide, a vitamin from the B3 family, known for its regulating and soothing powers. </li><li> Made with hair pros, approved by dermatologists. </li><li> Hydrates and nourishes hair. </li></ul>

<ul><li>Deeply hydrates and pre-detangles curls and coils </li><li>Provides intense hydration and shine with a natural feel; hair is 2 times shinier and frizz is controlled* </li><li>Formulated with highly concentrated actives: Glycerin 2,5%, Urea H & Hibiscus Seed </li><li>Ultra creamy, soft-melting formula, instantly absorbed by curls and coils to seal in moisture </li><li>Addictive fragrance </li></ul>

<ul><li>Gentle cleasing formula provides weightless, long-lasting hydration for curls and coils </li><li>Silicone-free for a natural touch </li><li>Ultra-creamy formula that transforms into a rich and enveloping foam when in contact with water </li><li>The go-to shampoo if you have fine open curls </li><li>For healthy looking and easy to detangle curls and coils </li></ul>

<ul><li>Intensely hydrates curls and coils while providing shine and the most luxurious feel</li><li>The rich, soft-melting buttery formula gently envelops curls and coils to provide long-lasting, weightless hydration</li><li>Pre-detangles for an even and tamed result; hair is instantly shiny </li><li>Enriched with highly concentrated actives: Glycerin 3%, Urea H & Hibiscus seed extract</li><li>Co-developed with curl experts</li></ul>

<ul><li>Multi-benefit leave-in treatment mousse to protect, define and hydrate curls and coils </li><li>Provides 11 times more definition and 2 times more hydration for a perfect hold without crunching </li><li>Provides heat protection up to 230°C/450°F </li><li>Helps to smooth hair and protect against humidity </li><li>Strengthens the hair fibre </li></ul>

<ul><li>Activates curls and coils with more definition and hydration</li><li>Unique formula combining the deep care of a cream with the extra hold of a jelly for defined curls and coils with no crunch</li><li>Protects hair against heat up to 230°C/450°F</li><li>Concentrated with Glycerin 2%, Urea H & Hibiscus seed extract</li><li>Co-developed with curl experts</li></ul>

<ul> <li>The Pro-choice for extreme hair rescue¹</li> <li>Repair the hair from 12 causes of hair damage² including heat styling, bleaching, hard water &amp; tangling</li> <li>This sulphate free shampoo &amp; mask removes metals³ in hair that is one of the major causes of hair breakage &amp; colour fade</li> <li>The results deliver up to 99% less hair breakage in 1 use and 2x shinier hair⁴</li> <li>This moisturising hair treatment delivers up to 2 weeks of hydration⁵ &amp; up to 96% instant smoothness⁶</li> </ul> <p> </p> <p>¹Prosumer test with Metal Detox Mask 13 stylists, 87 consumers.</p> <p>² Instrumental tests using the full Metal Detox routine. Causes of damage include Bleaching, bleach + colour, perming, straightening, porosity, repeated combing, tension, friction, heat chlorine, UV, Humidity, entanglement.</p> <p>³Copper</p> <p>⁴High repetition, instrumental brushing test after Metal Detox pre-shampoo treatment + shampoo + mask.</p> <p>⁵Consumer test with 13 hairdressers after at least 6 applications Metal Detox Mask on 83 consumers; 95.4% agreement.</p> <p>⁶Instrumental test with Metal Detox Shampoo + mask.</p>

<ul> <li>Absolut Repair offers the ultimate professional resurfacing experience for damaged and over processed hair</li> <li>The resurfacing shampoo and mask help visibly resurface damaged hair resulting in up to 77%* less surface damage</li> <li>The hair is manageable and up to 7X** shinier after the treatment routine</li> </ul><br> <p>*Shampoo+ Instant Resurfacing Masque after 5 applications.</p> <p>**Shampoo + Resurfacing Golden Masque.</p>

<ul> <li>This professional shampoo &amp; hair Mask set helps protect and nourish coloured hair</li> <li>Colour lasts up to 8 weeks*</li> <li>Hair is left feeling soft and protected</li> <li>Coloured hair is up to 6* times shinier and appears brighter and radiant</li> </ul><br> <p>*instrumental test shampoo + conditioner</p>

<ul> <li>Professional Haircare Duo – Includes Absolut Repair Molecular Shampoo 300ml and Bi-Phase Oil 30ml, ideal for creating a professional-quality damaged hair routine at home</li> <li>Lightweight Bi-Phase Hair Oil – Patented, fast-absorbing formula combines 1% peptide bonders and 5 amino acids with concentrated oil for surface repair and instant shine</li> <li>Rebuild hair molecular structure* &amp; restore hair original strength* with Absolut Repair molecular Shampoo &amp; Hair Oil</li> <li>Gently cleanse hair with Absolut Repair Molecular Shampoo. Hair is nourished, with improved elasticity, movement***, and up to 5x the strength*</li> </ul><br> <p>*Instrumental test on Full Routine: Shampoo, rinse off serum, leave in, hair oil</p> <p>***Amino acids & peptides bonder</p></ul>

<ul> <li>Lock in your day 1 colour vibrancy for up to 100 days* with Vitamino Color Spectrum by L'Oreal Professionnel</li> <li>Contrast: Optimal perception between multiple shades</li> <li>Tone: Helps neutralise unwanted reflects</li> <li>Brightness: Level of brightness and darkness are well preserved </li></ul><br> <p>*Instrumental test after 49 washes using the full Vitamino Color Spectrum routine</p>